66 



The Florists' Review 



December 16, 1920 



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f Pacific Coast Department 





Description of the 100-acre straw- 

 berry patch of the II. A. Hyde Co., near 

 Watsonville, Cal., appears on page 84 of 

 this issue. 



Opportunities for this country's 

 nurserymen in growing stock formerly 

 imported are presented by Koy F. Wil- 

 cox, of Montebello, Cal., on another page 

 of this- issue, headed "Growing Our 

 Own. ' ' 



Tacoma, Wash.— Fred Sadd, of 947 

 North Adler street, is starting to build 

 a greenhouse, which will comprise about 

 7,000 square feet of glass when com- 

 pleted. 



LOS ANGELES, OAL. 



The Market. 



The feature of the market is a feeling 

 of optimism among the retailers, several 

 of the principal florists of the city stat- 

 ing that their business is away above 

 that of any previous year, including 

 "the" year of 1918. Certainly they 

 have plenty of stock to work with, for 

 the open weather has kept everything 

 growing and such things as sweet peas, 

 zinnias and annuals generally are as 

 fine as in early fall. Although all the 

 rose growers say they will have a good 

 Christmas crop, the first week in De- 

 cember found good roses a little on the 

 scarce side. Other stock, however, is 

 plentiful. 



Various Notes. 



At the store of the California Floral 

 Co. some excellent sweet peas were noted 

 last week. The stock had the long 

 stems and well set up flowers associated 

 with the indoor-grown blooms, but V. 

 Swenson says they are outdoor-grown. 

 Large quantities of ruscus are being 

 moved. 



Tom Wright, of Wright's Flower 

 Shop, reports the busiest November he 

 has ever had, which is saying a good 

 deal. 



A fine stock of roses was noted at the 

 store of the E. C. Amling Co., as well as 

 some good valley grown at this firm's 

 greenhouses, at Ocean Park Heights. 

 Large quantities of heather, poinsettias 

 and other cut stock are being shipped, 

 as well as plant stock for the holidays. 



The store of W. Armacost & Co. is a 

 busy place and Mr. Williamson reports 

 plant trade especially brisk. A good 

 stock of baskets and supplies is shown 

 at this store. 



S. Murata & Co. report that the whole 

 staff is kept busy all the time and that 

 the orders already in for Christmas 

 show that the holiday will be busier 

 than usual. 



Eoy F. Wilcox reports a large cut of 

 roses from his Montebello establishment. 



After a long period of negotiation, the 

 Eedondo Floral Co. has succeeded in 

 obtaining a five years' extension of its 

 lease on the West Seventh street prop- 

 erty. A. Knapp, in giving the news, was 

 quite elated. It would have been almost 

 impossible to obtain as good a location 

 as the present one. The store has been 

 remodeled and a separate department 

 allotted to telegraph orders. Mr. Knapp 



has again been on the sick list, but was 

 back at the store last week and feeling 

 better. H. R. R. 



SAN FRANCISCO, CAL. 



The Market. 



Heavy rains have done such damage 

 to the remainder of the chrysanthemum 

 crop that it is not of much value for 

 shipping purposes. Many mums are 

 still to be seen in local stores, but they 

 are of inferior quality. The market 

 cleaned up regularly last week. Al- 

 though the mums, for the most part, do 

 not stand shipping, they are in demand 

 locally on account of the shortage of 

 good stock. Roses are scarce, owing to 

 the fact that the growers have been 



cropping for Christmas. Since there is 

 a lull in the local demand, however, 

 caused by the nearness of the holiday, 

 the shortage is by no means acute. 

 Every day there seems to be just enough 

 to go around and no more. Gardenias, 

 orchids and valley clean up nicely. 



Alternate spells of heavy rains and 

 clear, sunny days have caused the ber- 

 ries to swell up nicely and become large 

 and red. A number of wholesalers are 

 filling large shipping orders for Califor- 

 nia red berries, wild ferns, evergreens 

 and boughs of pepper trees full of red 

 berries and green leaves. The evergreen 

 forests of central and northern Califor- 

 nia are prodigal of winter leaves and 

 berries, and quantities of this stock are 

 now coming into the market, both for 



CHRISTMAS PRICE LIST 



CUT FLOWERS 



Effective December 19, 1920. Subject to change without notice. 



iZ,^ * Short Medium Long Special 



Hoosler Beauty jo.l2 $0.25 $0.35 $0.45 



Co'u'^bla 12 .25 .35 ,46 



,?'"'S"^x.-' 12 .25 .35 .40 



PJ;- Smith 12 .25 .35 .40 



Shawyer lo .20 .30 .35 



Wasatch iq .20 .30 .36 



5?^..®^2J^y*'* 10 -20 .30 .35 



White Klllarney lo .20 .30 .35 



CARNATIONS 



Red and Select no 



Pink and White (First Grade) '.'.'.'.'.'.'..'. "■ io 



Short Red ■• qo 



Shorts and Splits (Light Colors) ".'.*. .'.'. "' 'oe 



p1>1n!;^«.«" .^V .'.'.'$0.08. Select $o!io 



sprej^eii:aruiPiumosui:::;;:;::";;::-;:^ 



Hardy . c. ns 25 per bunch 



No charge for packing. Boxes at cost. 



NILLER FLORAL CO., FARNiNGTON, UTAH 



MERRY CHRISTMAS 



and 



HAPPY NEW YEAR 



■ ■■■ 



S. MURATA & CO. 



Oldest and Most Experienced Shippers in Soutliem California 



380-386 S. Lo8 Angreles St., LOS ANGELES, CAL. 



WE NEVER MISS 



