68 



The Florists^ Review 



Dkceubeb 30, 1020 



The florists whose carda avpeu* on the paces earryfnK this head* are prepared to 011 orders 

 ..__ tconk other florists for local dellTcrr on the nsoal basis. 



OSHKOSH, WIS. 



THE MILES COMPANY 



GROWERS 

 Established 60 years. Member F. T. D. 



RACINE, WIS. 



THE 



610-612 FLOWER Member 



Wisconsin orrnD F T D 



Street SHOP r.i.u. 



the florists I will s.ay that they have 

 not only done this, but have surpassed 

 it. One of the principal methods of ac- 

 complishing this is by made-up baskets 

 of plants. From the arrangement of 

 these anyone can soon see whether one 

 is a florist or not. Tliis is where com- 

 bination counts, both as to the artistic 

 qualities of the basket and' its lasting 

 qualities. Here is where the greatest 

 precaution should be used in selecting 

 your plants. If this is well done, your 

 i)asket will give much more satisfaction 

 lo the purchaser than the plant that 

 has perhaps been forced in order to get 

 it in on time. There is much more art 

 in arranging a good ])lant basket than 

 there is in one of cut flowers. In these 

 days of metal linings for baskets it is 

 only necessary to arrange your cut 

 flowers loosely, the combination, of 

 course, considered, and you have an 

 artistic basket. Yet a man will often 

 stand before a bench of the finest plants, 

 and the baskets he will turn out are 

 ])Oor, to say the least. Let your baskets 

 i)e a good combination of foliage and 

 blooming plants, arrange these with an 

 eye to their lasting qualities, and after 

 tiic bloom is gone your basket will still 

 continue to give satisfaction. 



Originality a Great Asset. 



In these days of keen competition the 

 florist who does not use his brains is 

 doomed. Eacli florist can rest assured 

 he has a competitor some jilace near 

 him who is lying awake at niglit using 

 his. It is only a matter of time until 

 the pul)lic will become aware of it, and 

 so will the florist, no matter how well 

 he is established, if he is in iUo habit 

 of following the line of least resistance. 

 The point I wish to emphasize is, don't 

 be afraid to try out new ideas. Try 

 to have something unique. Try your 

 ideas out gradually, and it will not be 

 long before you will see if they take. 

 This is a splendid time to make notes on 

 where you fell sliort at Christmas. Be 

 honest with yourself; then jilace these 

 notes in a conspicuous place for future 

 reference. Remember, Easter is .iust 

 ahead, and experience is the safest and 

 best teacher if you will be guided by 

 it. " Tate. " 



AMERICAN ROSE SOCIETY. 



Executive Committee Meeting. 



A meeting of the executive committee 

 of the American Rose Society was held 



"SufMi^^^ 



Members 



of the 



F. T. D. 



Members 



of the 



F. T. D. 



GUDE BROS.CO. 



FLORISTS 

 i2i4FST.N.W. 



Send Orders for 



WASHINGTON, 

 D.C 



and vicinity to 



EVERYTHING 

 FIRST-CLASS 



Member F. T. D. 



14th and H. Streets 



WASHINGTON, D. C. 



Louise Flower Shop 



Connecticut Ave. at N St.. N. W. 



Miss Louise W. Daughorty, . • Proprietress 



Phoncs-Franklln .S579, 3»J1. 38*2, 



Member Florists' Teleirraph t>e)tvery. 



La Crosse, Wis. 



La Crosse Floral Co. 



Oldest F. T. D. Member 

 We arrow all our flowers Guaranteed service 



KENOSHA, WIS. 



L. Turner & Sons, 352 Park Ave. 



Members Florists' Telegraph Delivery 



ORDERS IN OR AROUND 



Washington, D. C. 



MEMBER F. T. D. 



GEO. C. SHAFFER 



900 Fourteenth Street 



La Crosse, Wis. 



Send yoMi order for flowers for delivery in 

 this city and vicinity to 



SALZER'S FLORAL GARDENS 



QUALITY AND SERVICE ASSURED 



Racine and Kenosha 



Operating large Oreenhonse 

 In both these Wisconsin cities 



P. N. Obertin 



