26 



The Florists^ Review 



Mauch 17. 1921. 



less the deduction of $219,464.80, which 

 represents the compound interest at six 

 per cent upon the anticipated profits for 

 flvo years; the balance of $600,535.20 

 may be taken as the value of the good- 

 will. 



That good-will is a quite real and 

 considerable asset on the books of a 

 business is indicated by the balance 

 sheets of some of the leading corpora- 

 tions of llie country. The florist will 

 not find assistance in computing this 

 item in his own business from the ex- 

 amples quoted, but he will learn from 

 them how inij)ortant the accounting de- 

 partments of tlicse corporations consider 

 it when he sees the size of the sums 

 assigned to good-will. The estimates of 

 this asset by some of the best known 

 and largest manutacturing corporations 

 of the country are as follows: 



American Cotton Oil (\> $n,03.'5,88« 



American OrapUoplioue Co 1,500.000 



American Piano Co 3.790,723 



American Pneumatic Serrlcp Co 7,943.597 



American Tobacco Co 54,099,430 



Butterick Co 9.186,065 



Chandler Motor Car Co 5,000,000 



Cluett. Peabody A Co 18,000,000 



Dennlson Mfg. Co 1,000,000 



Electric Storage Battery Co 11,000,000 



rUk Rubber Co 8.000,000 



Hart, Scbaffner & Marx 15,0(K),000 



Imperial Tobacco Co 26,816,801 



Lltsett A Myers Tobacco Co .'19,073,021 



Maxwell Motor Co 26,500,000 



HeKal Shoe Co 2,500,000 



Studebaker Co 19.807,277 



Underwood Typewriter Co 7,995,720 



United Drug Co 9,974,213 



United States Radiator Corp 4.000.000 



United Statei Woratcd Co 4,348,881 



Vltagraph Co 5.990,.372 



Westlughouie Air Brake Co 2,709,515 



Wlllya-OTerland Co 14,0,^9,9.32 



r. W. Woolworth Co 50.000,000 



The above figures, t;ikcii from 

 Moody's Analysis of Public Utilities 

 and Industrials, for 1916, show clearly 

 how valuable some leading corporation.'* 

 then regarded their good-will, trade- 

 marks and similar assets. 



he could straighten himself out. He 

 was given work on Monday. Monday 

 evening he wanted some money. Two 

 or three days later he wanted money 

 again. Saturday he was given $18, 

 with which he bought a shirt and over- 

 alls. 



The next week he borrowed from al- 

 most all the men and women on the 

 place. Saturdiiy he was paid in full, 

 lie said he would pay all his debts next 

 week. He never showed up again. He 

 was last seen beating his way to Texas 

 and California. Texas and California 

 florists should be on tlieir guard. The 

 writer was done out of .a sum of money, 

 ;is were most of the men and women in 

 tlie ])l;ice. He beat the Chinaman out 

 of nu'iils ;it the rest.'uirant and did not 

 jiay for his room. lie had all charged 

 to the Metairie Ridge Nursery Co. 



lie is a real German and was interned 

 (luring the war. He is well built, weigli- 

 ing about 180 i)Ounds, has red hair, 

 wears his hair long, speaks good 

 Kuglisli. He said he worked for Max 

 iSchling and C.ude Bros. Co. and at 

 I 'h.'uleston, S. C, and Laurel, Miss. 



Harry Pajiworth. 



A WORD OF WARNING. 



About three weeks ago a German ap- 

 plied at the store of the Metairie Ridge 

 Nursery Co., New Orlcins, for work. 

 After he.iring his hard luck story, the 

 writer {iroiiiisccl to give liiui work, until 



UNFAIR COMPETITION. 



< 'oiidit ions in a certain city in the 

 s(uith have Iteen such that a storm of 

 [irotest lias arisi/n among the retail flo- 

 rists of the city, ('omi)laints are heard 

 on all sides that some northern whole- 

 s.-ilers are supporting these so-called un- 

 fair competitors. Of course, the whole- 

 salers have a perfect right to sell their 

 goods to anyone who has the money to 

 pay for them, but the retailers, who are 

 in business the whole year iirouiid and 

 lire steady buyers, even during the dull 

 summer months, deserve more considera- 

 tion thiin those who c()ine here and sipiat 

 on the sidewalk, or others who have no 

 place of business whatever, but solicit 

 orders for floral work of every descrij)- 

 tion, including weddings, receptions, 

 teas, etc Thi'v carry no regular stock 

 on hand. They have no high rent or 

 taxes to pay, no expensive working 



Paste This Up in the Boiler Room 



Below is the answer to an inquiry that is asked of T^e Review nearly 

 every week. If you cut it out and paste it in a conspicuous place, or in a 

 scrapbook, you will be saved the delay of writing for the remedy when you 



need it. 



