The Florists^ Review 



Mabch 10, 1921. 



RUGOWSKI'S ASTERS 



Are The World's Best — We Have Proven It. 



SPECIAL ILLUSTRATED CATALOGUE OF ASTERS AND 

 OTHER NOVELTIES NOW OUT. WRITE TODAY. 



J. K. Rugowski Seed Co., Manitowoc, Wis. 



figures are exports of bulbs from Hol- 

 land in British pounds in 1920 and 1921. 



1920 1921 



United States £ 441,506 £ 585,123 



Great Britain 247,410 418,021 



Scandinavia 558,249 422,221 



Germany 88,083 practic. nil 



France, Belgium and other 



countries 122,663 290,361 



£1.457,917 £1,714,726 



PRICING SEEDS. 



"A much discussed question today is 

 whether seed advertisements should 

 appear in trade papers with prices at- 

 tached. To properly understand the 

 question one wants to put oneself in the 

 position of a buyer and lose sight of 

 the fact for the moment that he is a 

 seller," writes C. Cunliffe, managing 

 directpr of Cunliffe 's Seeds, Ltd., South- 

 port, England, in a British' publication. 



"Again, it is not a bad thing to for- 

 get all about the seed trade for the 

 moment and imagine yourself looking 

 into a shop window, say, with your wife 

 as a companion. If in the window some 

 articles are marked with their prices, 

 and some are not, then the lady, in 

 ninety-nine cases out of a hundred, 

 would soon settle the question as to 

 which of the goods she would buy. The 

 impression one gathers from a shop 

 window in which goods are displayed 

 without prices is that those articles are, 

 as a rule, dear. The advertisement 

 often is sent out in place of a traveler 

 or to back up the efforts of the traveler. 

 Fancy a traveler calling and asking for 

 orders but submitting no prices. It may 

 be argued that the traveler gives his 

 prices in the privacy of your office; 

 equally true is it that the advertise- 

 ment is read in the privacy of your 

 office. Take our trade press of today. 

 From the hundreds of prices in each 

 issue week by week it is only those 

 goods and those prices that interest me 

 which have any effect on my mind; the 

 others may as well not be there, and so 

 the idea of privacy is obtainable by the 

 published prices only arresting the at- 

 tention of those who require them. 



"Then there is the case of the man 

 who is asked for an unusual line. Now 

 what is an unusual line to one man is 

 the ordinary, everyday line to another 

 man, and therefore every line we 

 liantlle is an out-oi the-way line to 

 someone else, and if one is asked for 

 an out-of-the-way line the readiest 

 means of obtaining the market prices 

 for the same is by turning to the trade 

 press. Many an order has been booked 

 by the mere trouble of looking up the 



Sweet Potato Seed and Plants 



Austin's Big Stem Jersey 



Seed Sweet Potatoes, for immediate or Inter shioment. Yellow Nansemond, Yellow 

 and Big Stem Jersey varieties in heavy packed full bushel hampers. $2.00 per hamper. 



Sweet Potato Plants, all varieties, will be ready about May 10th, and on through June. 

 Can furnish you all you want, either wholesale or retail, in all standard varieties. Price 

 list on request. 



H. AUSTIN, Felton, Delaware. 



1^ A UI T A O STRONG DIVISIONS OF 

 U J\inLtKj\tS THE 10 BEST VARIETIES 



Each Dosen 100 

 Kinr of the Antninn. Decorative. Buff yellow, lufFused terra cotta. 



Finest dahlia under cultivation $0.50 $5.00 $86.00 



John Boreel. Decorative. Color similar to King of the Autumn.. 1.00 10.00 7S.00 

 BAlna BorKle. Decorative. Without a doubt finest red for cut flower 



purpose 15 1.80 10.00 



Sylvia. Decorative. White edged pink. Fine for the retail florist .10 1.00 8.00 



A. D. I.lvonl. Show. Soft pink, very free bloomer 10 1.00 8.00 



Maud Adams. Show. The best commercial dahlia to date. Color 



pure snow white overlaid clear delicate pink 85 8.50 20.00 



Storm Kins. Show. An elegant white, very free bloomer 12 1.25 8.00 



Madonna. Peony. Large white with pinkish ehadings, long steme ,15 1.60 10.00 



Dlemont Von Bystein. Peony. Lilac changing to light blue 20 2.00 15.00 



Countess of Lonsdale. Cactus. Deep Salmon. A flne dahlia 15 1.60 12.00 



Our Stock will please the most critical buyer. 



JACOB SCHULZ COMPANY, Inc., ^^ 't^^Jt ^" LouisvaMe, Ky. 



Mention The Review when you write. 



Alyssiim Snowball, the only trucdwarf; pkt.,20c. 

 t^hlDOHe Prim roHF. Mixed. 400 8ds .tl.UO; 'g.&Oo. 

 Bine Mooiiflower, true bhio, pkt, 20c 

 Cineraria, large flowering, pkt.. SOc; >a-pkt.,2Bc. 

 rTClnmnn. 01ant«, mixed pkt.. 11.00; >2.pkt..50c. 

 Zinnia, new monstrous elant, nilxod, pkt.,20o. 

 nmcaena Indivisa. new crop: pkt.,2nc: 07... :»c. 

 Phlox Drum., larire flowerlne dwarf; pkt., 20c. 



JOHN F. RUPP, Shlremanstown, Pa. 



HELLERS 



M I r t 



P H O Y 



SLED 



itai ftf Otaitpu. 



mm & CO. 



MostpQWf ( Ohio 



