104 



The Florists^ Review 



Mabch 8, 1921 



I Pacific Coast Department I 



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PASADENA, CAL. 



I'miI of tlic force of tlio Pioneer Nurs- 

 ery was busy j^riiftiiifj wisteria last 

 week. They are graft iiij; the hing pur- 

 |ile variety to their own seedling roots. 

 'Die Hodger Nursery was busy with 

 tlie fruit Iree trade last week. Mr. 

 Uodger usel smudge pots in his lath 

 house and says they were successful dur- 

 ing the eold nights. When the tempera- 

 ture outside was 20 degrees ho raised 

 the temperature inside tlie lath to 40 

 degrees. 



The Orchid last week had a large 

 decoration at Altadena, Cal., the house 

 being decorated with southern smilax, 

 sent from Alabama for the occasion, 

 peacdi blossoms and sweet jieas. The 

 table ilecorations were orcliids, lilies of 

 the \;illey and sweet jieas. .Mr. Jaeger 

 s;iys his firm has had an unusually busy 

 time lately. 



Whitford's, Florists, rei)ort a large 

 St. \'alentine 's daj' business. They also 

 report the lirst wedding decoration in 

 the new Ambassador hotel, Los Angeles. 

 The Whitfords are wcdl pleased with 

 their new location and are building up 

 a good business. Mr. Whitford grows 

 as much of his own sto<-k as he can, hav- 

 ing a large planting at Altadena. He 

 has everything to facilitate his work, 

 from a Skinner sprinkler system to a 

 tractor, and when his help is too busy 

 and he needs a little exercise he knows 

 how to run it, too. 



Mr. ("(udidge, (jf the Coolidge Rare 

 I'lant Oardens, rejiorts having 150,000 

 assorted heather of the best varieties, 

 oni' with an unusually fine (lower. He 

 also has some dwarf lemons, some bear- 

 ing fruit in 8-inch pots. He has Hose 

 Htdle of Portugal growing on the fence 

 surrounding his grcwing grounds. This 

 was in bloom last week, showing fine, 

 large flowers. 7?. S. R. 



LOS ANGELES. 



The Market. 



l''i'om the first the success of the new 

 m.'irki't lirre w:is assured and daily the 

 consignments of stock Ix'come gre:iter 

 and the interest more keen. The grow- 

 ers for so many y(>ars have Iunmi deliv 

 ering their stock direct to the r-dailers 

 that it is unreasonable to supj)ose this 

 custom will go out at once, but as the 

 area of the city grf)ws and retailers get 

 f.arther and f;irther afield it will be im- 

 possible to reach them all d;iily and a 

 central nuirket will have to come. It is 

 to the interest of all, retailers, wliole 

 salers and growers alike, that this mar 

 kef be p.itronized and regarded as a 

 permanent institution. No matter how 

 little present profit or present conven- 

 ience enters into the arrangement, it is 

 the plain ami obvious duty of every 

 American florist to boost this strictly 

 American jiroposition in I..os .\ngeles. 

 It is absurd to sui)](ose that an un<;r 

 ganized crowd of Americjin growers can 

 llopi- to compete sllccessfullly with a 

 thoroughly organized market of another 

 nationality where Americans are 

 strictly barred. Whoever rigged uy the 

 sign, "Now is the time to plant co 

 ojieration," had the right idea. 



Stock has again been plentiful this 



wi'ck and it has been a buyers' market 

 throughout. In spite of this, business 

 has been varied and good, so the retail- 

 ers have made good profits. Funeral 

 work has been plentiful and the demand 

 for sjjring baskets has been away be- 

 .vond anything known here before. 

 Small flowers of all kinds are plentiful 

 and good. Orchids are not quite so 

 freely shown, but there are enough to go 

 around. Valley is scarce at times, but 

 good in quality. Koses are about even 

 with the demand, while carnations are 

 plentiful. The demand for heather con- 

 tinues good, partly stimulated, no 

 doubt, by the lower i)rices asked by the 

 principal growers. Greens are shorten- 

 ing uj) somewhat, maidenhair being the 

 scarcest item. 



Seeing Suntestea Seeds. 



A look through the trials of flower 

 seeds at the Busch Gardens, Pasadena, 

 Cal., where R. G. Fraaer & Son select 

 and perfect their "Suntested" strains, 

 was most interesting. Douglas Fraser 



is especially interested in a new race 

 of stocks tliey are working up and the 

 strain conies wonderfully true to type 

 and color. One especially good variety 

 has flowers of a distinct garnet rose. 

 It is even in height and would make a 

 fine bedder, to say nothing of its value 

 as a cut flower. Sweet peas are in full 

 bloom and their new seedling. Tourna- 

 ment of Roses, is a beautiful rose that 

 does not burn in hot weather and pro- 

 duces fine stems fifteen to eighteen 

 inches long with usually three flowers 

 oj)en on the spray. Fine strains of ca- 

 lendula in the orange and lemon tints 

 are in full bloom, while the violas, blue 

 and yellow, myosotis and others are all 

 perfect in their individual forms. When 

 it is said that there are eighty-five acres 

 in these beautiful gardens right in the 

 heart of the best part of Pasadena and 

 that almost every corner has something 

 distinctive, it will be seen that it is im- 

 possible to do justice to the place in a 

 short note. 



Mr. Fraser, Sr.. has iiractically made 



Carnations Roses 



Violets Heather 



Plumosus 



All other California Flowers and Greens 



Packed Rijfht Shipped Anywhere 



L. A. FLORAL CO. 



7%e HotfMe of Quality and Smrviem 

 236 EAST FOURTH ST., LOS ANGELES, CALIF. 



Write for Special Prices 



Famous Southern California 



VIOLETS 



For Long Distance Shipping 



AND EVERYTHING IN CUT FLOWERS AND SUPPLIES 



S. MURATA & CO. 



Oldest and Most Experienced Shippers in Sontiiem California 



380-386 S. Los Angele* St., LOS ANGELES, CAL. 



WE NEVER MISS 



