Dece»iui;u 1<), l!)ii() 



The Florists' Review 



27 



plan of assessment, had bucu adopted. 

 Henry Hessiou, representing the Asso- 

 ciated Ketail Florists, favored a con- 

 tinuance of the old ])lan of voluntary 

 subscription, amounts to be determined 

 by those making subscriptions. J. T. 

 Caparell, rejjresenting the (5reck-Amer- 

 ican Florists' Association, favored the 

 assessment i)lan of a certain percentage 

 of retail purchases from wholesalers. 

 No definite plan was decided u{)on. 



Wallace E. Picrson, Cromwell, Conn., 

 spoke at some length upon the subject 

 of publicity. He expressed himself as 

 in favor of the growers' underwriting 

 the campaign with the assistance of the 

 other branches of the trade. W. J. 

 Palmer, of Buffalo, N. Y., told of what 

 the Buffalo florists had done in the way 

 of local organization, and Robert Kift, 

 Philadelphia, explained the assessment 

 plan which had been adopted in Phila- 

 delphia. Adolph Poehlmann, of Poehl- 

 niann Bros. Co., Chicago, was present 

 and took much interest in the proceed.- 

 ings. 



The Exhibition. 



A very croditahli' exiiibition was 

 staged and ])assed upon by the eonimit- 

 tee on awards. 



A. N. I'ierson, Inc., Cromwoll, Conn., 

 staged a vase of Chrysanthemum Decem- 

 ber Beauty, which scored 90 points and 

 was given a ]ireliininary certificate. 



Strout's, Inc., Biddeford, Me., staged 

 a vase of Carnation Maine Sunshine, 

 which was awarded SG points and a pre- 

 liminary certificate; a vase of Carnation 

 White Delight, scoring 90 points and 

 gaining a preliminary certificate; a vast> 

 of Carnation Improved Ward, scoring 87 

 points and gaining a preliminary certifi 

 cate; a vase of Carnation Donald, scoring 

 8.'5 points and winning a preliminary cer- 

 tificate, and vases of Carnations Crystal 

 White and Rosalind, awarded votes of 

 thanks. 



Marina Mathcron, Baldwin, X. Y., 

 staged vases of Carnations Crystal White 

 and Hope Henshaw, which were awarded 

 votes of thanks. 



Edward Towill, Roslyn, Pa., staged a 

 vase of the new ro.se, American Legion, 

 which scored 8.3 points. He also showed 

 a vase of a new seedling rose, for which 

 he was given a vote of thanks. 



White Bros., Medina, N. Y., received 

 a vote of thanks for a vase of a new 

 rose, said to be a white sport of Sunburst. 

 The flowers arrived in damaged condi- 

 tion; therefore the committee could not 

 score it. 



Geo. Schlegel, Brooklyn, N. Y., S. G. 

 Milosy, grower, staged specimens of 

 Cypripediuni No. 28, which was given a 

 certificate of merit, subject to naming. 



Charles Thayer, Greenfield, Mass., was 

 awarded a vote of thanks for the new 

 carnation, Greenfield. J. H. P. 



AMONG DENVER'S LEADERS. 



Eight years ago, June 3, 1912, P. R. 

 Lundy and Ben TJoldt opened the Boldt- 

 Lundy Flower Shop at 614 Sixteenth 

 street, Denver, Colo. As the Boldt- 

 Lundy House of Flowers, this estab- 

 lishment is toilay one of the foremost 

 in Denver. The accompanying illus- 

 tration shows the interior of the retail 

 store, which end of the business is under 

 the capable management of S. R. Lundy. 

 Mr. Lundy was at one time employed 

 by the Park Floral Co., Denver, and 

 for some years berore he entered into 

 partnership with Ben Boldt had been 

 traveling for the A. L. Randall Co., Chi- 

 cago, and was well known in this con- 

 nection. He has worked the business 



up from almost nothing and it is ini])rov- 

 ing every day. At busy times Mrs. 

 Lundy heljis her husband in tlie store 

 and all the members of the staff arc 

 busy people. 



