124 



The Florists^ Review 



Decbmbeu 23, 1920 



TORONTO, ONT. 



Club Meeting. 



The regular meeting of the Toronto 

 Retail Florists' Club was held December 

 13, with President S. A. McFadden in 

 the chair. There was a large attend- 

 ance and there were several good discus- 

 sions. All the members were enthusias- 

 tic over the outlook for the Christmas 

 trade. 



The publicity committee chairman, 

 Geo. M. Geraghty, reported as to the 

 work of the committee in Christmas ad- 

 vertising. Both growers and retailers 

 had supported the advertising fund lib- 

 erally, with the result that effective ad- 

 vertising was made possible. It was de- 

 cided to use the Sunday papers and 

 some of the daily papers. 



The advertising committee also re- 

 ported on the "Say It with Flowers" 

 signboards. It was decided that the 

 growers located at the entrances to the 

 city should have the first chance to pur- 

 chase the signs and several have been 

 sold. Several of the members wanted 

 signs, but will have to take second 

 chance. 



It was decided to unite with the Gar- 

 deners' and Florists' Association in 

 staging a flower show next year. The 

 president will appoint the committee. 



S. A. Frost is scheduled to read a 

 paper at the January meeting. The con- 

 veners of the social and entertainment 

 committees were instructed to make ar- 

 rangements for the annual dance in 

 January. The date will be announced 

 later. 



Carl Grobba was congratulated on the 

 splendid show which he staged for the 

 benefit of the trade at his greenhouses. 



Steps will be taken to stop Sunday 

 selling. Power has been given author- 

 ities to secure evidence and see that 

 offenders are punished. 



In February a St. Valentine's social 

 will be held. 



Various Notes. 



F. R. Pierson. of Tarrytown, N. Y., 

 was a recent visitor. 



Business is piling up for Christmas. 

 Memorial wreaths are selling particu- 

 larly well this year. J. J. H. 



Texarkana, Tex. — Mrs. E. Garrett 

 has opened a flower store at 1624 West 

 Seventh street and is enjoying a good 

 trade. 



ySie. tJn*ecttcuie lAat 



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