Mabch 17. 1921. 



The Rorjsts^ Review 



33 



NEW TOBK. 



The Market. 



Considerable unprovement is notice- 

 able in the cut flower market, mainly 

 in the direction of demand, although 

 there is an increase in the supply. 

 The movement of stock has been lively 

 and, in most lines, without advances 

 in prices; in fact, arrivals of some 

 items have increased sufficiently to 

 make advances out of the question. 

 There are some who are willing to ad- 

 mit that the publicity emanating from 

 the Allied Florists' Trade Association 

 has worked to the advantage of the 

 trade and, as the improved market con- 

 ditions were concurrent with the ap- 

 pearance of the advertising in the New 

 York dailies, their opinion is not to 

 be challenged. 



Eoses are quite abundant, but little 

 difficulty is experienced in effecting 

 clearances. American Beauty is in bet- 

 ter supply and prices of special grades 

 have fallen to a range of $75 to $100 

 per hundred. Mild weather has helped 

 along rose crops and the quality is 

 everything that could be desired. 

 Hybrid teas are plentiful in all varie- 

 ties except reds, which are given a 

 rest. 



Carnations are abundant and the 

 quality in general is better than for 

 some time. Cattleyas also continue 

 in heavy supply, but the demand for 

 them is still on the poor side and prices 

 are unchanged. There is considerable 

 stock left over from day to day. Gar- 

 denias have become quite plentiful and 

 clearances are difficult. The high prices 

 due to the recent short supply, retailers 

 say, have militated against the ad- 

 vancement of this particular line with 

 the public. 



White lilies are plentiful. Much stock 

 intended for Easter is making an ap- 

 pearance. Lily of the valley is in over- 

 supply and top grades at $6 per hundred 

 sprays hang fire. 



Sweet peas are in supply rather more 

 heavily than the market can absorb 

 and clearances arc only possible with 

 concessions in price. 



Miscellaneous flowers are arriving in 

 great quantity and selection is wide. 

 Bulbous stock has taken on new life, 

 and enormous quantities are daily re- 

 ceived. Pansies, stocks, calendulas, 

 lilac, iris, myosotis, snapdragon, alys- 

 sum, wallflowers, mignonette, del- 

 phiniums, freesias and primroses are in 

 general supply, but the movement is, 

 on the whole, good. 



newer Show. 



Intercht now centers upon the flower 

 sliow. Arrivals from the west Monday 

 morning, March 14, included George 

 Asmus, of Chicago; J. Fred Ammann, 

 of Edwardsville, 111., and Carl Hagen- 

 buiger, of Cleveland, O. Other visitors 

 were Thomas Roland, of Nahant, Mass., 

 president of the S. A. F.; E. Allan 

 Peirce and L. J. Reuter, of Boston, 

 Mass.; William F. Gude and George 

 Hess, of Washington, D. C; A. F. J. 

 Baur, of Indianapolis, Ind.; Richard 

 Vincent, Jr., of White Marsh, Md., and 

 F. E. Palmer, of Brookline, Mass. 



Perhaps never before has been seen 

 so large an attendance of the regulars 

 in the hours preceding the opening as 

 at the show this year. Everything 

 worked smoothly toward the opening 

 hour, the last proceeding being the 

 charge to the jurors, which was deliv- 



ered by C. H. Totty, chairman of the 

 board of jurors^ in his usual good style. 



J. H. P. 



KANSAS CITY, MO. 



The Market. 



Stock moved slowly the first part of 

 the week, but the last half ended with a 

 clean-up of all stock. With all the stock 

 that has been cut, and it has been 

 abundant, there has been no glut. 

 Prices have been reduced and sales have 

 been advertised to stimulate business. 

 Merchandising is being practiced in the 

 florists' business this season to an ex- 

 tent never before attempted. 



With a continuance of favorable 

 weather, it is expected there will be 

 plenty of flowers and plants for Easter. 

 Lilies will be in good supply. Prices 

 will be kept within reasonable bounds, 

 it is said. 



Roses have sold this week from $4 to 

 $20 per hundred; carnations, at $5 per 

 hundred; sweet peas, from 75 cents to 

 $2; jonquils, at $5, and tulips, $5. 

