30 



The Florists^iReview 



March 3. 1021 



"The Allied J-'Idiists' Assuciat imi li;is 

 r('('('i\ cil iiKirc rt'iulin^' iiiMttcr write ii]is 

 in the jiapers (liniii<,' llie ]);ist year than 

 ariy other industry in Chicago. Would 

 tlie flower business rociixo this ]iuli 

 licity if its liranelie.s were nut or<;an 

 ized? The chances are the only ]uil) 

 licity you w(iuld have received would 

 liave Iteeii that jiut out l)y Anna ,Iar\is 

 last Mothers' day, wliicli was very detri- 

 niental, anil the ]ia|iers would have 

 jirinted twice as much of tliat if the 

 Allieil Florists' Association had not 

 stoiii)ed it. All the uewsjiaper write- 

 U[)S that we hrive received have been se- 

 cured directly or indirectly throuiih the 

 Allied Florists' Assoi'iat ion. I'.lla (Irant 

 Wilson, whoso wonderful articles on 

 llowers !ia\e been appearing' steadily in 

 the ])a]iers, is employed on a yearly 

 contract by the Allie<l IMorists' Asso- 

 ciation. Her arti<des ha\e a value that 

 cannot be estitii;ited, for they treat of 

 the care of flowers and the use of tlow 

 ors in the home and everywhere. It's 

 educati(di, j)uro and simple, an<l the 

 kind that {^ets' under t,he skin of the 

 jiublic in a way that would be i!n]ioN 

 sible throut,'h j)aid lu-wspaper ad\er 

 tisinj;. 



"Another example of jjood free pub- 

 licity was last Memorial ilay, when the 

 Allied Florists' Association., 'joined 

 hands with the Tribune Memorial day 

 f\ind for decorating the {jravi's of scd 

 diers in France. This activity centered 

 interest in Memorial day for a wlude 

 month pre\ iously and aroused sentiment 

 as ne\er before, just the thinj^ we 

 wanted. Our bij; news))a]ier ads a few 

 days before Memori;il day did tlic rest, 

 cashed .in on thi' sentiment. 



"Say It with Flowers" Week. 



" 'Say It with I'lowers' week ^ave us 

 the record in free |)ublicity. In the 

 olTice of tlie association we ha\e sixty- 

 live distinct newspaper clipjiiuKS, from 

 this week alone. The total .space, if 

 fit.nired on an advertising; basis, would 

 have cost apjiroximately $l.T,n<iO. The 

 {;i\infr of flowers to hospitals, soldierH 

 and sailors ;ind ci>opi'ration with the 

 Hed Cross and other or}:ani/.ations gave 

 us further publicity which is imjxissi 

 ble to estimate. Moving pictures were 

 taken during 'Hay It with Flowers' 

 week liy I'athc and the International 

 Film Service, which were shown not 

 only in the city, but all over the United 

 S>j4es. 



"yiu^ jiublicity cami>.Mign of the 

 'iVJlii'd Florists' Association and its 

 otJTir activities has benefited the flower 

 buiAiess in a decided degree. P^very- 

 boi(l\>'in Chicago a]>preciates the slogan, 

 'Sav It with Flowers.' now. Vou have 

 staiiipeil it on the minds of tin,' majority 

 of the whole city's population. 



"The success of the Allied Flori.sts' 

 Association cani[>aign has not been just 

 fjiir; it has been phenomenal. Do you 

 realize that during the last few months 

 practic.-illv every line of business has 

 fallen off ten to fifty per cent, yet the 

 flower business has kept up to normal 

 and then somef Do you know that dur- 

 ing the month of .laiiuary, according 

 to the records of Dr. Robertson, of the 

 city health department, there were 

 fifty-eight per cent fewer deaths in Chi- 

 cago compared with a year ago, which 

 means less funeral work, and in spite of 

 the fact that flowers arc lower in ]mcG 

 than last vear. the flower business still 

 keeps uj) to normal and with many runs 

 'way ahead of last year." 



ST. PAUL AND MINNEAPOLIS. 



Spring Activities. 



('ontiuned warm days are causing 

 ]ieo]ile to think of gardening. Xorth- 

 rup. King .!c ('o. have ])ut their package 

 seed boxi's in the department and 

 grocery stores and rejiort good returns 

 already. l'"lorists have much of their 

 early seed sown and are taking cuttings 

 of d.ahli.as, roses, carnations and chrys- 

 anthemums for stock and bedding 

 jilaiits. Caan.as have gone into sand or 

 sawdust on the benches. Space is being 

 cleared so that stock may lie spread on 

 the benches more. S.'iles were fair for 

 Washington's birthday, but not so good 

 as a year ago. All are busy with Easter 

 stock and some fine roses, lilies and 

 hydrangeas are in prospect. 



Brand on Peonies. 



A. M. Br.-ind and J. E. Stryker a.l- 

 dressed nearly 10(1 members of the Kam- 

 sey County Men's tiarden Club, Feb- 

 ruary Li4, at its monthly banquet, held 

 at th<^ Kiiilroad building restaurant, St. 

