30 



The Florists^ Review 



Dbcimbeb 16, 1920 



Fleischman 's, at Fifth avenue and 

 Forty-second street, fruits in combina- 

 tion with flower arrangements suggest 

 possibilities for florists. 

 It is understood that the American 



Dahlia Society is arranging to hold a 

 second annual show at the Hotel Penn- 

 sylvania next year, with an increased 

 amount of space at its disposal. 



J. H. P. 



i'WlVS^IXf^LiS^lvS^l^^tXS^l^'LVS^lJ^^^^^ 



S. A. F. NEWS 



PUBLICITY COMMITTEE MEETING. 



A meeting of the national publicity 

 committee was held in the Hollenden 

 hotel, Cleveland, O., Thursday, Decem- 

 ber 9, at 10 a. ni. There were present: 

 Henry Penn, Boston, chairman; George 

 Asmus, Chicago; Wallace R. Pierson, 

 Cromwell, Conn.; J. F. Ammann, 'J]d- 

 wardsville, 111.; Major P. F. O'Keefe, 

 Boston, Mass.; Vice-president F. C. "W. 

 Brown, Cleveland. O.; President-elect 

 Thomas Eoland, Nahant, Mass.; Secre- 

 tary John Young, New York; Finance 

 Committee Chairman Herman 1?". Knoble, 

 Cleveland, O., and H. V. Swenson, Chi- 

 cago. Visitors were: George Bate and 

 Mrs. E. G. Wilson, Cleveland; Frank H. 

 Traendly and Eugene Dailledouze, New 

 York, and Patrick Welch, Boston. 



The minutes of the previous meeting, 

 held in Indianapolis October 14, were 

 read, and, with a correction in keeping 

 with a recommendation of Mr. Asmus, 

 approved. 



The first business was consideration 

 of the past-due account of the E. F. 

 Brinkman Co. for slogan billboard signs. 

 The discussion resulted in arrangements 

 being made for the payment of the ac- 

 count in full before the end of the year, 

 final details being left in the hands of 

 Mr. Asmus. 



A report presented by the Florists' 

 Publicity Service Bureau showed that 

 220 billboard signs had been sold since 

 October 1. 



Charles H. Fox, Philadelphia, ap- 

 peared before the meeting with a full 

 report on the insurance endowment plan 

 presented at the last meeting of the 

 committee, which plan had received the 

 endorsement of the F. T. D. at its last 

 meeting. The report showed that Mr. 

 Fox had devoted considerable time to 

 the plan, and in offering it he expressed 

 himself, as ready to answer all ques- 

 tions concerning it. As already pub- 

 lished, the idea embodied in the plan 

 was the creation of a fund for national 

 publicity campaign purposes. The re- 

 port was fully discussed, and during the 

 discussion Mr. Swenson gave informa- 

 tion as to the views of the plan his 

 traveling men had obtained from the 

 trade visited. Mr. Fox was given a 

 hearty vote of thanks for his report, 

 and, upon motion, the plan was referred 

 to the executive board for action at its 

 next meeting. Mr. Fox promised to 

 submit the report formally to the so- 

 ciety, so as to make it of record. 



Major O'Keefe made a stirring ad- 

 dress covering the present status of the 

 campaign. He expressed his confidence 

 in the ability of the allied trade asso- 

 ciations in the different cities to solve, 

 without any doubt, the problem of rais- 

 ing funds for the campaign. While the 

 plan of securing funds until then had 

 proved successful, a bigger success as- 

 suredly would result when a more 

 equitable basis of contribution was de- 

 cided upon. 



Mr. Ammann followed the major with 

 a talk full of enthusiasm as to the 

 progress already made throughout the 

 country in the direction of the forma- 

 tion of allied associations such as re- 

 ferred to, and gave it as his opinion 

 that it would only be a short time be- 

 fore all bodies were in working order. 



Mr. Swenson presented a report show- 

 ing the profits derived from sales of 

 dealers' helps made by his bureau from 

 September 1 to December 1. 



Mr. Pierson discussed the objects of 

 the American Flower Growers' Associa- 

 tion, and expressed it as his opinion that 

 the national publicity campaign should 

 be underwritten by the growers and 

 that the twenty-five per cent of dues 

 the allied associations intended to pay 

 into the campaign fund should go to the 

 A. F. G. A. and by them be paid into 

 the campaign fund. That there might 

 be no misunderstanding as to this recom- 

 mendation of Mr. Pierson, he promised 

 to put the same in writing for the 

 records. 



It was decided to present some defi- 

 nite plans for action before the next 

 meeting of the executive board, so that 

 the national advertising could be con- 

 tinued with vigor and on a more satis- 

 factory basis than heretofore. 



Messrs. Traendly and Dailledouze, 

 who left hurriedly to catch their trains, 

 expressed their hearty accordance with 

 the suggestion that the campaign be in 

 future conducted by the growers, and 

 that their funds to be disposed of be 

 applied as Mr. Pierson had suggested. 

 The meeting continued until late, as it 

 was the object of the gathering to clean 

 up all matters pending and to decide 

 upon a plan of action to be presented 

 to the executive board next January. 



The secretary was given further in- 

 structions as to the collection of 

 amounts still due from delinquent sub- 

 scribers. John Young, Sec'y. 



