56 



The Florists^ Review 



Dkcbmbbr 23, 1920 



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\ Pacific Coast Department 



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Phoenix, Ariz.— In a 2-page list of sug- 

 fjested Christniiis ^ifts, imblished in the 

 largest daily newsjiaper in Phoenix, ap- 

 jicared a paragrajih ot' tlie Donofrio Flo- 

 ral Co., suggesting that one and all "Say 

 It with Flowers'' before and after the 

 holidays. Charlc? E. Morton is manager 

 of this establialinu-nt. 



Sacrajnento, Cal.— Upon the comple- 

 tion of the new greenhouses, at Forty- 

 sixth and M streets, the East Lawn 

 Nursery lield a formal opening, Decem- 

 ber 9, and advertised in the daily news- 

 papers, offering a gift of a potted fern 

 to all visitors who purchased a dollar's 

 worth of flowc-rp (^r plants on that day. 

 A. Cruikslianks is superintendent. 



Santa Barbara. Cal. — At the annual 

 meeting of tin- Santa Barbara County 

 Horticultural Society officers were 

 elected as follows: President, E. O. 

 Orpet; vice-president. P. Reidel; secre- 

 tary, A. R. Gould: financial secretary, 

 Charles Waugh: treasurer, Otto Neide- 

 muller, and directors, James Brown and 

 P. A. Vincent. The society has plans 

 for a flower show early in April. 



SANTA CRUZ, OAL. 



Owing to The increased demand for 

 Los Roblcs bulbs, the Los Robles Co. 

 has found it necessary to discontinue 

 the retail nuiscry and florists' business. 

 The company will devote itself exclu- 

 sively to the growing of bulbs for east- 

 ern ship>meni. This change made neces- 

 sary a slight alteration in the firm name. 

 It is now known as the Los Robles Co. 

 From now on the bulb growings will be 

 restricted to freesias, callas, Paper 

 Whites, miniature or Colvillei gladioli 

 and other bulbs for forcing purposes. 

 The growing crop is in excellent shape 

 and a banner harvest is expected this 

 coming season. 



LOS ANGELES, CAL. 



The Market. 



At the tiHit of writing the indications 

 are that tJie dry, open weather will 

 continue until Christmas, and if this is 

 the case, there will be a better and more 

 abundant supply of stock in this market 

 than ever befort. Poinsettias are large 

 and of fine shijiping quality, while all 

 kinds of outdoor flowers arc plentiful. 

 Baby zinnias and other tender stock 

 that has n»t been cut. owing to lack of 

 demand, look as tiright and as showy as 

 in August. Roses from indoors were 

 never in better supply and the growers 

 say their cut will last well over the 

 holiday>. 



The heather being shipped for Christ- 

 mas is. unfortunately, not so well de- 

 veloped as usual at this time of year, 

 and it is considered a pity to have to 

 ship tliis. as it gives the stock from this 

 market a bad name early in the season 

 that may check the sale later, when the 

 stock is at its best. Except for a few 

 parts of California, it is hard to get out- 

 door stock in time for long-distance 

 shipping for Christmas. Plants grown 

 under glass or frames are, of course, 

 more forward and help out in basket 



work or as specimens. Both wholesalers 

 and retailers are in good humor over 

 satisfactory business and, from present 

 appearances, the holiday trade will be 

 excellent. The stores carrying greens 

 and holly report heavy sales. 



Various Notes. 



Fred Howard and Roy F. Wilcox left 

 for San Francisco to attend a meeting 

 of an executive character in connection 

 with the California Association of Nurs- 

 erymen. 



F. H. Allen, of the Allen Water Gar- 

 den, has purchased two acres of land 

 near the foothills to increase his area 

 for lily ponds and other aquatics. Sev- 

 eral new ponds and also a greenhouse 

 for water plants are in prospect and Mr. 

 Allen still keejjs his Hollywood store 

 for retail sales. He has made wonderful 

 progress in the few years he has been 

 in business. 



Sufficient money has been subscribed 

 or promised to provide financial sup- 

 port for the new market, to be known 

 as the American Florists' Exchange of 



Los Angeles, while a most favorabi ' 

 option has been obtained on a suitabi 

 location. An enthusiastic meeting wa 

 held December 10, when the articles o 

 incorporation and suggested by-lav 

 were read by Tom Wright. In additio 

 to Mr. Wright, the following were pres 

 ent: Arthur Howard, C. Bates, M 

 Dennison, E. A. Rust, F. R. Hills, treas 

 urer; Walter Armacost, A. F. Borden 

 John Polder, J. Rolleri, John Bodger 

 Jr., F. H. Allen, Robert Mesick, H. R 

 Richards, Frank Warner and his son, 

 M. Warner, George J. Hall, G. Bridge 

 ford, Albert Goldenson, Gebhard Prechti 

 and H. Amling. Gus Swenson was not 

 able to stay for the meeting, but left a 

 check for his subscription. While manj 

 of the details are not yet available for 

 publication, the interest taken by many 

 ]irominent men in the trade is a guar- 

 antee of the safe launching of the idea 

 in a practical and successful manner. 



A trip to J. Dieterich's new place at 

 Wintersbury, recently, was full of in- 

 terest. Although to some extent in the 

 experimental stage as yet, there are 



Violets 

 Roses Carnations 



Stevia 



ALL OTHER CALIFORNIA FLOWERS 



SPERRY'S 



L. A. FLORAL CO. 



Th* Houae of Quality and Smrvicm 

 236 EAST FOURTH ST., LOS ANGELES, CALIF. 



Write for Special Prices 



Famous Soudieni California 



VIOLETS 



For Long Distance Shipping 



AND EVERYTHING IN CUT FLOWERS AND SUPPLIES 



S. MURATA & CO. 



Oldest and Most Experienced Shippers in Southern California 



380-386 S. Los Angeles St., LOS ANGELES, CAL. 



WE NEVER MISS 



