34 



The Florists^ Review 



March 3, 1921 



observed, "the experience gained dur- 

 ing the several years while in the 

 mayor's chair convinces me that the 

 newer the material, usually, the better 

 the results." W. M. 



NEWARK, N. J. 



The Market. 



There was an a1)un(lance of flowers in 

 the market last week and a wide choice 

 of varieties. Prices were lower On a 

 number of varieties than they have 

 been. Violets, mignonette, carnations, 

 sweet ])eas, roses, tulips, hyacinths, daf- 

 fodils, jonquils and many other blooms 

 greet the prospective j)urehasers. The 

 (piality of stock now coming into the 

 market is excellent. It looks as if there 

 would be a large Easter trade. 



Various Notes. 



Henry Horneckcr, Central avenue and 

 Grove street, East Orange, near the 

 Newark line, will shortly tear down the 

 sliow house connected with his green- 

 houses, a short distance from liis store, 

 and will erect a new show house. The 

 present building was erected more than 

 fifty years ago. 



F. A. Kuehn, C21 Central avenue, "was 

 surprised by the volume of his St. Val- 

 entine 's day trade. All his fancy spe- 

 cials were sold out and there was a large 

 sale of cut flowers. It was the best St. 

 Valentine's day for several years, he 

 reported. 



A. C. Eegerow, 940 Broad street, liad 

 a special window display for Wasliing- 

 ton's birthday anniversary. In the cen- 

 ter of the window was a bust of Wash- 

 ington, around which was draped an 

 American flag. Plants and flowers were 

 massed back of this. R. B. M. 



CINCINNATI, O. 



Tlie Market. 



There was not much change in condi- 

 tions at this market during the last 

 week, save that roses are not so plenti- 

 ful as they were. They are now clean- 

 ing up from day to day, especially the 

 short grades. 



Bulbous stock continues to come and 

 is moving only fairly well. Hyacinths 

 and freesias seem to be more abundant 

 tlian some of the other bulbous stock 

 and, therefore, bring less money. Other 

 bulbous flowers, such as tulips and daffo- 

 dils, clean up as fast as they arrive. 



Sweet jieas are now arriving in larger 

 quantities and are going well. The 

 most conmu)U varieties are Blanche 

 Ferry, Margaret Atlee and Yarrawa. 



Liiies. both calla and Easter, are to 

 be had at a reasonable figure now, owing 

 to the fact that they are arriving in 

 greater aluindance than any other time 

 this season. 



Carnations, as usual, are holding their 

 own; that is, the good ones. Miscel- 

 laneous stock, including calendulas, 

 primulas, forget-me-nots and snap- 

 dragons, are well in demand and also in 

 abumlance. Green goods move well. 



Various Notes. 



Julius T'aer deserves special mention 

 on his window disjilays lately. lie rc- 

 jiorts a good week on funeral work. 



P. J. Olinger has been cutting some 

 exce]Ftionaliy fine sweet ]ieas, some of 

 the best that have been seen around this 

 market for some time. 



II. AV. Shejipard reports a record 



week in corsages and plant sales, the 

 latter being better than any time since 

 Christmas. 



The Cincinnati Cut Flower Exchange 

 has been receiving some choice freesias 

 from Charles Windram, of C(dd Springs, 

 Ky., and some fancy peas from Frank 

 Schumann, of Delhi, O. 



F-red Gear reports business on upper 

 Vine street not so good as last 'week, 

 but still enough to keep going. The 

 monthly -bowling party between the 

 wholesalers and retailers was held at 

 Good's alleys, on Price Hill, February 

 24, with the score about even. Those 

 participating were, wholesalers: Ed- 

 ward Bossmeyer, Edward Buschle, Lee 

 Kessen, Charles Phipps, Ray Murphy, 

 Lee Witter, George Scheperling, Frank 

 Friedman, Edward Cavannaugh and 

 Charles Murphy. The retailers were 



John M. Good. 



George Durban, Sr., and George Durban, 

 Jr., Richard Phipps, Michael Hanks, 

 Joseph Durban, Raymond Lindsay, Ed- 

 ward linesman, Arthur Becker and 

 James Zimmer. 



