146 



The Florists^ Review 



March 10, 1931. 



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NEWS OF THE NURSERY TRADE 



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If every nurseryman grows all that he 

 needs himself and a little more besides, 

 as has formerly been the case, a period 

 of price depression is inevitable. It be- 

 hooves the trade to do as much planning 

 as planting. 



Nurserymen making importations of 

 European stock under permit from the 

 federal horticultural board should read 

 the remarks of Chairman C L. Marlatt, 

 on page 39, and also the warning he 

 gives, on page 44. 



Advertising will aid the nursery trade, 

 as it has others, in meeting its problems, 

 which are now, as conditions change, be- 

 coming more pressing for solution. The 

 kind may be debatable, but the n9ed for 

 some kind is not. 



The nurserymen were not so fortunate 

 in their choice of a slogan as were the 

 florists. Criticism of "Trustworl 

 Trees and Plants" has come from mem- 

 bers of the A. A. N. themselves, not with- 

 out stirring others to its defense. 



Propagators and handlers of seedling 

 stocks in California have been requested 

 to watch that such stocks do not reach 

 the hands of any but legitimate nursery- 

 men. Most of the firms handling such 

 stocks have agreed to sell only to recog- 

 nized members of the trade. 



The California Nurserymen's Associa- 

 tion is publishing a quarterly bulletin 

 containing notes of business of the asso- 

 ciation and important problems of the 

 trade. The bulletin is mailed to each 

 jneniber and it i.f expected to promote the 

 un'*y of the nursery business in that 

 state. 



The Connecticut nurserymen, at their 

 annual meeting at Hartford, last month, 

 enjoyed a gala evening of the first order. 

 A special ])ook of songs of the association 

 was published and during the evening 

 they were sung with gusto. The songs 

 were arranged by the office force of the 

 Brainard Nurseries, Thompsonville. 



Nurserymen seem agreed that a drop 

 in prices, however slight, is required by 

 the present readju.stment situation. The 

 ideal price would be the highest price 

 which would create suflicient demand to 

 sell the entire stock. It is hard to state 

 what this would be, but that it must be 

 lower than the present standard seems 

 inevitable. 



if the nurserymen paid heed to such ad- 

 vice. If we are to enlarge our plantings 

 we must not neglect to look ahead and 

 provide for adequate sales when the 

 time arrives that the increased produc- 

 tion becomes marketable." 



Nurserymen can continue the profit- 

 able business they have had of late if 

 they will take steps to maintain the de- 

 mand. To do this they must make 

 more use of that means found so effec- 

 tive in every other line, namely, print- 

 ers ' ink. 



BROAD-LEAVED EVEBOBEENS. 



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MABKETINQ EFFOBTS NEEDED. 



"In times when soiling is good and 

 it is an easy matter to dispose of goods, 

 there is always a strong desire for ex- 

 pansion," said M. Mierisch before the 

 Illinois Nurserymen's Association, at 

 Chicago, February 10. "To tell you to 

 grow more fruit trees, more ornament- 

 als, more evergreens, more this and that, 

 would be cheap advice. 



' ' When the farmers were urged a 

 year and two years ago to grow more 

 wheat, corn, oats and potatoes, they 

 found that the bottom had dropped out 

 of their tremendous crop, simply because 

 all efforts were made towards produc- 

 tion and practically none towards mar- 

 keting. This same thing would happen 



Native Evergreens Satisfactory. 



Those who have visited England and 

 continental Europe or the Pacific coast 

 of our own country deplore the scarcity 

 of broad-leaved evergreens that succeed 

 in eastern North America, as compared 

 with the luxuriant growth of glossy, 

 lustrous foliage that is secured in the 

 regions first named. This condition is 

 largely due to climatic reasons, as many 

 of the finest species, such as rhododen- 

 drons and laurels, are scarcely more 

 than half hardy and may only be ex- 

 pected to do well in countries where 

 mild, open winters are the rule. It is 

 only under the favorable conditions pre- 

 vailing in England and France or in the 

 states of Oregon and Washington that 

 we may find the more desirable named 

 varieties of rhododendron growing and 

 flowering with any considerable degree 

 of success. Nevertheless, we have in 

 this country a limited number of native 

 species known to withstand the rigors 

 of our severest winters and to grow 

 reasonably well wherever proper soil 



Written by W. E. Bontrnger, of the Ohio ex- 

 periment station. Coltinibiia, O. 



conditions and other requirements are 

 supplied. 



