The Florists' Review 



Dkcimbeb 16, 1920 



PASADENA, CALIFORNIA 



SIEBRECHTS HOUSE OF FLOWERS 



HENRY A. SIEBRECHT. Jr. 



Largest assortment of choice and rare flowers in California 



Inquire from your customers who have visited California about The House of Flowers, 



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 T. 

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CITIES 



Arcadia 



Alhambia 



Altadena 



Glendale 



Eagle Rock 



Monrovia 



Duarte 

 Glendora 

 Lamanda Park 

 Flint Ridge 

 La Canada 



COUNTRY CLUBS 



Altadena Country Club 

 Annadale Country Club 

 Midwick Country Club 

 Overland Club. 



SANATORIUMS 



Potter's, at Monrovia 

 Southern California 

 Los Encinas 

 Lamanda Park 



ROSS FIELD, UNITED STATES BALLOON CAMP. ARCADIA 



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Henry A. Siebrecht, Jr., District Representative of California 

 for the Florists* Telegraph Delivery Association. 



''SAY IT WITH FLOWERS" frrni 

 SIEBRECHT'S HOUSE OF FLOWERS, 383 E. Colorado St., Pasadena, California 



PASADENA, CALIF. 



WHITFORD'S, Rorists 



Member F. T. D. 



343 ELast Colorado Street 



Personal Service and the Freshest Flowers from the Best Equipped Store in the city, enables us to 



gueu-antee your customers will be satisfied. 

 WE ARE THE LARGEST GROWERS IN THIS CITY. 



decided to hold a national flower show 

 there in 1913, with the result that not 

 only was it a great success in every 

 way, but it paved the way for an annual 

 exhibition on the same lines, each of 

 which showed continuous success. It 

 was probable that a similar condition 

 could be created in Cleveland, and 

 therefore all should cooperate in the 

 effort to accomplish a success with the 

 1922 show. 



Mr. Pierson spoke of the American 

 Eose Society, with its membership of 

 3,500, mostly amateurs. He outlined the 

 good work of this organization and ex- 

 pressed the hope that it would not be 

 long before its slogan, "A rose for 

 every home, a bush for every garden," 

 would be verified. He also paid grace- 

 ful tribute to the American Carnation 

 Society and other similar organizations, 

 whose cooperation was expected to help 



materially to the success of the Cleve- 

 land show. 



J. F. Ammann, Edwardsville, 111., 

 made an eloquent address on "The In- 

 fluence of Flowers in Home Life." He 

 dwelt at length upon various phases of 

 the attraction of flowers in everyday 

 life, and their influence for good. He 

 bespoke urgent cooperation on the part 

 of all interested and declared that the 

 best efforts of all would be required in 

 such a huge undertaking. 



Local Organization. 



At this point Mr. Asmus explained at 

 some length the necessity for the or- 

 ganization of local committees and in- 

 stanced the excellent work of the local 

 bodies during the preparation for the 

 Philadelphia national flower show, when 

 all plans were carried out without a 

 hitch of any kind. Following along the 



same lines, a local ofBce would, he said, 

 be established in Cleveland, in charge 

 of a local secretary, and this office 

 would be headquarters of the local com- 

 mittees until the close of the show. A 

 vice-chairman of the national flower 

 show committee, in the past a resident 

 member of the committee, would preside 

 at all general meetings when the chair- 

 man could not be present. Cleveland 

 would be fortunate, he said, in having 

 available the experiences of several who 

 had been instrumental in accomplishing 

 the success of previous shows. 



Mr. Knoble then took the chair and 

 dealt with the matter of finances, which 

 evoked much questioning, particularly 

 by Mr. Baldwdn, of the Ohio Horticul- 

 tural Society, all the questions being 

 readily answered by Mr. Asmus, who, in 

 the main, explained why it was neces- 

 sary for the work of the show to be 



