Mabcu 10, 1921. 



The Florists' Review 



■— — — -— ^— ^— ^p— ' I f j if^yg^— ■■^F^^— 



31 



Looking Toward the Front Door in tiie New Store of ttie Jones-Russell Co. 



CIS, nivosotis, callas, bouvardia, calen- 

 dulas, stocks and primroses form the 

 bulk of the offerings. 



Various Notes. 



The initial advertising of the Allied 

 Florists' Trade Association appeared in 

 seven New York dailies last week and 

 will be followed by other advertising 

 shortly. The advcrtisenu'iits weic uni 

 form in size, two columns wide by si.x 

 inches deep, and appeared in the differ- 

 ent papers on Wednesday, Thursday and 

 Friday. The advertising was jjlaced liy 

 Korbel & Colwell, under the direction of 

 the advertising committee, composed of 

 A. M. Henshaw, F. H. Traendly, F. K. 

 Pierson, Wm. A. Rodman, Win. Badgley, 

 Aubrey Nash and Jolin Young. 



The next meeting of the New York 

 Florists' Club will be held Mon.lay 

 evening, March 14, the evening of tlie 

 opening day of the eighth international 

 flower show, in the club 's rooms, at 2.") 

 West Thirty-ninth street. Tlic rooms 

 have been reengaged for anotlier season. 

 As most of tlie nienibors will want to 

 attend the show that evening, very little 

 business is down on the notice calling the 

 meeting, and exhibits of flowers and 

 plants will be dispensed with on this 

 occasion. Election of new members and 

 action on the proposed budget for 1921 

 will chiefly occupy the attention of the 

 meeting. President Hendrickson has 

 intimated that the May meeting will be 

 "New Jersey night," when it is ex- 



l)ected that all in the trade in that part 

 of New .lersey coming within the sub- 

 urban district of the city of New York 

 will be induced to attend. A New Jersey 

 coniniittee under the chairmanship of 

 .Iosej)h A. Manda is to be a|)pointed to 

 make arrangements^for this niglit.- The 

 club's annual dinner will be held at the 

 Hotel Biltmore, Wednesday evening, 

 March Ki, at which the attendance prom- 

 ises to be large. Over 200 tickets have 

 already been disjiosfd of, but it is ex- 

 )(ecfed that 400 or more seats will be 

 reserved by the date of the affair. 

 Rancing and other entertainment will be 

 features of the function. Tickets may 

 he had of the chairman of the commit- 

 tee, Koman J. Irwin, 43 West Eighteenth 

 street. The trade is reminded that 

 trade tickets for :the show are suj)plied 

 only u]K)n ai>]dication at the office of the 

 luti'rnational Exposition Co., Grand 

 <'entral Palace, .lO cents each in quanti- 

 ties of fifty to 100, and 40 cents in 

 blocks of 100 or more, these jtrices in- 

 cluding the war tax. Manager Herring- 

 ton is jubilant over the prospects for the 

 success of the show. Already space in 

 the competitive section has been wholly 

 taken up on the main floor, and space on 

 the second floor previously reserved for 

 commercial exhibits has been encroached 

 upon. For the first time in the history 

 of these shows the exhibits of cut or- 

 chids necessarily must be staged upon 

 the second floor, the group entries alone 

 taking up the space on the main floor 



set apart for orchid exhibits. The eutirt* 

 show will have a different aspect this 

 year in jioint of arrangement, and those 

 who have heretofore coniplainecl of a 

 sameness will ha\e a pleasant surprise 

 awaiting them. A new feature, not pre- 

 \iously announced, will be a "wild gar- 

 ilen," to be staged by Edward Gillett, of 

 Southwick, Mass., the first garden of 

 American wild flowers to be exhibited 

 at a flower show in this country. There 

 is little room for late comers in the trade 

 section; in fact, none at all that will not 

 be reserved. The committee is to be 

 congratulated upon the conditions as 

 they appear prior to the opening, the ex- 

 pense of the exposition being jiractically 

 covered, irres])ective of gate receij)ts. 



Arthur Herrington, Madison, N. ,1., 

 left Sunday night, March fi, for Pitts- 

 burgh, to deliver, on the following night, 

 a le<'ture,oh "Helpful Suggestions for 

 -Vniateuis" before the Women's Garden 

 Club of Sewickley Yalley. 



Adoljdi LeMoult, the Rowery florist, 

 has taken over the basement store at .').'? 

 West Twenty-eighth street, where he 

 will cdiiduct a wholesale and retail 

 flower business, giving up the premises 

 so long held by the LeMoult family on 

 tlie Rowery. 



The trade was shocked March 5 to 

 learn of the sudden death that morning, 

 on a New York Central train bound for 

 New York, of John Lewis Childs, the 

 widely known florist and nurservman of 

 Floral Park and Flowerfield, L" I. He 