REPRESENTATION ON BOARD. 



Time for Application. 



Notice has been given the various florists' clubs 

 and societies and kindred organizations that It 

 is now time to consider requirements for com- 

 pletion of applications for representation on the 

 executive •board of the society. In order that 

 there should be no misunderstanding as to re- 

 quirements, the following by-law applying to 

 applications is presented: 



(c) Societies or kindred organizations of pro- 

 fessional florists, gardeners and horticulturists, 

 national In character, whose membership includes 

 100 or more members of the S. A. P. In good 

 standing shall be entitled to one representative 

 on the board of directors. Clubs and other or- 

 ganizations of professional florists, formed within 

 a state, and not national in character, shall be 

 entitled to one representative on the board of 

 directors, provided that any such club or organ- 

 ization shall include in its membership the num- 

 ber of S. A. F. members in good standing pre- 

 scribed in the following spcclflcation: Class A, 

 100 S. A. F. members: Massachusetts, New York, 

 New Jersey, Pennsylvania, Ohio, Illinois, Cali- 

 fornia. Class B, 76 S. A. F. members: Indiana, 

 Michigan, Iowa, Kllssourl, Texas, Maryland, 

 Wisconsin. Class O, 60 .S. A. F. members: 

 Minnesota. Kansas, District of Columbia, Ken- 

 tucky, Tennessee, Colorado. Connecticut. Class 

 D, 26 S. A. F. members: Maine, New Hampshire, 



Vermont, Rhode Island. North Dakota, South 

 Dakota, Nebraska, Delaware, West YirKlnla, 

 Virginia, North Caroliim, South Carolina, 

 Georgia, Florida, Alabama, Mississippi, Arkan- 

 sas, Louisiana, Oklahoma, Montana, Idaho, 

 Wyoming, New Mexico, Arizona, Utah, Nevada, 

 Washington, Oregon. Any such representative 

 shall be the president of the organization repre- 

 sented and must be a member of this society. 

 Any elective olUcer or appointed director shall 

 not be eligible as a representative of any such 

 organization. When the president of an organi- 

 zation is already a director, the vice-president 

 shall be eligible for the olUce. Any organization 

 applying for representation shall submit to the 

 secretary of this society a certifled copy of the 

 resolutions adopted by their organization ex- 

 pressing its desire for such representation on 

 tlie board of directors, together with a complete 

 list of its membership. It shall be the secre- 

 tary's duty to confirm same and submit It to 

 the society's president for final confirmation. 

 Announcement of the 'acceptance of such repre- 

 sentative as a member of the board of directors 

 shall be made by the president. The expenses 

 of any such representative In connection with his 

 attendance at any meeting of the board of df- 

 rectors slinll be borne by the organization repre- 

 sented. Should the president of such organiza- 

 tion be or become unable to serve as its repre- 

 sentative, through sickness, or for any other 

 reason which Is acceptable to the president of 

 the society, then the vice-president shall act 

 in his place and stead during the period of such 

 inability. The chairmen of the publicity com- 

 mittee, the publicity finance committee and the 

 national flower show committee, respectively, 

 shall act and serve as directors for and during 

 their terms of oifice as the same appear upon the 

 records of the society, but If any such chairman 

 shall be already a director, then the committee 

 of which he is a chairman shall have no further 

 or separate representation upon the board. 



John Young, Sec'y. 



BOSTON. 



The Market. 



A long spell of dark, dank and dismal 

 weather has not been conducive to good 

 business during the week just closed. 

 Betail demand has been fair. There 

 have been some decorations, in addition 

 to wedding and funeral orders, and an 

 encouraging number of advance orders 

 are coming in for Christmas. There is 

 always a lull in trade before the great 

 winter holiday and, while few antici- 

 pate any record-breaking business, all 

 are optimistic enough to look for one 

 which will be cheering and encouraging. 



Roses are arriving in fair numbers 

 and sell well at from $8 per hundred 

 upward for hybrid teas. American 

 Beauties, all of which are grown outside 

 New England, have reached the dollar- 

 mark and are meeting with an improved 

 demand. The supply of carnations is 

 comparatively small. Most of the 

 growers are holding their crop for the 

 holidays. Prices average somewhat 

 higher than a week ago. Chrysanthe- 

 mums continue to come in and some are 

 of fair quality. Some will hold out un- 

 til Christmas. 



Sweet peas of good quality are less 

 abundant. The dark weather has caused 

 a heavy drop of buds, and values on 

 good Spencers are higher. Small lots 

 of yellow marguerites, wallflowers, 

 calendulas and bouvardia come in. The 

 last-named is now quite short-stemmed. 

 Cut poinsettias have already appeared. 

 The bracts developed unusually early 

 this season. Violets continue scarce 

 and pansies are less abundant. Few 

 other flowers are seen, outside of stevia 

 and Paper Whites, both of which are 

 abundant. 



Cattleyas are scarce, but cypripe- 

 diums are in good supply. Swainsona 

 largely displaces valley in bouquet 

 work. Some nice gardenias are arriving 

 and sell at $4 to $6 per dozen. There is 

 an abundant supply of pot plants and 

 these are being pushed at all the stores, 

 while cut flowers are high-priced. 

 Boston Florists' Association. 



The monthly meeting of the Boston 



