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The Florists' Review 



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DnCBMBEB 9, 1920 



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NEWS OF THE NURSERY TRADE 



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By an order effective November 23, 

 1920, the following towns were added to 

 those quarantined by the United States 

 Department of Agriculture, on account 

 of the European corn borer: Fairhaveii, 

 Mass. ; Atkinson, N. H. ; Buffalo, Elma, 

 Grand Island, Niagara and Wheatfield, 

 N. Y. 



Officers of the Ladies' Auxiliary of 

 the California Association of Nursery- 

 men elected for the coming year are: 

 President, Mrs. D. W. Coolidge, Pasa- 

 dena; vice-president, Mrs. John S. Ann- 

 strong, Ontario; secretary, Miss Rose 

 Wershing, Ontario; treasurer, Mrs. Fred 

 H. Howard, Los Angeles. Other members 

 of the executive committee are Mrs. T. 

 R. Hills, Mrs. J. D. Meriwether, Mrs. 

 B. M. Teague and Mrs. John Vallance. 



The Breck-Robinson Co., Lexington, 

 Mass., is increasing its capital stock from 

 $25,000 to $125,000. Of this amount $75,- 

 000 is to be sold to friends and customers 

 of the company. The balance will be 

 held in reserve. The company was 

 founded in 1912 with a capital of $25,000, 

 which at the time was considered ample. 

 The business, however, has expanded so 

 rapidly that additional capital is desir- 

 able for conducting the business to the 

 best advantage. 



OROWENa STOCK FOR FLORISTS. 



In its Nursery Trade Department, The 

 Review has constantly presented to that 

 trade the possibilities in developing 

 business among florists. That urging is 

 so ably presented in the editorial which 

 appears on the opening page of the 

 National Nurseryman for December, by 

 one whose sole interest has been in that 

 trade for many years, that it is quoted 

 in entirety here, in order that this im- 

 portant matter may be brought to as 

 wide a circle of nurserymen as possible: 



"The proper cooperation between the 

 nursery and florists' trades has never 

 been developed to the extent that would 

 seem called for by their close connec- 

 tion. 



"The fault seems to be rather on the 

 side of the nurserymen, as they are to 

 a great extent the growers of the raw 

 materials which the florist works up 

 into a condition for the consuming 

 public. 



"There are many florists who also do 

 a nursery business, in fact try to cover 

 the whole scope of horticultural art 

 from making a funeral design or deco- 

 rating for a society function to laying 

 out an estate, and perhaps in fewer in- 

 stances the same may be said about the 

 nurserymen. 



"There is no reason why they should 

 not, if their organization is big enough 

 to carry experts to compete with spe- 

 cialists in the various linos. 



"But this is an age of specialists, and 

 usually all the concentration and skill 

 available is necessary to carry on one 

 branch of the business successfully. 



"With the shutting off of the foreign 

 supply of what might be termed the raw 

 material in the way of plants for forc- 

 ing, it opens up a big field that is in the 

 province of the nursery grower. It re- 



mains to be seen if the nurserymen 

 proper will force the florists' trade to 

 grow its own material. While it is fool- 

 ish to attempt to draw an arbitrary line 

 between the florist and nurseryman, the 

 fact remains there is a recognized prov- 

 ince for each, due to the fact that the 

 florists' trade is largely one of green- 

 houses and stores, while the nursery 

 trade is growing upon acreage. 



"The nursery trade should plan to 

 propagate all the plants the florists 

 need, and bring them to the stage de- 

 sired, which is usually 'ready to be 

 forced.' It is only necessary to recall 

 the large quantity of rhododendrons, 

 azaleas, deutzias, roses and other hard- 

 wooded plants that used to be imported 

 to realize the immense demand for early 

 spring-blooming subjects the florist 

 needs in his business. Unless it is 

 available, the florists' trade will either 

 grow them itself, or substitute bulbs, 

 herbaceous and what is generally known 

 as greenhouse plants for the winter de- 

 mand for plants for interior decoration. 



"There is no doubt the florists' trade 

 will develop its own growers of green- 

 house plants that were formerly im- 

 ported. Its equipment is along the line 

 necessary for the production of this 

 class of plants, but for the propagation 

 and material of woody plants the nurs- 

 eryman is in the best position to give 

 the florist what he needs. 



"There are endless ways in which 

 the florists' trade could be catered to, to 

 the advantage of both trades. Ever- 

 greens for winter is one of them. Few 

 nurseries make any special effort to give 

 the florists' trade all it needs in tubbed 

 evergreens for porch decorations, or 



small evergreens for window boxes, or 

 cut evergreens for interior decoration, 

 yet there are many beautiful subjects 

 practically unknown to the florist that 

 could be grown in quantity for the pur- 

 poses of cutting. 



' ' There may be reasons why southern 

 smilax, holly, galax leaves, laurel, ferns, 

 mahonia, etc., are gathered from the 

 wild and shipped long distances in such 

 quantities, but those reasons are not 

 complimentary to the enterprise of the 

 nursery trade. This source may be per- 

 manent, but it is very much like wast- 

 ing natural resources. 



"Then there is a big field in orna- 

 mental berried plants which the flo- 

 rists ' trade knows very little about, and 

 it is up to the nurserymen to show them. 

 One can almost imagine the sensation a 

 big supply of Celastrua scandens, Ilex 

 verticillata and deciduous evonymus 

 would cause if it were available in quan- 

 tity and in prime condition for the flo- 

 rists' decorating trade." 



AMERICAN ROOT STOCKS. 



Why Not Grow Our Own? 



"The federal quarantine law which 

 has gone into effect, prohibiting the 

 importation of many classes of nursery 

 stock into the United States, will prob- 

 ably be the cause of rapidly developing 

 the growing of seedlings as root stocks 

 in this country," declared George C. 

 Roeding, president of the California 

 Nursery Co., Niles, Cal., at the recent 

 convention of the California Associa- 

 tion of Nurserymen. "Last summer I 

 had the pleasure of visiting a number 



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