Maboh 10, 1921. 



The Florists' Review 



29 



ART HOUSES ART 



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ART IN INTERIORS. 



New Cleyeland Store. 



Unique,' distinctive and beautiful in 

 every feature, the new store of the 

 Jones-Ru8s5Hv4^., 1430 Euelid avenue, 

 in the Hanna building, CU'veland, O., 

 stands as something apart from the 

 ordinary place of business of a vender 

 of blooms. The high, vaulted ceiling 

 and the rough plaster walls and oak and 

 iron furnishings give it the effect of a 

 natural grotto. Yet, as the illustrations 

 on this and following pages sliown, the 

 practical necessities of display space, 

 refrigerator show cases, cashier's desk 

 and office have not been sacrified. 



At the formal opening of this un- 

 usual store, February 26, nearly 2,000 

 people attended and over 1,000 received 

 a bunch of violets. 



When Harry B. Jones and Charles E. 

 Russell decided a year ago to move to 

 the new location, they decided akso to 

 create a flower store which would be 

 admittedly far beyond any other flo- 

 rists' establishment that thev knew of. 



Instead of engaging an architect of the 

 ordinarv tvpe, Mr. Jones and Mr. Rus- 

 sell called "in an artist who has special- 

 ized on interior decoration. 



Adapted to Flowers. 



It was agreed that the store interior 

 should be both artistically beautiful, 

 and in some degree suggestive of the 

 kind of business to be conducted. As 

 flowers normally grow outdoors, it was 

 felt that a tile floor, antique plaster 

 walls, wroiight-iron balusters and lamps 

 and rough-hewn oak woodwork carried 

 the proper suggestion of outdoors. At 

 the same time every detail of the store 

 is consistent; there are no smooth, 

 glossy surfaces, no severely straight 

 lines. 



The tile floor is deep brown with spots 

 of bright blue, cerise, vivid green and 

 here and there a molded pattern tile. 

 The effect .js subdued, yet colorful as a 

 beautiful rftg. 



'The illustrations, of course, cannot 

 convey the beauty of the anticpie plas- 

 ter walls and ceilings or the tile floor. 

 The walls are finished in genuine fresco 



color, applied to the wet plas/ter exactly 

 as it was done in medieval Italy. The 

 side walls are of light sienna with an 

 undertone of lavender. The ceiling is 

 blue with an umlertone of green and 

 brown. 



The hanging lamps and the wall 

 lamps are of wrought iron, with mica 

 instead of glass. The writing desk of 

 carved oak and the cashier's desk of 

 carved oak and plaster, with decorative 

 tile inset, form two important decora- 

 tive units. The wall surfaces are 

 broken uj) by hewn oak brackets and 

 shelves. The refrigerator door frames 

 and the frame of the large mirror are 

 of wrought iron, fto also are the bal- 

 uster and mezzanine rail. Through the 

 carved oak arch at the rear there is ac- 

 cess to an upstairs worktable and to 

 the basenu'ut workroom and storeroom. 



The Jones-Russell is conceded to be 

 the most beautiful store of any kind in 

 Cleveland. Comment upon it has been 

 highly flattering and many people have 

 said that there is no question that the 

 store does carry out the promise made 

 when it was announced, months ago, 



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Cleveland Says, Not Without Reason, This Is the Most Beautiful Flower Store in America. 