The requisites for the successful cul- 

 tivation of nearly all broad-leaved ever- 

 greens are a cool, moist, well drained 

 soil, in connection with a shaded or 

 semi-shaded position; and in the case of 

 those species belonging to the heath 

 family, such as rhododendrons and kal- 

 mia, it is imperative that the soil be. an 

 acid one, almost entirely free from lime. 

 This acidity may be maintained by an- 

 nual heavy mulchings with oak leaves. 

 A mulch of maple or other leaves is not 

 so good, as most other kinds of leaves 

 become alkaline in the process of de- 

 composition and serve to neutralize 

 rather than to maintain the essential 

 acid condition. 



The Mountain Laurel. 



Native to the Allegheny mountain re- 

 gion are found a few desirable broad- 

 leaved evergreens, worthy of general 

 distribution and trial. At the head of 

 the list undoubtedly stands the moun- 

 tain laurel, or Kalmia latifolia, a 

 rugged, spreading species that makes a 

 shapely, picturesque plant of great 

 landscape value. Its foliage is unusual- 

 ly clean, glossy and fresh-looking. The 

 hardiness of the mountain laurel is not 

 to be questioned. In May well estab- 

 lished plants are enveloped in a mass 

 of bloom, at first a deep pink and later 

 turning. white, that persists for many 

 days. The mountain laurel grows natu- 

 rally in various parts of Ohio and sim- 

 ilar latitudes. The plant appears at its 

 best when grown in the mass, and for 

 colonizing in shaded cemeteries, along 

 the north side of buildings or in open 

 groves it has no real rival. Probably 

 the nearest approach to it in points of 

 excellence is Rhododendron cataw- 

 biense, another native of the Alle- 



As Sure As You Are a Foot High 



triany iteins will be out of the market just when you want them. So why not get our 

 Bulletin right now? A postal card with business address will bring it— and you must 

 be interested in the following: 



APPLES, a general list; good kinds, too. 



PEARS, big quantity Bartlett. Also other varieties. 3 yrs. old, fine for retail trade. 



DWARF PEARS, too, at right prices. 



CHERRIES, not long on, mostly sour varieties. 



PEACHES, take no back seat in growing this item. Lots of Elberta, Carman and 

 J. H. Hale. 



ORNAMENTAL TREES, Norway, Silver and Ash Leaf Maples, from 6 feet up to 

 IS feet hgh. 



EVERGREENS, about cleaned out, except Arbor Vitae; a good quantity from 12 inches 

 up to 6 feet. 



BARBERRY THUNBERGIL You know we are the largest growers in the world. 



2 to 3-foot, 18 to 24-inch, and 12 to 18-inch grades. Also seedlings. 

 CALIFORNIA PRIVET, some nurserymen say it is out of the market; come to us; 



can offer you 2 to 3-foot, 18 to 24-incli, and 12 to 18-inch, strong 2-year grade. 



AMPELOPSIS VEITCHII, strong 2- year grade. Mso Seedlings at very low prices. 



FRENCH APPLE AND ROSE STOCK, quoted h .e at Manchester. Most of them 

 trimmed ready to plant. 



ORNAMENTAL SHRUBS, you should see our list before you buy. 



ROSES, Climbing and H. P., a long list of scarce kinds. 



Please let us hear from you if you want SERVICE and GOOD STOCK this spring. 

 WE CAN SERVE YOU RIGHT. 



C. R. BURR & CO., Manchester, Conn. 



