26 



The Florists' Review 



Mabch it. 1921. 



less the deduction of $219,484.80, which 

 represents the compound interest at six 

 er cent upon the anticipated profits for 

 ve years; the balance of $600,535.20 

 may be taken as the value of the good- 

 will. 



That good-wiU is a quite real and 

 considerable asset on the books of a 

 business is indicated by the balance 

 sheets of some of the leading corpora- 

 tions of the country. The florist will 

 not find assistance in computing this 

 item in his own business from the ex- 

 amples quoted, but he will learn from 

 them how important the accounting de- 

 partments of these corporations consider 

 it when he sees the size of the sums 

 assigned to good-will. The estimates of 

 this asset by some of the best known 

 and largest manufacturing corporations 

 of the country are as follows: 



American Cotton Oil Co |ll,e3B,88e 



American Qrapbophone Co 1,600,000 



American Piano Co 3,790,723 



American Pneumatic Serrlce Co 7,943,597 



American Tobacco Co M,098.430 



Batterick Co 9.186,060 



Chandler Motor Car Co B,000,000 



Clnett. Peabodr & Co 18,000,000 



Dennlson Mtg. Co 1,000,000 



Blectric Storage Battery Co 11,000,000 



riak Rubber Co 8,000.000 



Hart. Scbaffner * Marx 15,000.000 



Imperial Tobacco Co 26.816,801 



Uctett A Hyera Tobacco Co 39,073,021 



Maxwell Motor Co 26,800,000 



Begal Shoe Co 2,500,000 



Studebaker Co 19,807,277 



Cnderwood Typewriter Co 7,996.720 



United Drug Co 9,974,218 



United States Radiator Corp 4,000,000 



United Statea Worated Co 4,348,881 



Tltagraph Co 6,990,872 



Westlnghoute Air Brake Co 2,700,615 



WUlya-OTerland Co 14.059,932 



r. W. Woolworth Co ;... 50,000,000 



The above figures, taken from 

 Moody's Analysis of Public Utilities 

 and Industrials, for 1916, show clearly 

 how valuable some leading corporations 

 then regarded their good-will, trade- 

 marks and similar assets. 



he could straighten himself out. He 

 was given work on Monday. Monday 

 evening he wanted some money. Two 

 or three days later he wanted money 

 again. Saturday he was given $18, 

 with which he bought a shirt and over- 

 alls. 



The next week he borrowed from al- 

 most all the men and women on the 

 place. Saturday he was paid in full. 

 He said he would pay all his debts next 

 week. He never showed up again. He 

 was last seen beating his way to Texas 

 and California. Texas and California 

 florists should be on their guard. The 

 writer was done out of a sum of money, 

 as were most of the men and women in 

 the place. He beat the Chinaman out 

 of meals at the restaurant and did not 

 pay for his room. He had all charged 

 to the Metairie Eidge Nursery Co. 



He is a real German and was interned 

 during the war. He is well built, weigh- 

 ing about 180 pounds, has red hair, 

 wears his hair long, speaks good 

 English. He said he worked for Max 

 Schling and Gude Bros. Co. and at 

 Charleston, S. C, and Laurel, Miss. 



Harry Papworth. 



A WORD OF WARNING. 



About three weeks ago a German ap- 

 plied at the store of the Metairie Ridge 

 Nursery Co., New Orleans, for work. 

 After hearing his hard luck story, the 

 writer promised to give him work, until 



UNFAIR COMPETITION. 



Conditions in a certain city in the 

 south have been such that a storm of 

 protest has arisen among the retail flo- 

 rists of the city. Complaints are heard 

 on all sides that some northern whole- 

 salers are supporting these so-called un- 

 fair competitors. Of course, the whole- 

 salers have a perfect right to sell their 

 goods to anyone who has the money to 

 pay for them, but the retailers, who are 

 in business the wliole year around and 

 are steady buyers, even during the dull 

 summer months, deserve more considera- 

 tion than those who come here and squat 

 on the sidewalk, or others who have no 

 place of business whatever, but solicit 

 orders for floral work of every descrip- 

 tion, including weddings, receptions, 

 teas, etc. They carry no regular stock 

 on hand. They have no high rent or 

 taxes to pay, no expensive working 



Paste This Up in the Boiler Room 



Below is the answer to an inquiry that is asked of T^e Review nearly 

 every week. If you cut it out and paste it in a conspicuous place, or in a 

 scrapbook, you will be saved the delay of writing for the remedy when you 



oeed it. 



