84 



The Florists' Review 



March 10, 1921. 



With liis winning smile, A. F. Borden, 

 of the Redondo Floral Co., rises to re- 

 mark that this is the best season his 

 firm has ever hadj and it is not hard to 

 believe, for, go there vflien you will, 

 everyone seems busy in a systematic, 

 time-saving manner that gets results. 



Lichtenberg's store, on Sixth street, 

 was remarkably beautiful last week. 

 Everything else except blossoms and 

 spring flowers was eliminated and the 

 effect was wonderfully good and evi- 

 dently admired by the flock of custom- 

 ers and visitors. So simple and, at the 

 same time, so effective a display is 

 rarely seen. Mr. Lichtenberg is well 

 satisfied with the season's business so 

 far. 



At the store of the E. C. Amling Co. 

 everyone is getting ready for the first 

 Easter and preparing for a big one. 

 Potted and cut lilies will, of course, be 

 !i big feature, l)ut the supply of daffo- 

 dils, freesias and other bulbous stock 

 will be immense and there is every pros- 

 pect of a big time. 



Albert Goldenson reports a big de- 

 mand for funeral work and also a fine 

 transient business, in addition to his 

 regular trade. 



Paul Miller, of the California Floral 

 Co., reports a big demand for this firm's 

 special boxes and notes that when the 

 selection of flowers is left to him, he 

 can give particularly good values, now 

 that stock is plentiful. 



Satisfactory reports of progress came 

 from the Westrem Garland Florists at 

 their location on Hill street. Business 

 has so increased that two additional 

 men have had to be taken in; a fine 

 showing for this hustling and capable 

 firm. H. R. R. 



SAN FRANCISCO, GAL. 



The Market. 



Daffodils are now plentiful, the sec- 

 ond crop having now come in. Carna- 

 tions and roses are also much more in 

 evidence than they were a week ago, 

 and the prices have relaxed in conse- 

 (luence. The warm, spring weather has 

 brought flowers forward rapidly during 

 the last few days, but the market has 

 not yet been glutted. Tulips continue 

 to come in well, as do hyacinths, free- 

 sias, narcissi and other bulbous flowers, 

 such as snowdrops. There are plenty 

 of fruit and ornamentnl blossoms. Vio- 

 lets are of excellent ([uality and are in 

 <;oo(l sliai>(' for shipping, while the price 

 lias dropped to some extent. Spanish 

 iris is just beginning to appear and 

 there are a few Easter lilies in evi- 

 dence. The more common varieties of 

 spring flowers are to be found in 

 ;il>undanco. Primroses are fairly plen- 

 tiful ;nul are much in demand. 



Various Notes. 



To those who do not know San Fran- 

 cisco, it seems impossible that anyoiu' 

 cdiild lie lost in a dense forest within 

 a stone's throw of street cars and 

 closely hiiilt-np streets. Tlic Sutro for- 

 est, however, is in the city of San Fran- 

 einco, and Lonis Doffe, an aged land- 

 scape gardener, is ])eing sought in its 

 many miles of frees. He disappeared 

 recently, after visiting a friend near 

 the edge of the forest. In the early 

 days of San Fr.'incisco, Lonis Doffe 

 lieljied to [ilant this forest. 



I'elicano, Rossi & Co. showed some of 

 the earliest Spanish iris of the season, 

 in an attractive window display, in 



Place your order early 



for 



Easter Lilies 



(POTTED AND CUT) 



Calla Lilies 



(CUT) 



and following cut flowers: 



Carnations, Roses, Heather, Sweet 

 Peas, Marigolds, Calendulas, Corn- 

 flowers, Daffodils, Freesias, Mig- 

 nonette, Hyacinths, Shasta Daisies, 

 Forget-me-nots, Stocks, all kinds of 

 everlasting flowers and cut greens 



FOR 



EASTER 



S. MURATA & CO. 



380-386 S. Los Angeles St., LOS ANGELES, GAL. 



Oldest and Most Experienced Shippers in California 



WE NEVER MISS 



Richard Diener Company 



INC. 



I 



Originators and Growers 

 of the Largest and Finest 

 Gladioli and Petunias 



Catalogue on RequtMt 



KENTFIELD 



Marin County CALIFORNIA 



OWN -ROOT 



ROSES 



Immediate 

 Shipment. 



"Desert Climate" 



Field-Grown Roses by Express. 



Send for List, 



HOWARD ROSE CO., eeaet, CiIiL 



