100 



The Rorists^ Review 



Dbcbmbeb 16, 1020 



:' «i}^iyjay{i*imi'i&M2ii4Lm2Ji4y >^^^ 



S. A. F. NEWS 



S»fsay^«feyti»^'^<iy^<^^ 



yi\: y*M r«Y yi\' y*M ■ii\' y*M r^ rrSNi r/svi Ydi 



FLOWEE SHOW COMMITTEE. 



Meeting at Cleveland. 



A meeting of the national flower show 

 committee was held at the Hollenden 

 hotel, Cleveland, O., Wednesday, De- 

 cember 8. There were present: Chair- 

 man George Asmus, Chicago; W. H. 

 Duckham, Madison, N. J.; Frank H. 

 Traendly, New York; Patrick Welch, 

 Boston; Herman P. Knoble, Cleveland; 

 Secretary John Young, New York, and 

 Vice-President F. C. W. Brown, Cleve- 

 land. A. F. J. Baur, Indianapolis, Ind., 

 represented the American Carnation So- 

 ciety, and Thomas Roland, Nahant, 

 Mass., the American Eose Society. Wal- 

 lace R. Pierson, Cromwell, Conn., also 

 was present in the interests of the A. 

 R. S. Henry Penn and Major P. F. 

 O'Keefe, of Boston, and Frank Ritzen- 

 thaler, Cleveland, were interested vis- 

 itors. 



The first session opened promptly at 

 10 a. m. The minutes of the meeting 

 of the committee held at the Grand Cen- 

 tral Palace, New York, during the 

 flower show there last March, were read 

 and approved. 



Mr. Knoble welcomed the gathering 

 and explained arrangements made for 

 the sessions during the day, including a 

 meeting at which S. Prentiss Baldwin, 

 of the Ohio Horticultural Society, and 

 ladies who would officially represent the 

 three important garden clubs of Cleve- 

 land would be present. 



March 25 to AprU 1, 1922. 



A letter from Floyd E. Waite, of the 

 department of public buildings, Cleve- 

 land, was read, in which he assured the 

 committee that the dates fixed for the 

 fifth national flower show, March 25 to 

 April 1, 1922, to be held in the New 

 Auditorium at Cleveland, had been 

 officially reserved. The secretary was 

 instructed to send an official acknowl- 

 edgment, so that it would make a con- 

 tract basis and become part of the rec- 

 ords. It was understood that the ques- 

 tion of compensation, or rent, would be 

 settled later. Blue prints of the differ- 

 ent floor plans submitted showed that 

 there would be an abundance of space 

 for the staging of a most wonderful 

 competitive exhibition and an extensive 

 trade exhibit, the whole taking up two 

 floors. 



It was decided that as tliesc national 

 flower sliows were educational in char- 

 acter and conducted to increase the in- 

 terest in and love for flowers and flori- 

 culture generally on the part of the pub- 

 lic, it would bo better not to raise the 

 rate for trade space; consequently, the 

 rate in force at the Philadelphia show 

 would be maintained, viz., $1 per square 

 foot. The price of admission, it was 

 agreed, should be arranged later, as it 

 would, necessarily, be governed by the 

 rental expense attaching to the build- 

 ing. The consensus was, however, that 

 a 50-cent admission should be aimed for, 

 so that none of the public need be de- 

 nied the privilege of seeing the grand 

 show planned for 1922. 



It was decided to confine the trade 



exhibits to a separate floor of the build- 

 ing. The main floor area, on which the 

 competitive exhibits are to be staged, 

 is approximately 120x264 feet, with an 

 opening, thirteen feet wide, leading to 

 the corridors under the seating system. 



Trade Exhibits. 



The lower floor, 120x264 feet approxi- 

 mately, will carry the trade exhibits; 

 it would be splendidly adapted for the 

 display show itself, but the committee 

 decided to set aside this attractive floor 

 for trade exhibitors. Without question, 

 the lower floor, with its high ceiling, 

 splendid lighting and freedom from 

 view-hiding columns, will present the 

 finest quarters ever available for the 

 trade exhibits. All the trade displays 

 will be located here, excepting such dis- 

 plays of ornamental plants or groups as 

 might link themselves to the decorative 

 effect of the main floor. It was under- 

 stood that this reservation would please 

 the ladies of the garden clubs and the 

 horticultural societies. 



A discussion resulted in a conserva- 

 tive estimate of the cost of installing 

 and dismantling such a mammoth ex- 

 hibition, including the cost of stock, at 

 half a million dollars. 



Messrs. Roland, Duckham and Traend- 

 ly and Secretary Young were appointed 

 a committee to go over the show rules 

 and report at a later session. 



Messrs. Asmus, Knoble, Welch and 

 Baur were appointed a committee to 

 consider and revise the rules governing 

 the work and duties of the local com- 

 mittees and present a report later. 



Local Cooperation. 



Mr. Knoble reported that the show 

 would have the benefit of cooperation 

 by the Ohio Horticultural Society, the 

 Cleveland Garden Club, the Heights 

 Garden Club, the Lakewood Garden Club, 

 the Cleveland public parks, the Cleve- 

 land Horticultural Society and the 

 Cleveland Florists' Club. It was pointed 

 out that the horticultural societies and 



garden clubs could assist first by rais- 

 ing special prizes and by interesting 

 the owners of private estates to the ex- 

 tent of preparing exhibits for the show 

 and inducing the gardeners to make 

 early preparation. Mr. Roland assured 

 the committee that he had every reason 

 to believe that the American Orchid So- 

 ciety, now in course of organization, 

 would also cooperate. 



It was decided that retail florists who 

 would make exhibits should be given 

 each a space 15x15 feet free of charge, 

 on the floor of the show proper, and if 

 more space were desired, it would be 

 furnished at the regular rate, but would 

 be located on the floor reserved for the 

 trade exhibits. It was to be stipulated, 

 however, that all exhibits accorded free 

 space should be kept up so that they 

 would be presentable continually 

 throughout the show period. 



Financing. 



The secretary was instructed to pro- 

 ceed at once with the raising of a guar- 

 antee fund of $20,000, and it was de- 

 cided that if conditions warranted it, a 

 ten per cent dividend would be paid 

 upon the amounts actually paid in. 



The show poster was the subject of a 

 most interesting discussion. The matter 

 was finally referred to Messrs. Asmus, 

 Young and Knoble as a committee with 

 power to act. 



It was arranged that the secretary 

 should, as formerly, have full charge 

 of the official program or guide pub- 

 lished in the interest of the show, and 

 also have charge of the selling of space 

 in the trade section of the show. He 

 was also instructed to proceed with the 

 work in connection with these matters 

 at once. 



An adjournment for lunch was taken 

 at 1:45 p. m. 



Second Session. 



The meeting was reconvened at 2:30 

 p. m. and at this session were present 

 representatives of the Ohio Horticul- 



CHLIKG'^ 



' 7S5 FIFTH AVENUE - 



'We iMif orders pi'omBitv' a^<^ A-jifiticMU^-anJ 

 ;'w5« t»c-fc,ia«t4, aft4 i/mTeiion in fil(i''<J -t(>«m, 

 re«4ra(44s c^ ^ sije a^ ^ order ^W Sq{LW<r 

 SLit^darii of atjtUiyaniStJ^ict is a(W8V« tnaintainaJt 



liSTAHCe f{ofi%^ "flAZA 724I; 7242 