Miss Cunningham, bookkeeper at H. 

 W. Slieiqiard 's. had the misfortune of 

 losing her mother by death last week, 

 following a short illness. Further de- 

 tails of Mrs. Cunningham's death ap- 

 pear in the obituary column of this 

 issue. 



The William Murphy Co. has been re- 

 cci\ing some excellent mignonette from 

 Louis Murjihy, of Price Hill, and also 

 some excejitional roses from Anders 

 ]{asnuissen. of New Albany, Ind. 



(ins Adrian has been sending some 

 good bulbous stock to this market. 



Visitors to this city recently were R. 

 E. Blackshaw, of the Ove Gnatt Co., 

 Lapnrte, Ind.; Morris H. Levine, of the 

 M. H. Levine Co., New York, and Wal- 

 ter J. Gray, Jr., of Hamilton, O. 



T. Ben George, of Walnut Hills, has 

 been doing a brisk business in funeral 

 work during the last week. G. H. K. 



OBITUARY 



Orland P. Bassett. 



Orland P. Bassett, a pioneer rose 

 grower and one of the first florists yCo 

 manage greenhouses successfully aa a 

 large scale, died February 27, at\^his 

 home in Pasadena, Cal., following a 

 long illness. Mr. Bassett was 86 years 

 of age and had lived in California since 

 1907, when he retired from the firm of 

 Bassett & Washburn, Chicago, yielding 

 the management of the concern to 

 Charles L. Washburn, his son-in-law, 

 with whom he had been engaged in busi- 

 ness since 1893 and who in 1907 became 

 the sole owner. His son, E. B. Wash- 

 burn, also a resident of Pasadena, now 

 is associated with him. 



Born in a small town in western 

 Pennsylvania in 1835, when but a boy 

 Mr. Bassett went to work for a printer. 

 It was not long before he started a 

 newspaper in Sycamore, 111., but in the 

 early eighties he moved to Chicago, 

 where he started the Pictorial Printing 

 Co., manufacturing druggists' labels. 

 Mr. Bassett retained the presidency of 

 this company, now located at Aurora, 

 111., until 1916, when he sold his interest 

 for about $150,000. 



It was March 1, 1887, when Mr. Bas- 

 sett entered the greenhouse business at 

 Hinsdale, 111., where he had purchased 

 a residence and twenty acres of ground. 

 It was here he built his first greenhouse. 

 The following year he added four; in 

 fact, year after year he added to the 

 range until, at the time of his retire- 

 ment, he was regarded as one of the 

 most prominent growers in the west. 

 At the start of the business Andrew 

 Benson, now superintendent of the Bas- 

 sett & Washburn establishment, was 

 employed as florist by Mr. Bassett, for 

 whom he previously had worked in other 

 capacities. 



Mr. Bassett was always aggressive. 

 His aggressiveness, in fact, won him the 

 name of being the pioneer rose grower 

 of the west. In 1888 he introduced the 

 American Beauty in the west and met 

 with marked success. To his y^ioneer- 

 ing is credited the fame of Chicago as 

 for many years the world's great Amer- 

 ican Beauty market. But American 

 Beauties were not the only flowers the 

 pioneer grew. Soon he began the culti- 

 vation of many other roses, always look- 

 ing for varieties that would ship welL 

 And lie always found something note- 

 worthy, for Mr. Bassett was a remark- 

 ably successful rose grower. It was 

 not long before he gained recognition 

 throughout the trade and his establish- 

 ment was visited by aspiring florists 

 from all over the country. 



Mr. Bassett always plunged into his 

 enterprises. When he took to growing 

 carnations, he planted Garfield in a 

 whole house, and back in the nineties 

 that venture involved a lot of risk, but 

 he was successful and won for him- 

 self the name of being one of the lead- 

 ers in the trade, not only in growing 

 flowers, but in marketing"^ them. If he 

 grew a product ho could not market he 

 alw.nys discarded it immediately. 



With his retirement from business in 

 1907, Mr. Bassett left the trade en- 

 tirely, practifing-horticulture only on a 

 small scale on his property in Califor- 

 nia. Automobiles were his hobby and 



