60 



The Florists^ Review 



M.Mtcll 3, 1921 



firm lias l)epn hauling fruit trees and 

 shrubs from its nurseries for some time. 

 Hugo R. Neff, of the Muehlebach 

 Flower Shop, had a decoration at Lib- 

 erty, Mc, Thursday, February 24. Koses 

 and spring flowers were used. 



So much sunshine has brouglit out an 

 abundance of sweet peas. The T. J. 

 Noll Floral Co. had some choice stock 

 for several days. 



H. L. Ileakin, of the Sunset Hill Gar- 

 dens, who has been ill at Philadelphia 

 for the last four months, has recovered. 

 He was expected home March 1. 



The Florists' Club met Thursday, 

 March 3, in the office of the Pinehurst 

 Floral Co. Sid Hare, landscape gar- 

 dener, gave an illustrated talk on 

 "Somebody's Back Yard." The pub- 

 licity committoe made its report. 



Roy Murray, of Olathe, Kan.; Mrs. 

 Martin I^, Howard, of the Gladiolus 

 Gardens, Republic, Mo.; Tucker Smith, 

 Harry Blake and P. A. Manson, of Pleas- 

 ant Hill, Mo., were visitors recently. 



Charles Peterson died, February 13, 

 at the home of his sister, Mrs. T. J. 

 Canes, 31 40 Gilliam road. Mr. Peterson 

 was in the wholesale hair business, at 

 St. Louis. He had been ill a month 

 before coming to Kansas City. 



Although business is a little slow, 

 Joseph Austin is well satisfied. He says 

 florists should not expect too much 

 through this period of readjustment and 

 should consider themselves lucky that 

 business has held up so well. 



Miss Hayden, of Samuel Murray, says 

 the best thing the wholesale florists 

 ever did was to keep prices down in- 

 stead of advancing them for St. Valen- 

 tine's day. 



The Finehurst Floral Co. reports busi 

 ness ahead of last year's. 



The William L. Rock Flower Co. ad- 

 vertised a sale of Sunshine boxes at $2 

 and carnations at $1 a dozen for Satur- 

 day, February 26. This was to move 

 their large crop of spring flowers <Tnd to 

 encourage flower buying. "The last 

 two or three years have showered pros- 

 perity on the florists and it is hard t» 

 eome down to the normal level again," 

 said M. E. Carter, manager. "Florists 

 must now be satisfied with a smaller 

 margin of profit. From now on it will 

 take merchandising to sell flowers. The 

 high prices prevailing through the flu 

 period, when stock was in such demand, 

 have reacted on the florists to a degree 

 where many customers have cut flowers 

 off their list as luxuries. Te head off 

 this stampede and encourage new cus- 

 tomers must no^ be the effort of the 

 dealers. There was a time when I could 

 call the name of every customer who 



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