PRIMULA POISONING. 



hoi solution is the antidote recom- 

 mended by the United States Depart- 

 ment of Agriculture for rhus poison- 

 ing. 



Sexcral cures are reported to have 

 resulted from the use of tincture of 

 liloodroot, which should be apjtlied 

 freely. 



Luytie's Pinus ointment as a local 

 a]>i>lication and sul|)liur and cream 

 of t.^rtar in the [irojiortion of two 

 parts to one, resjiectively, as a blood 

 purifier, with a nourishing diet, is a 

 treatment highly recommended for 

 either primula or ivy pidsoning. 



Be sure that you do not light your 

 jiipe while using this one: Rub the 

 affected parts with a solution made 

 l)V dissolving two ounces of camphor 

 ill one junt of gasoline, before jiut- 

 ting the hands in water. Another 

 application before retiring is helpful. 



Primula poisoning, an authority 

 says, is the result of irritation pro- 

 duced by the sharj) hairs on the 

 plant. Careful handling, therefore, 

 may be a way to avoid bad results. 

 .\ number of remedies and recipes 

 have been offered in jtrevious issues 

 of The Review for primula poisoning, 

 the most effective of which are given 

 below. 



One says: "A few applications of 

 peroxide of hvdrogcn gave nie re- 

 lief." 



Another advises the use of thick 

 sweet cream as an ointment. This is 

 said to be a sovereign remedy. 



Sugar of lead is claimed by others 

 to be the most valuable treatment 

 for this trouble. One recijie directs 

 that it be dissolved in water, while 

 another calls for alcohol. The alco- 



force; in fact, they have practically no 

 overhead expense to which the legiti- 

 mate retailers are subject. How can 

 the latter compete against such odds? 



With stock so scarce and at such high 

 wholesale prices, the margin of profit 

 for the retailer is so small that he can 

 just about break even, with nothing left 

 to carry him through the dull summer 

 months. It would be well for some of 

 the wholesalers to think this matter 

 over. 



The department stores and 10-ceut 

 stores are selling young rose plants 

 cheaper than the florists can buy then. 

 We think the growers should give the 

 florists the preference. The express 

 wagons were peddling carnations the 

 other day; they were refused by the 

 street peddlers. The landscape garden- 

 ers are up in the air about the superin- 

 tendent of one of the parks doing job- 

 bing work, using the park as his place of 

 business. Tlie gardeners say they can- 

 not meet their obligations with unjust 

 competitors. This kind of business should 

 be stopped. Let them fall in line and 

 pay t.'ixes and labor and be put exactly 

 on the saine footing as the gardeners. 

 I.et the gardeners have a square deal. 

 C. L. Ory, Sec'y, 

 New Orleans Horticultural Societv. 



CHICAGO FLORISTS' CLUB. 



Florists in Pageant? 



That the florists' industry may be rep- 

 resented ])rominently at the Pageant of 

 I'rogress, whi(di is scheduled to be held 

 in Chicago this fall, was suggested by 

 II. W. Sweuson at the regular Marcli 

 meeting of the Chicago Florists' Club, 

 held at the Hotel Randolph, March 10. 

 It was pointed out that such an oppor- 

 tunity for excellent advertising was al- 

 most too good to be missed. 



"By means of the exhibit," said Mr. 

 Swenson, ' ' the florists could show each 

 step in the production of flowers, from 

 the seed to the bloom. In this way 

 the public would understand clearly 

 why prices seem high. They would 

 iialize then how much it actually costs 

 to produce blooms. It is safe to say 

 that, from (.'hicago alone, 2,000,000 

 would be reached by this publicity." 



There f(d lowed some discussion con 

 cerning the matter and it was pointed 

 out that the cost of such an exhibit 

 would be tremendous. Various plans 

 were sujigested to enable the florists to 

 ■arry it through and finally a commit- 

 tee was ai>pointed, consisting of Fred 

 Lautenschlager, H. V. Swenson, J. F. 

 I'lillworth and A. Setterberg, to look 

 into tlie matter and confer with the 

 dir.'ctoo .it' the Allied Florists' Asso- 

 'iation. who also ha\(,' had this proposi 

 ' ion before them. 



New Members. 



I'll.' following new nieniher> were ;id- 

 'I'i'ted to the associ.-ttion: Fr.ank M 

 Siittle, i:.iu;ir,l L. Martin, W. ,1. Sharpe. 

 ■\l''' I', tiaiilirier. Os<'ar Anderson and 

 • lohii II. P.a.l.loii, all of Chicago. 



I'lesideiii Koliout reported the doiugs 

 "1 the .•"!. .\. ]\ <iiiectors at Washington, 

 wliiih he attended in the interests of the 

 club. 



The eoinniittee on the president's ad- 

 Itiss, i-onsisting of M. C. Wright. 

 Michael Barker and Philiji .1. Foley, 

 •Ir.. a-iked for more time. President 



