I>J 



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A PERSUASIVE 



s^ GOOSE FLOWER 



>i()mi pi rsims. also hnn r (iiiiiiKils mid imi iiniinli thnii/s. ni'i sn /hi iiliar 

 in fhi ir iKif iin thai if is ililfiridt tojiiid a sidtahh phni I'nr thim. Tin if 

 an' uiiprojitdh/i misjits in ordiiKiri/ rniiditiaiis. hut iisifut in tin n<iht sit- 

 uuiioii. One fi sDiin 1 1 lit flnrist foiiitd smh n pusitmn lor u i/i/usi tinici r. 



3. 



GOOSE FLOWKH, litlur 



in a florist "s window or 



elsi'wliorc, is not a strik 



ingly beautiful oipjcct, Imt 



it is strikingly (listincti\ f. 



It is so (It'ciiltMl a rarity 



that it cannot I'aii to at 



tract notice. It looks like 



one of nature's most good 



humored a n d fantastic 



jokes. There are many different kinds 



of good window dis[>lays and their (lit 



t'erences are among tlieir chief )iierits. 



There is need of the greatest jiossiblc 



diversity and originality in window ar- 

 rangements. Of course, as a genei-al 



rule, artistic grace and sxniiiiet iv in tlic 



designs are also emi 



nently desirable, since 



the florist must estab 



lish a reputation i'i>i- 



good taste. }^ut tlic 



greatest danger ol' all, 



in window de< iir;it inn. 



is tlie danger ui' l>ciii^ 



liuindrum and coininini 



place. T h e |dir;i^r. 



■'deadly monotoii\', ' ' i~ 



1 rutlifully expressive. 



lor monotony is alwa\ - 



liable to be deadly - 



fatal to real success. 



Animal and Angel, 



The (list inct idii 1p. 

 t ween essi'iit ia 1 .-i ii ■! 

 aonessent ial indust rii<, 

 a question mucli clis 

 <'Ussed during tlie worM 

 war, has an import.int 

 bearing on tln> j)ri-.i ni 

 sub.ject. F o o d .-iihl 

 clothing arc inatiii.ii 

 necessities; 11 o \\ •• i -~ 

 have their place anidiiL: 

 the intellectual in'cc^ 

 sities. The material 

 commodities prescrxr 

 human beings f r >> m 

 physical death; flowi i-. 

 and other a-sthetic ai 

 tides aid in prevent iiii^ 

 spiritu.-il a n d moral 

 death. Hut the iminf 

 to be emphasized |ii>t 

 here is, that p<'o)il,' nvu 

 ally are prone to satist'x 

 their physical nriil- 

 first. Flowers appeal tn 

 a higher and 1 i- s - 

 quickly responsive ]i,ii! 

 of the average peiscn "s 

 nature, and tlierefore 

 arc in danger ol' being 

 ignored unless skill 

 fnlh- exhibited and ;:d 



\ertised. It is encouraging to ntlrct 

 that human beings are angels in the 

 inak ing-— hasn 't someone so remarked.' 

 —but they are animals fully made, ^ind 

 the animal jiart of some people has sn 

 good a start that the angel part i^ 

 badly handicapi)ed. The llorists" tiadc 

 ministers to the angel in man, not lo 

 the animal. Florists' wares, therefore, 

 are not fully api)reciatt'd unless attrac 

 tively and persistently displ.ayed. 



An Incentive to Invention. 



(>nly ;i few llorists, jieihaps, may e\rr 

 find it feasible to e.xhibit a goose flower 

 in their wiiidows, in such manner .as is 



shown in the i llnsl r;i t ion on this pa^e. appro.acli 



A ristolochi.i Gigas, the Goose Plant, as a Window Attraction. 



Hut sLirh a, window display, e\cn in 

 cases where it cannot be exactly imi- 

 tated, may suggest the use of some other 

 article or device that may be as striking 

 as the goose flower. Not many windows 

 may be copied precisely by florists in 

 general, but all good windows atford 

 helpful hints, or at least may stir flo- 

 rists' thoughts and stimulate their in- 

 \entive faculties. 



There is reason to believe that the 

 goose flower now under consideration 

 accomplished its purpose. As the illus- 

 tration shows, the rara avis — rare bird 

 -was .allowed plenty of space. No 

 ordin;n\- item of stock was permuted to 

 enough to it to detract 

 I rom the startling ef- 

 lect. Yet it may be 

 taken for granted that 

 otlier flowers, besides 

 the bird-shaped one. 

 ui're within easy rang< 

 of the bystander's vi- 

 ■~ion. I'erhaiis the ncws- 

 pajior reporters were 

 invited to call aii'l see 

 the strange creature, 

 and tell their readers 

 about it. 



The Bird's Appeal. 



it did lud rei|nire a 

 ;:reat deal of imagin;i- 

 t ion t o lii'ai ' he .-ippca? 

 t h;it the • • liird ' ' made 

 to passers li\ . .\ppre 

 riative, intidligent on- 

 lookers could hear it 

 say something like this: 



' ' No, no, holies ;uid 

 gentbinen; I don't ex- 

 pect all of you to en- 

 gage in a wild scramble 

 to purch.ase me. I am 

 onl\- a freak, but I am 

 acting as sjiokesman for 

 t li o s (• (it her llowers, 

 t h o s e \\ oiiilcrfully 

 beautiful flowers, which 

 yoii see in other parts 

 u\ the u indow .and 



store. 



' ■ V'( S| 1 admit I 'm a 

 l'ri;ik," continued the 

 i^dose flower, "'but I 

 should not bo blamed 

 for that, since my 

 frt'akishness is an un- 

 avoiflable inheritance. 

 .Ml my an('t>stors were 

 freaks .-iikI 1 belong to 

 a celebrated family of 

 freaks, the aristoloch- 

 las. My reallv correct, 

 (lignifle(| nanh, i'V the 