 Paul. Mr. Hrand beg.-m the growing of 

 ]ie<pny seedlings about twenty years ago, 

 altluiugh his father, the late O. F. 

 Hranii, began this work nearly fifty 

 years ago. .and at one time had over 

 1,000 varieties of the best jieonies 

 grown, Mr. Brand sai<l that his firm had 

 grown between 800,000 and 1,000,000 

 seedlings to get the fifty or so really 

 good varieties which it has put on the 

 market. Th(; Brand jieonies have been 

 prize- winners at all the recent shows 



and Mr. Brand has probably brought 

 out more good new varieties than any 

 other one man. Mr. Br.and gave a short 

 history of peonies, naming m:iny of the 

 best introductions of American and 

 foreign growers. The club voted Mr. 

 BrrMid ;i life membership. 



The State Horticultural Society at ita 

 •l.'ist meeting recognized Mr. Brand's 

 work by voting him a life membership, 

 also. The Ramsey County Garden Club 

 will have its open meeting at the Audi- 

 torium earlv in Ajiril. This meeting is 

 usually attended by from 3 000 to 6,000 

 jieople and gives a great impetus to gar- 

 dening and flower growing. 



Various Notes. 



C. D. Kinsman, of Austin, Minn., is 

 grafting a nice lot of roses for next 

 season. 



Hans Rosacker has been busy getting 

 up bedding stctck and making rose cut- 

 tings. 



Superintendent and Mrs. Wirth vis- 

 ited Council Bluffs, la., Omaha, Neb., 

 and Denver, Colo., February 21 and 24. 

 .Mr. Wirth was scheduled to give talks 

 tlxTe on {)ark matters. 



Bulbs are ()lentiful, but are selling at 

 jirices that do not pay the actual cost 

 of growing. The best have been selling 

 at .1^1 an<l .$5 ]>er hundred wholesale. The 

 Merriam Park Floral Co. and Hcdm & 

 Olson have some fine roses and hy- 

 drangeas coming on for Easter. The 

 Merriam Park Floral Co. has a fine lot 

 of bulbous stock and forget nienots to 

 cut. C. 





Molinc, 111. E. .M. S^1eplleuson entered 

 tlie trade as a grower of plants and cut 

 llowiTs. His .specialty is asters. 



Lansing, Mich. — L. W. Hoisington \ 

 Son IS the name of a ni'w firm in this 

 city. They are growers of gladioli. 



Ni'es, Mich.- .M. S. Peters has re- 

 cently comideled a greenhouse, which 

 he intends to stock with bedding plants. 



Kalamazoo, Mich. — C. I). E.angerveld 

 i ."-'on rrciutly purchased land near 

 K.al.ama/oo. on which they will grow 

 gladioli .'nul dahlias. 



Eldorado, 111.— Mrs. S. T. Beadle and 

 Mrs. E. H. Jones are contemjilating go- 

 ing into the florists' business under the 

 name of Beagle & .lones. This is a city 

 of 7,000 {lopulation without a florist. 



Springfield, Mo. — John Midiley and 

 Ceorge H. .\Iobley, owners of the Mob- 

 ley Truck Farm, j)l;in to start in the 

 florists' business. Uji to this time the 

 main products of the firm have been 

 vegetables. 



Royersford, Pa.~Mrs. Mary Ileinlv. 

 who^e son was formerly in the retail 

 florists' business, but who tliscont inued 

 his liusiness recently, has started in the 

 growing business in a small way and ex- 

 pects to brancli out as her business in- 

 creases. 



South Oraufee, i\. J. — ■.. i.. o,i>age 

 has ojiened his new store, at 22 South 

 Orange avenue. 



■ Bellevue. la. — Ch.arles Hyile is about 

 to open a florists' store iiere. He was 

 formerly employed by Macaw Bros., 

 Norwood, Pa. 



Wetumpka, Ala. — E. O. Edwards is 

 making prep.ai ;itiou8 to enter the flo- 

 rists' business here. He is jiroprietor 

 of a confectionery store. 



Quincy, 111.- II. A. Biuenjes is a proa- 

 fiective member of the tr.ade. He has 

 been a grower of asti-rs and cann.is for 

 years and expects to exteiul his busi- 

 ness by purchasing a retail establisii- 

 ment. 



Bryan. Tex.— The Bryan Nursery & 

 Floral Co. is a recent addition to the 

 trade. The greenhouses are now under 

 constniclion. The pro|iriet<us of this 

 firm -ire Forrest Jones and Coulter 

 Smith. 



West P'ans, Mo. — The Cottage 

 Oreenhciuses have reeently completeil a 

 house, ir)x.")0 feet. The original inten- 

 tion of this firm was to grow pansies, 

 bu*. because of the demand for other 

 flowers, it has been decided to ,ndd other 

 sections and go into the business in a 

 larger way. 



