42 



The Florists^ Review 



Dkcembkr oO, 1920 



than 200 per cent on such beautiful 

 stock would bo below the dignity of tho 

 average retailer. So there is not much 

 to complain of after all, and reports in- 

 dicate that all the stock available was 

 disposed of during the holiday season. 



W. G. P. 



PHILADELPHIA. 



The Market. 



The weather for the week ending with 

 Christmas day was perfect— clear and 

 cold. There was more sunshine than 

 for many weeks before. 



CJiristmas business both in cut flowers 

 and in plants was extremely satisfac- 

 tory, with here and there an occasional 

 florist contrary-minded. Wliile it is too 

 early to tell positively, the impression 

 prevails that tho volume of business was 

 larger than that of last year, which is 

 extraordinary under the circumstances. 

 By that is meant that other businesses 

 are dull. 



Roses formed a large part of the stock 

 in cut flowers. The fancy grades of 

 roses, those bringing over 50 cents each, 

 were a little in excess of tlie demand as 

 tlie holiday approaclied. Price conces- 

 sions sold most of this stock, but when 

 the quantity sold at listed prices is con- 

 sidered, those reduced were few in num- 

 ber. Premier was the principal rose. 

 It ranged from 7o cents down and 

 was exceedingly fine. Columbia came 

 next, tlicn Russell. Columbia averaged 

 much lower in price than it did last year 

 and than Premier did this year. Russell 

 showed strongly in the medium grades. 

 Pilgrim was a good seller. Ojihelia was 

 fine and much short of the demand. 

 Beauties brought $1.50; many more 

 could have been used. Iladley reached 

 $1 for the fancies and. was quite scarce. 

 Tlicre was some good medium Maryland 

 and fine Double White Killarney. Kil- 

 larney was unimportant. 



Tlie carnation supply was mediocre. 

 The quality in the main was good. Lad- 

 die led at $25 per hundred; in the same 

 class were a few red. Mrs. Ward and 

 Pink Delight brought $'20 for the best. 

 All the good ordinary carnations 

 brought $12 to $!'>, with white trailing 

 in the rear. 



Cattleyas sold surprisingly well at all 

 the way from $1 to $2 each. The former 

 wore Percivaliana, tlie latter Triana>. 

 There were some vandas and oncidiums, 

 but tho Imyers did not consider the 

 fancy cyprijicdiums good value. All the 

 miscellaneous flowers sold well accord- 

 ing to tlieir several degrees of excel- 

 lence except Narcissus Pa])er White, 

 which was enormously overdone, and 

 Stevia scrrata. Asparagus was also in 

 oversupply. 



The feature of the plant market was 

 the demand for cyclamens, which met 

 with strong support, and for oranges 

 and poinsettias, which were short. 

 Really good jilnnts were extremely 

 scarce. There were a good many poor 

 ones. 



Taken all in all, tho business for 

 Christmas was most satisfaotciry in the 

 quality of the stock offered. The tim- 

 ing was better, far better, than usual, 

 and there was much less holding, the 

 greatest of all holiday evils. 



The Outlook. 



It so chanced that there were a few 

 spare moments in the busy oflice of the 

 Third floor of the Bulletin building, 

 where so many florists find their way, 



During the month of January 



We look forward to an ample supply of 

 CUT FLOWERS 



AND WE OFFER 



BEAUTIES 



of a very fine quality, A good supply every day and 

 on short notice we can furnish almost any quantity. 



IN PINK ROSES 



Russell, Premier and Columbia lead all other vari- 

 eties for supply and Quality. The stock we offer you 

 grades much higher than the average stock that is being 

 offered elsewhere and our prices are not any higher. 



We also call your attention to three items, 

 in which we specialize: 



White Lilac — A fresh supply every day. This is the 

 only dependable supply in this market. 



Gardenias — You can always call on us for Gardenias 

 for immediate delivery. Can we interest you in 

 regular shipments? 



Orchids — Carefully selected flowers of a good size and 

 color. On short notice we can furnish almost any 

 quantity. 



What is in season you will always find here. 

 Your inquiries will have our immediate attention. 



THE LEO NIESSEN CO. 



Wholesale Florists 



1201.3.S Race St. 



PHILADELPHIA 



Branches: 



BALTIMORE 

 WASHINGTON 



BERGER BROTHERS 



HIGH GRADE CARNATIONS AND ROSES 



Trumpet Ma|or Daffodils 

 EASTER LILIES all the year around 



1609 Sansom Street PHILADELPHIA 



Everything in Cut Flowers 



and Greens 



We can fill your orders for fine stock 

 THE PHILADELPHIA WHOLESALE FLORISTS' EXCHANGE 



Our Motto, "The Golden Rule" 



1615 Ranstead Street, PHILADELPHIA 



