The Florists^ Review 



DncEMBBB 30, 1920 



f 



I 



J. A. AXELL 



Wholesale Commission Florist 



^^^— 463 Bush Street ^^^m 



San Francisco, Cal. 



ZINNIA 



Fraser's DahlU-Flowered 

 Zinnia 



Has all the Dahlia colorinirs, incladiriK 

 Bhades unknown to Zinnias heretofore. 

 The exact size of the famoui show 

 dahlia, bloasoma beina; f rooi 6 to 8 inches 

 in diameter. 



Trade packet. $ 1 .00 



ASPARAGUS 



A8pararua8|>reiirerl"( Absolutely 1921 crop, 

 now in the picking). Plump seed, niaranteea 

 to grow. Hand picked. 100 seeds, 91.00. 



Asparaarus Lonslfollus. Wehave completely 

 tested this and And that commercially It is eoins 

 to be a winner. Shoots very sturdy, from 2 to 3 

 feet in hei((ht. 'Wonderful for fresco decoration 

 and charmmg in bouquets. 50 seeds, $1.00. 



ASTERS 



R. G. FRASER & SON, '^g^Ig'&^eA'"' Pasadena, California 



ASTERS— (American Beauty). This is one Aster 

 that can be srown both in early sprinK and in late fall. 

 It is, therefore, the peer of Asters for the florist. 

 Offered in old rose, September pink, purple, lavender 

 and mixed. Trade packet, 50c. 



ASTERS— (Fraser's California Crero). Very fluffy 

 and borne on unusually strong stem. You have always 

 had visions of such an aster. We are offerinar it in rose, 

 pink, white, blue, lavender and mixed. Trade 

 packet, 50c. 



and a glance at the lower floor, where 

 sold orders were arranged for several 

 days before Christmas, showed that an 

 enormous business had already been 

 done. Baskets, pots and all kinds of 

 decorative material were being made up 

 and rapidly disposed of. Taken all in 

 all, the holiday season there must have 

 been a remarkably good one. 



Albert Goldenson had a store filled 

 to repletion with pots, baskets and other 

 decorative material, good cyclamens be- 

 ing specially prominent. 



Tassano & Son were busy all through 

 the week before Christmas, and several 

 days before the big event Tony said he 

 had had to stop taking orders. 



Westrem Garland Florists made a fine 

 bid for their first Christmas business 

 with a well filled and most attractive 

 store. 



An unusually good shipping season is 

 the report from S. Murata & Co. 



Some extra fine poinsottias were no- 

 ticed among the holiday offerings of 

 O. C. Saake at his West Fourth street 

 store. H. B. R. 



SAN FBANCISCO, CAL. 



The Market. 



All over central California the rain- 

 fall recently has been considerably 

 more than normal. In addition to the 

 rain it has been unusually cold, and 

 gray days replaced for a time the pro- 

 verbial sunny California. The result 

 has been a scarcity of outdoor stock. 

 Frequently in this section of California 

 the weather does not really break until 

 after Christmas and the late mums and 

 other outdoor stock are on hand for the 

 holiday season. 



The market for Christmas was cleaned 

 up early, with many would-be pur- 

 chasers without flowers. Roses, in spite 

 of their high prices, sold swiftly and 

 carnations were quickly seized by eager 

 buyers. Particularly were red carna- 

 tions in demand, both in the local stores 

 and for shipments. 



Violets were fairly plentiful, but the 

 demand absorbed them all. Freesias 

 and narcissi were of goo3 quality. Poin- 

 settias, especially in pots, were plenti- 

 ful and of good quality. The cut poin- 



Some Specials 



POINSETTIAS, VIOLETS, 

 SPENCER SWEET PEAS. 



RED RUSCUS FOR BASKET WORK. 



Potted Cyclamens, Wreaths and 

 Greens of all kinds. 



California Floral Company 



V^tolmsah DmtJmn in Cat Floufn 



217 Winston St. LOS ANGELES, CAL. 



THE BEST IN THE WEST 



Asparagus Sprengeri Sprays 



$1.25 per 100 



HARRY BAILEY, R. F. D. No. 6 

 Los Angeles, C«L 



settias from the south did not compare 

 in color with the local greenhouse- 

 grown blooms. There was an unusually 

 abundant supply of English holly, with 

 large berries. The California Christmas 

 berries were also excellent, as a result 

 of the rain and cold. Pepper berries 

 were shown considerably and the prod- 

 ucts of the evergreen California woods 

 were in evidence, especially redwood 

 boughs with cones and buds. Potted 

 plants were abundant, particularly the 

 dwarf azaleas, begonias, primulas and 

 poinsettias. Begonias were plentiful, 

 although some of the florists reported a 

 scarcity. There were some Jerusalem 

 cherries in the market. Shipping busi- 

 ness was good. 



Various Notes. 

 Every florist in San Francisco put his 



Current Price List 



CUT FLOWERS 



EFyEOTIVK JANUARY 2, 1921. 

 Sabject to chanfre wltbout notice. 



ROSKS Short Hedlum Lontr Special 



Hooaier Beaotr .t0.12 $0.20 to.30 «0.4S 



Colaatbia 12 M .m M 



Ophelia. 12 .20 :M> .40 



Dr. Smith 12 .20 .xa .40 



Shawyer 10 .18 .V> Jssi 



Waaatch 10 .18 .25 .36 



Red Shawrer 10 .18 .25 .33 



White Shawyer... .in .18 .25 .85 



White Killarney. .10 .18 .25 .36 



CARNATIONS 



Best $0.10 



Shorts and Splits 06 



8TKVIA $0.75 per buncii 



SPRENGERI and PLUM OSUS, .75 per buocti 



HARDY FERNS 25 per buncb 



No charge for packlncr. Boxes at cost. 



Miller Floral Co. ITT an 



FARIMINGTON, V 1 nil 



Mentlop The R»Tlew when yon wrlt». 



best foot forward in holiday decoration 

 work. The stores were ablaze with 



