30 



The Florists^ Review 



Mabch 10, 1U21. 



Flowers Are the Only Things Conspicuous jU» This Store. 



tliitt it would he tlio "most hcniit iful 

 flower store in America." 



An invitation is extended liy the 

 Jones-Kusseli Co. to florists \isitinj; 

 ('levcland to visit tlie j)laee and see ior 

 themselves. 



file Irish repiililic, instead of the time- 

 honored ureen carnations. We believe 

 that in Iiisli sections this combination 

 will stiinulate the sale of flowers." 



NEW YORK. 



SPRING SHOWS ARE HERE. 



The time ajjain is here when the flo- 

 rist can, by a ])rofusion of bulbous 

 stock and his staple goods, staj^e a 

 flower show in his own shoji that will 

 draw the notice and apjjreciation of the 

 |iublic. The sjiring show is a moans of 

 jjaining new ])atrons and renewing the 

 interest of old ones that commends it- 

 self to wide-awake florists who are 

 looking for business and not waiting 

 for business to look for them. One of 

 this sort is Fred C. Weber, whose store 

 at 4326 Olive street, St. Louis, was 

 opened for i)ublic inspection March '^ 

 and 4. A :{-column advertisement in 

 the daily newsj)a])ers gave widespread 

 notice to the event. It drew large num 

 bers. Souvenirs were given the ladies 

 who attended. Altogether Mr. Weber 

 considers the event a most successful 

 one, and his efTorts to draw the patron- 

 age of more and more St. Louisans to 

 the florists' trade arc felt in that 

 center. 



ST. PATRICK'S DAY IS COMING. 



Among the holidays that make money 

 for florists is St. Patrick's day, March 

 17. Although it is not usually a rec- 

 ord-breaker so far as the value of sales 

 is concerned, the l)usiness it brings is 

 welcome. 



The opinion of various members of 

 the trade is diversified in regard to the 

 artistic value of green-dyed flowers. In 

 addition to that item, there are sham- 

 rock plants and other green goods that 

 can be prepared and made salable for 

 that day. 



The Reliance Seed Co., of Ironton, 

 O., has made a suggestion which might 

 prove to be a winner for this occasion. 

 ' ' We are planning for St. Patrick 's day 

 an Irish bouquet of white and yellow 

 iovvers with green foliage, the colors of 



The Market. 



Considerable imjirovenient was noted 

 in thi- market last week in so far as the 

 demand was concerned, and Saturday's 

 business was more in keeping with that 

 of the Saturdays of j)ast seasons. There 

 was little or no increase in the sup])ly, 

 but sales were active and early clear 

 ances jxjssible. If is worthy of notice 

 that the change in market conditions 

 was concurrent with the ()pei\ing of the 



advectusing campaign of the Allied 

 Plorists' Association, which entailed the 

 u.se of seven dailies during three days. 

 There was no noticeable demand for 

 flowers for inauguration day at Wash- 

 ington, although it is reported that im- 

 mense quantities of flowers were used on 

 that occasion. 



Roses are plentiful and reasonable in 

 price, and the quality of most of the 

 arrivals is excellent. American Beauty 

 continues in exceedingly short supply, 

 arrivals clearing out quickly at the 

 ])rices of last week for special grades. 

 Brighter weather lias brought along the 

 crops of hybrid teas, and the market is 

 well su])plied with all the leading varie- 

 ties in every grade. Columbia, Premier 

 and Oidielia are in greatest demand, and 

 the latter is, perhaps, in greatest quan- 

 tity. 



Carnations are in good supply, but the 

 demand for them is active and Monday, 

 March 7, the price range was $4 to $6 per 

 hundred, with a penny or two more for 

 flowers of selected quality. 



The orchid supply continues on the 

 bountiful side, with cattleyas i)artieu- 

 larly plentiful and moving slowly. Gar- 

 denias arc in better supply and the 

 quality of the top grade is especially 

 good. Acacia is plentiful and the best 

 moves at $1.50 per bunch. 



The arrivals of bulbous stock are not 

 so heavy as they have been, but the 

 demand for such material is good and 

 clearances are general. Tulips are a 

 little off in quality. 



Lilies are fairly plentiful, with the 

 supply of formosums increasing. The 

 supply of lilies of the valley is large, and 

 flowers bring only $6 per hundred sprays 

 for the top grade; much stock is seen 

 with scant foliage. Sweet j)eas are in 

 heavy supply and move slowly. 



Miscellaneous flowers are strongly in 

 evidence; the supply is large, but the 

 movement of arrivals is fairly satisfac- 

 tory. A quantity of potted bulbous 

 stock is seen everywhere, sales of which 

 seem to hang fire. Shrub flowers are 

 jdentifnl and meet a small demand for 

 decorative pur|)oses. Pansies, wallflow- 



Even the Cashier's Desk Conforms to the Artistic Tone. 



