Mabcii 10, 1921. 



The Florists' Review 



29 



V. 



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ART HOUSES ART 



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ART IN INTERIORS. 



New Cleveland Store. 



Uiiiqiu-, distinctive jiiul lic:i ut ilul in 

 ovory feature, the new store ot' the 

 .Jones-Rusisell Co.. 14;{0 Kiulid ;i\ciuie, 

 in tlie Hanna hiiihiinji, ( 'le\ I'l.iml, ().. 

 stands ai- something; .'iipail iroiii tlie 

 ordinary jilaee of Imsinesrs of a xender 

 of hlooni!-. The liifjli, vanlteil ceilinji 

 ;ind tli<- roujrli ]pl;ister walls and oak and 

 iron furnishings giv<' it tlie effect of a 

 natural gr<jtto. Vet, as the illustration'' 

 on this and followini;' jiayes shown, the 

 |)ractioal necessities of dis|)la\ sjjace, 

 ref rigt>rator show cases, c.-i^hier's di'xk 

 ;ind oftice }ia\ (■ not Iteen sacritied. 



At the formal opeiiinji of this un 

 usutil store, F<d)ruaiy L'ti, nearly :.',iiii(i 

 ]ieo|de attended and o\er l.iioii received 

 :i huiK-h (if violets. 



Wlieu Harry K. .hiues and (li.irles K. 

 Kiissell decided a year ayo to movt' to 

 tlu' new location, they decided :ilso to 

 create .-I flower store which would l)e 

 admittedly f.ar lieyond .•in\ otlo'r tlo 

 rists" •staMishnieiit that lliev knew ot'. 



Instead of enjjan''iji 'i" ar(diitect of the 

 ordinary tyjie, Mr. .lones and Mr. Hus 

 sidl called in ;in artist who has special 

 i/.ed on interior decoration. 



Adapted to Flowers. 



It \v;is afjreed that the store interior 

 should he hotli artistically beautiful, 

 and in some decree suijgestive of the 

 kind of business to be conducted. .\s 

 flowers normally {^row outdoors, it was 

 felt that a tile floor, .antique idtister 

 walls, \vrou<;ht iron balusters and lamjis 

 and rouj;h hewn oak woodwork carried 

 the projier sujjf;t'st ion of outdoors. .\t 

 the same time every detail of the store 



is consistent; there are no si )th. 



j>lossy surfaces, no se\'ertdy straif^ht 

 lines. 



The tile floor is deep brown with spots 

 of brifiht blue, cerise, \'ivid jireen and 

 here an<l there a m(dded pattern tile. 

 The etfect is subdued, \et colorful as .i 

 beautiful ru;;. 



The illust r;it ions, of coni'se, cannot 

 con\'ey the be;iuty of the autiipie plas- 

 ter w.alls ;iiui ceilings or the tile tlooi'. 

 'I'he w.-ills .-ire finished in iienuine fresco 



c(dor, .-ipplieii to the wet plaster exactly 

 ;is it was doui' in uiedi<'val Italy. The 

 side \salK ;iie of light sienna with an 

 undertone of lavender. The ceiling is 

 blue with an undertone of green and 

 brow n. 



The' hanging lamp^ and the wall 

 laiu|)s .-ire of wrought iron, with mica 

 instead of gbiss. The writing d(>sk ot 

 car\fi| oak and the cashier's desk ot 

 car\cd (i;ik and jilaster, with decorati\c 

 tile inset, form two important ilecora 

 ti\i> units. The wall surfaces arc 

 broken uji b\ hewn oak brackets and 

 sheUcs. Till' refrigerator door frame-- 

 and the frame of the large mirror arc 

 of wrought iron. So also are the b;il 

 lister and ine/.z;iniiie rail. Through the 

 car\ei| o.ak arch ;it the rear there is ac 

 cess to .'in ii|pst,'iirs worktable and to 

 the basement waukroom and st oreripoin. 



The .lones Hussell is coilc<'ded t(p bi 

 the most beautiful store of any kiiul in 

 < 'le\ el.'iiol. Comment upon it has bei'ii 

 liiglil\ Il.'itteriiig ami many ])eople lia\' 

 s.'iiil that there is no (juestion that tli. 

 store iloes I'.'irry (Piit the promisi' m:ob 

 when it w.'is .'I n iiipu iiceij, months ago. 







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Cleveland Says, Not Without Reason, This Is the Most Beautiful Flower Store in America. 