PRIMUIJ^ POISONTNG. 



Primula poisoning, an authority 

 says, is the result of irritation pro- 

 duced by the sharp hairs on the 

 plant. Careful handling, therefore, 

 may be a way to avoid bad results. 

 A number of remedies and recipes 

 have been offered in previous issues 

 of The Review for primula poisoning, 

 the most effective of which are given 

 below. 



One says: "A few applications of 

 peroxide of hydrogen gave me re- 

 lief." 



Another advises the use of thick 

 sweet cream as an ointment. This is 

 said to be a sovereign remedy. 



Sugar of lead is claimed bv others 

 to be the most valuable treatment 

 for this trouble. One recipe directs 

 that it be dissolved in water, while 

 another calls for alcohol. The alco- 



hol solution is the antidote recom- 

 mended by the United States Depart- 

 ment of Agriculture for rhus poison- 

 ing. 



Several cures are reported to have 

 resulted from the use of tincture of 

 bloodroot, which should be applied 

 freely. 



Luytie's Pinus ointment as a local 

 application and sulphur and cream 

 of tartar in the proportion of two 

 parts to one, respectively, as a blood 

 purifier, with a nourishing diet, is a 

 treatment highly recommended for 

 either primula or ivy poisoning. 



Be sure that you do not light your 

 pipe while using this one: Rub the 

 affected parts with a solution made 

 by dissolving two ounces of camphor 

 in one pint of gasoline, before put- 

 ting the hands in water. Another 

 application before retiring is helpful. 



force; in fact, they have practically no 

 overhead expense to which the legiti- 

 mate retailers are subject. How can 

 the latter compete against such oddst 



With stock so scarce and at such high 

 wholesale prices, the margin of profit 

 for the retailer is so small that he can 

 just about break even, with nothing left 

 to carry him through the dull summer 

 months. It would be well for some of 

 the wholesalers to think this matter 

 over. 



The department stores and 10-cent 

 stores are selling young rose plants 

 cheaper than the florists can buy them. 

 We think the growers should give the 

 florists the preference. The express 

 wagons were peddling carnations the 

 other day; they were refused by the 

 street peddlers. The landscape garden- 

 ers are up in the air about the superin- 

 tendent of one of the parks doing job- 

 bing work, using the park as his place of 

 business. The gardeners say they can- 

 not meet their obligations with unjust 

 competitors. This kind of business should 

 be stopped. Let them fall in line and 

 pay taxes and labor and be put exactly 

 on the same footing as the gardeners. 

 Let the gardeners have a square deal. 

 C. L. Ory, Sec'y, 

 New Orleans Horticultural Society. 



CHICAGO FLORISTS' CLUB. 



Florists in Pageant? 



That the florists ' industry may be rep- 

 resented prominently at the Pageant of 

 Progress, which is scheduled to be held 

 in Chicago this fall, was suggested by 

 H. W. Swenson at the regd^ March 

 meeting of the Chicago Florists' Club, 

 held at the Hotel Randolph, March 10. 

 It was pointed out that such an oppor- 

 tunity for exceUent advertising was al- 

 most too good to be missed. 



' ' By means of the exhibit, ' ' said Mr. 

 Swenson, "the florists could show each 

 step in the production of flowers, from 

 the seed to the bloom. In this way 

 the public would understand clearly 

 why prices seem high. They would 

 realize then how much it actually costs 

 to produce blooms. It is safe to say 

 that, from Chicago alone, 2,000,000 

 would be reached by this publicity." 



There followed some discussion con- 

 cerning the matter and it was pointed 

 out that the cost of such an exhibit 

 would be tremendous. Various plans 

 were suggested to enable the florists to 

 carry it through and finally a commit- 

 tee was appointed, consisting of Fred 

 Lautensehlager, H. "V. Swenson, J. E. 

 Pollworth and A. Setterberg, to look 

 into the matter and confer with the 

 directors (if the Allied Florists' Asso- 

 ciation, wlio also have had this proposi- 

 tion before them. 



New Members. 



The following new members were ad- 

 initttjd to the association: Frank M. 

 Suttle, Edward L. Martin, W. J. Sharpe, 

 Alec F. Gardiner, Oscar Anderson and 

 .John H. Paddon, all of Chicago. 



President Kohout reported the doings 

 of the S. A. F. directors at Washington, 

 wliich he attended in the interests of the 

 club. 



The committee on the president's ad- 

 dress, consisting of M. C. Wright, 

 Michael Barker and Philip J. Foley, 

 Jr., asked for more time. President 