]5ernard Boldt, better known as Ben 

 Boldt, has been as successful in the 

 greenhouse as Mr. Lundy has in the- 

 store. . He is considered one of Den- 

 ver's best growers and has made a 

 specialty of fine plants. He was boni 

 in Prussia in 1808, where he received 

 his early training, coming t(j America 



jKised upon tlie well-to do class of peo- 

 ple in the way of contributions that 

 flowers became a secondary considera- 

 tion and that those who were regular 

 customers jirevious to that time patron- 

 ized flowers siiojis much less frc(|uently. 

 The trade during the war was ujore or 

 -less confined to the middle class of peo- 

 l)le ami t!iiis(.' who necessarily had to 

 lia\i' llouci-s. 



"With the return of ]ieace, Mr. Ber- 

 terniaiin said, he sees that many old 

 customers have rt'turned and the sale of 



View of the Interior of the Boldt-Lundy House of Flowers, Denver. 



in 1893. He was first emploved with 

 J. H. Rebstock, of Buffalo, N. Y. In 

 June, 1900, he went to Denver and was 

 employed as foreman by the Park Floral 

 Co., with whom he remained until 1905, 

 when ho took charge of the greenhouses 

 of the Daniels & Fisher Stores Co. 

 About 191(6 he bought a greeniiouse 

 range and was in business for himself, 

 doing a wholesale, retail and cut flower 

 trade, until 1912. The present partner 

 ship works out in great shape. Mr. Boldt 

 has all his time to devote to growing, 

 and Mr. Lundy has a clear field for de- 

 veloping retail trade. 



BERTERMANN A BOOSTER. 



Optimistic on Business. 



Two-thirds of a column in ;iii Indian 

 apolis news]»aper one day last week was 

 devoted to an interview of Irwin Bcrter- 

 mann, of Bertt'rmann Bros. Co., on the 

 holiday lousiness in flowers. His rciisdii^ 

 for expressing himself optiinistic;ill\ 

 should give less j)ositive believers a 

 basis for more encouraging views. The 

 article read in part: 



"The holiday tr.ade in all kinds of 

 flowers promises to be one of th<> best 

 local florists have ever had. ;ilth<iut;li 

 on account of the increasing ]>opu 

 larity and growing deman<l for flow- 

 ers, especinlly durinij the winter sea 

 son, it is ditlicult, other than regarding 

 holly and wreaths, to determine just 

 what is for Christmas and what is not. 



"According to Irwin Bertermann, the 

 business of the florists is just getting 

 back to normal. He said that during 

 the war such heavv burdens were im- 



tliiwers has greatly increased in a gen- 

 eral way. He also saiil that the sale of 

 flowers is growing rapidly all over the 

 country and that there has been a great 

 change in that respect during the last 

 fifteen years. People are learning, he 

 said, that when they are closely housed 

 during the dreary months of winter, 

 when all nature is chilled and hushed 

 with a thralldom of snow and ice, thert' 

 is nothing so cheerful and pleasing as 

 flowers in the living room in even the 

 humblest of homes. 



"Concerning the price and conditions 

 governing the flower trade, Mr. Berter- 

 mann said that many ])ersons doubtless 

 jiresume that florists desire making as 

 few sales as possible and depend on a 

 large margin of profit. The proposition 

 is just exactly the opposite, he said 

 While it is true that, like dealers in all 

 other lines of business, they take care of 

 the big sales, yet progressive florists 

 make a specialty of catering to small 

 sales, preferring a large volume of busi- 

 ness and a small margin of profit. 



"As to Christmas trade this year, Mr. 

 Bertermann said there is no change over 

 other years. Industrial conditions, he 

 said, do not have the same effect on the 

 florists' line of business as it does on 

 many other lines. People will have 

 flowers at Christmas time because flow- 

 ers enter into the very spirit of the 

 occasion. 



" 'Our people could not well observe 

 this memorable and joyous event, breath- 

 ing "Peach on earth, good will to men,'' 

 without having flowers to exemplify its 

 purity anil consecrate its purpose,' Mr. 

 IJertermaim said, ' ' 



