Mabcu 10. 1921. 



The Horists' Review 



31 



Looking Toward the Front Door in the New Store of the Jones-Russell Co. 



11^. l^\(l^(^ti^, r;ill;i>, IxilU ;i I'll i;i , cnlou- 

 clul;is. stocks ;iii(l piiiiiniscs rorin llic 

 Imlk lit' tlic ofT('iiiit>s. 



Various Notes. 



Till- initial advertising' of tlii' Aliic.l 

 Klorists' Tr.idc .\ssociation appi'Mrfil in 

 sevt'n Xt'w York dailit's last wrrk :inil 

 will !)(• I'ollowcil by otlu'i' :iil\ (I t isiii^ 

 shortly. The ;i<l\ crt iscinriil s wnr imi 

 I'olMl in si/.i', two cohimns wide liy six 

 inclirs ili't'ii, ;ni(I a|i|i('arci| in the (JitVci 

 cnt |ia|H'rs on Wciliu'sdav, Tlunsdav ami 

 I'riilay. The ad\ fit i-<in^ was |il;ir(c| li\ 

 Korlii'l iV Colwcdl, nndcr tlic dirtction ol' 

 Till' aiUrrtisinj; coinniittcc, coiiiposi'd ot' 

 A. ^r. Ilonshaw, V. U. Traendlv. I'. K. 

 I'icison, Wni. A. Hochnan, Win. l'>:id^li \ . 

 .\ul)n\v Xash and .l(dm ^'onn;^. 



Till' next mcetiiiy of tlic Niw ^'l.lk 



florists" Cliil) will ho licld M Ia\ 



I'vcniiiii, Mairli 11, tin' cvi'iiiii;^ nt' tin- 

 ojuMiiny day nf tlii' ci^litli intci imt imial 

 llowcr show, in tin' rliili's loonis, .it J" 

 West Thirty ninth ■.frn't. Tin- rcoiiiv 

 li.'ivr lifi'ii n.'i'ii;;;i;;rd foi' .'i mil liir ^ra'-mi. 

 .\s most of till' iiifiiilu'is will want to 

 .'ifti'iid tlio show that ovcniiio;. xcry litth 

 liiisiiioss is down on tlio notii-c caHiii^ tin- 

 nn'otiiifj, ainl rxhihits of flowers aioi 

 plants will lie disjiensod with on thi^ 

 oeeasioii. Klection of new iiieniheis .'ind 

 action on tlio jirojiosed budget for li'i'l 

 will chiefly occnj^v the ntteiition of the 

 nieetinjj. President Hendrickson ha^ 

 intimated that the ^fay meetinj; will he 

 •'N(W .lersey niirht,*" when it is ex 



lieitril that .-ill ill till- trade ill tli.'it part 

 111' .New .lersey romiiit; within the siili- 

 iiilian district of the cit\ of New Vark 

 w ill he indiiced to .'itteiid. .V .New .leisey 

 I'liiiiinit tee nnder the clia i nna iis|ii|i nt' 

 .loseph A. .Mamla i-- to he .-i |i|iijilit ed til 

 make a iranyeiiieiit ^ I'nr tlii-- iiit^ht. The 

 rhili's aniiil.'il dinner will lie lield nt the 

 lintel Hiltinore, Wediiesilay e\eniiie. 

 .M.'iirh lii, ;it which the tilteiidaiice |iidm 

 i-es to lie larne. Over L'dd tickets have 

 alrendy lieeii dis|insed nf. lint it is ex 

 lu'cted th.'it too nr iiinre v,',-its will lie 

 reserved liy tile date nf tile nffair. 

 I i;iiiii no .'iiid nt her eiiterta intneiit will lie 



t'l'Mtures nt' the t'u 11 e t i nil , Tickets nia\ 



lie had nt' the 1 ha iiiii;i 11 nf the cninniit 

 tee, Unman .1. Irwin, 11'. West l'",i^hteeiit h 

 street. The trade i^ leinimled tli;it 

 trade tickets for the show are siiji|ilied 

 niily ii|ion a|i|ilicat ion at the otlice ot' the 

 I ntein.'it ional Kx|iositinn ( H,, (iraiid 

 <'eiitr;il Palace, ."lO cents e.-idi in ijiiiniti 

 tie- of fifty to 10(1, niid 40 cents in 

 lilockv nf loo nr more, these |irices in 

 I Imliiiii' 'ho '^var t.'ix. Manaf;er lleiriiii; 

 tnii iv jiiltilant o\er the |iros)iects for the 

 viiiiess nf the show. .\lre!idy s|i;ice In 

 the coin|iet it ive section has lieeii whollv 

 t.'iken ii|i on the main floor, and -pace on 

 the secniid floor previously reserved for 

 ciiinniercial exhibits has been encroached 

 n|ioi!. l"or the first time in the history 

 nf these shows the exhibits of cat or 

 cliids neeess.'uily ninst lie starred ni>oii 

 the second floor, the gioii]) entries nlone 

 t.'ikjnj: up the sp.ace on the lira in floor 



-el .'ipart Idr nnliid exliilnt-. The entire 

 show will lii'ivc ,'i ililfereiit aspei-f thi- 

 ve.-ir ill point of a rr;i ii;:iliieiit , ;ilid tlm-e 

 W lin li;i\e heretol'nre complaille.j ^i]' ;i 

 -anieiie-- will h;i\e a plea-ant -iirpii-e 

 aw.'iitin^ tlieiii. .\ new t'eatiire, iint pre 

 \inll-l\- a llllnllm-ed, will be ;i ''wild HHV 

 deii,"tn lie sf;i-ed li\ Kdw.ird dillelt.of 

 SiMithwick. .Ma--,, the tir-t garden nt' 

 .\ nieiican wild llnwer- tn be exhibiteil 

 at a llnwer slinw in this cniiii'is. There 

 is little room for l.'ife comet- in the tiade 

 -ectinii; ill f;ict, imne ,'it all that will imt 

 lie reserved. The ci illllll if t ee i- tn be 

 cnll;.;r;if lllat ed llpnil the cnmlitinll- ,'|- 

 the\' ,'ippe;ir Jirinr tn the (lpenill^, the ex 

 pi|i-e nt' the expn-itinii lirili;^ pi ;ii-t iea ll\' 

 entered, i lle-pec t i \ e nl' e;ite receipts. 



.\ithiii lleirinjitoii, Madison, .N. .1., 

 left Smid.'iy niylit, .March ti. for Pitt-- 

 liiireh. tn delis cr. on the fnllowiii"; ni^'ht. 

 a lectnie on ''Helpful Siiiij;esf ions for 

 .\ iii.-iteiii - ■ ' befiiie the Women's (Jarden 

 ( lull of Sew ii kley \'.'illey. 



.Xijiilph I.e.Miiult, the P.iiweiv- tlnrist, 

 !i;is t.'ikell n\ei' the ba-elllellt -tnre ,'| t "i.". 

 West Tw eiitv (■i;;|i11i street. \\ lleie In 



will iniidiict a wholesale and retail 

 tinwer bii-iness, ni\iii<^ nji the ]iremises 

 -n Iniiy held by the I.eMonlt familv on 

 tin- P.nwery. 



The trade was slmcked M.-irdi "i to 

 h.irii of the sudden death that niorniiifr, 

 nil ,'i New York Central train bound for 

 New '\'oik, of .Jolin Lewis Cliilds, the 

 widelv known floiist ;nid niirservmaii nf 

 I'lf.ra'l Park and Flowerfield. I.'. I. Tie 



