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)»K(K.MIiI:l! It, ]!IL'() 



The Rortsts' Review 



43 



jilniils uscil in dccoiut injr the -,t(iic ihc 

 (ipc'iiiii^'' (l.'iy. To slmw their ^(><ji| will 

 jOr tlic new stori', liaiidsoino (Iciral 

 liaskcts were sent by tlic' Kansas Cit\ 

 Wiu.lcsali' flit i-'lower Co., Ilnj T. .1. Xoil 

 Floral f'o., Henry Knsik & Co., the I'iiie 

 hurst Floral Co., Haniuol Murray and 

 the W. L. Kock. Flower Co. 



Tlio coinj)any is incorjiorated. M. !•: 

 Chandler is jiresident and *;. A. (jiand 

 lor .secretary aiL<l treasurer. J'.nth imn 

 have lived in Kansas City for .a miiiij 

 ber of years and stand liij^h in their 

 business. C. A. Chandler was for uianx 

 years eoiiiieeted with the jiark board, 

 having eharge of the landscajie work fni 

 the city. The Chandlers have been in 

 their present location four years and 

 comnieneed the new buildings last sum 

 nier. One of the new greenhousi's will 

 he used for growing earnations. The 

 other two will be for j)o1ted ])lants and 

 bedding stock of all kinds. The com 

 pany expects to grow mums also next 

 year. 



Iq St. Louis. 



At the bottom of page 41 is shown ,i 

 view of the exterior of the store rif the 

 Sanders Nursery Co., St. Louis. This is 

 at 623 Clara avenue, in the heart of the 

 fashionable residential district in tlu 

 west end. Its quaint style of architec 

 ture gives a distinctive tone to the 

 building and marks the store as one that 

 will be remembered. The large show 

 windows serve admirably to draw 

 passers' attention by means of the i-x 

 ccllent displays therein. In available 

 nooks in front and at the side of the 

 building are plantings in summer that 

 add to the atmosphere a florist should 

 create. 



As will be noted from the illustrations 

 on the following page, the interior of 

 the store of the Sanders Nursery C<». pre 

 sents a notably homelike appearance, 

 one that impresses itself ujton \isit(»rs' 

 notice by its comfort and co/iness. I'ot 

 tery is well displayed and proves a 

 j)rofitable side line. Ample refrigerator 

 display space serves to show flowers 

 excellently. Through the back of the 



Ample Display Windows Are Essential in an Up-to-date Store. 



store is an unobstructeil view of the- 

 eonservatory, wher<' there is .-i largi- 

 showing of plants. The effort iieeessarx 

 to plan and ])erfect the atmosphere nni- 

 t'l-els in this store seems to be am|il> 

 (•omj)ensated by the excellent class of 

 ti;ic|e enjoyed at this establisluneiif 



In Atlanta. 



Does a store have to be an elaborate 

 structure in a big metro]iolis to lie ,f 

 fashionable tlower store? The aiiswfi 

 is no, for in somi> siiuiUer cities, and in 

 s(nne towns whiih are given the more 

 pretentious title <inly in their local 

 newspapers, there are st(Ues handsonndy 

 ecpiipiied ami exi-ellently arrangeil. 



Convenience and Comfort Sell .is Many Flowers as Do Persuasive Arguments. 



whose tone afipeals to the uj)p.|- ernst of 

 local society. 



Take Atlanta, Ga., I'oi instance. 

 Though it's not so large as Kansas City 

 or St. Louis, and its consumption of 

 llowers is not at all in the same class 

 with that of either of those other two 

 <-iti(>s, it nevertheless has its fashion 

 able flower stores, not tlie least among 

 which is that recently opene<l by the 

 Joy Floral Co. This firm had its sue 

 cess in Nashville and Chattanooga to 

 ;4uide it in the \ tMiture into ttiis new ter- 

 r i t o ry . 



The store, at r)48 EVaehtree street, 

 was opened November ir>. ''. .). Har 

 I ison went from Nashville to become 

 m.anager. With him is Miss ("ai'rie 

 ''hance. Regular shipments ;ire made 

 each day from the Nashville store. 

 With the new range of glass, which has 

 jMst been completed there, the supply 

 id' tlmvers is aiu])le at all times ti, (•.•n-c 

 lor .all classes of orders. 



The exterior of the stor^', Nhowii on 

 Mils page, is notable for its ample show 

 windows, in which the display consists 

 lit' artistically arranged baskets and 

 \ases of cut llowers. One jd.ite glass 

 wiiulow bears the slogau, while the 

 other c!:rries the F. T. D. Hisioma. In 

 ue.atli which is again the slogan, supple 

 ineiited by the Words, "By wile to anv 

 |iart of the world in a few houis ' time. ' ' 



Twn \ lews of the intenur iie .-,howii. 

 ;ii '111 bottom ot' [lagfs 4:.' uiid ):'., 

 The fiiiiiishiiigs, larg(dy from the A. I. 

 K.iiiilall <'o., (Miicago, whii-li cum pleteU 

 I'littitted this tirm's other stores, are 

 ■tleet i\ el\ arr.aiiged. The -.vicker tin 

 nitiire is convenient and . nmfiirt.a Mi 

 iiir p.itroiis, ami .allows then 'i, ^iii\e\ 

 Ml. ..H'eriiigs ill the long ir.'l..i\ ai leis 

 lire. The lighting, the tlimrine, indeed, 

 I \iiy ilet.ail has bi'on cani.'d mi' to gi\i' 

 tli.at .111- lit' il]i to dateiies». ,,• piugii'. 

 ^iveiiess which makes tin- ;,j,p,Ml ,|weii 

 upon ill t his .article. Witlioiii theelalm 

 i:ile littiiigs that eli;i lact ei i/.- -ti.i.s Hi 



III, lil^^el eiti"S. this -.liiiji II, li,,- ;, sjlni 

 al :.|'|'e:i I I i t ;ie tl iwei I . : ■, ; ;i- niilili. 