 Various Notes. 



Tlie Chandler Landscape & Floral Co. 

 lias a fine lot of lilies and plants for 

 Easter. Several church decorations have 

 been booked and some nice work in this 

 line will be done. 



About 2,000 pounds of grass seed 

 have been sold within the last five 

 weeks by the W. L. Rock Flower Co. 



William Murray is secretary of the 

 committee on publicity and arrange- 

 ments for the Joseph Hislop concert at 

 Convention hall, April 14. This concert 

 will be given for the building fund of 

 the St. Andrews society. The society is 

 7 years old and has a membership of 300. 

 Its permanent fund now amounts to 

 more than $18,000. The building fund 

 was started a year ago and now amounts 

 to over $7,000. Samuel Murray is chair- 

 man of the financial board. 



March business, thus far, is better 

 than a year ago with E. A. Humfcld. 



.7. G. Egglcston has purchased a green- 

 house, 20x80 feet, and will add it to his 

 range. He is going in strong for petu- 

 nias and expects to have some in bloom 

 for Easter. lie will have one house in 

 vincas this season. 



The Linwood Floral Co. is potting 

 spring stock. 



C. T. Rinehardt expects to have plenty 

 of sweet peas, carnations and snap- 

 dragons for Easter. He has a great 

 many perennials, which have come 

 through the mild winter in the best of 

 shape. 



Business for the week has been un- 

 usually good with W. J. Barnes. Work 

 is being done on bedding stock. Cus- 

 tomers are ordering seeds, and it takes 

 persuasion to keep them from planting 

 now. 



George Harrison, of the Muehlebach 

 Flower Shop, had charge of the flowers 

 at the funeral of Mrs. J. N. Jackson, 

 March 6. The orders were numerous 

 and costly. Several of the shops shared 

 generously. 



Miss Nettie Seymour, of the W. L. 

 Rock Flower Co., is back at her post 

 after several weeks' illness. 



Among the week's visitors were L. B. 

 Robinson, of the Texas Seed & Plant Co., 

 Dallas, Tex.; Tucker Smith and P. A. 

 Manson, of Pleasant Hill, Mo.; P. E. Car- 

 roll, of Eldorado, Kan., and Charles 

 Butchart, of La Cygne, Kan. 



The publicity committee of the Flo- 

 rists' Club met March 10 to arrange 



for Easter advertising. An appropria- 

 tion of $500 has been made by the club 

 for this purpose, and it was decided by 

 the committee to use this in newspaper 

 publicity a week before Easter. The 

 first advertisement will appear Sunday, 

 March 20. Attention will be called to 

 the fact that prices will not be so high 

 as a year ago, owing to the greater sup- 

 ply of stock. The publicity committee 

 is composed of Miss Hayden, chairman; 

 M. E. Carter and Robert Fields, retail- 

 ers; L. R. Bohannon and William Wade, 

 wholesalers, and W. J. Barnes and C. J. 

 Tucker, growers. J. E. K. 



CHICAGO. 



The Market. 



There has been good business, all 

 things considered, but it has not been 

 possible to obtain high prices; there are 

 too many flowers at this season of the 

 year. As usual under such circum- 

 stances, the producers of the better 

 grades of stock have profited at the 

 expense of the growers whose stock is 

 second choice. When the market is bare 

 quality does not count so strongly, but 

 when there is a little more than enough 

 stock to go around the poorest is left. 

 There seems to be quite a little poor 

 stock at present. 



The market has been without special 

 feature for a week or more. The weather 

 has been rather warm. It has brought 

 in some stock which was intended for 

 Easter, especially bulbous flowers. There 

 has been enough of everything and, with 

 a fairly active business, the market has 

 not been clean. It is one of the times 

 when there is nothing to say of flowers 

 which has not been said before — too re- 

 cently to make it worth while to repeat. 



St. Patrick's day created scarcely 

 more than a ripple. The demand for 

 white carnations was not heavy and 

 there was nothing to indicate that the 

 Flibernians were celebrating this year. 

 At the same time there was a large vol- 

 ume of regular shipments. At any other 

 season of the year, when stock is less 

 plentiful, so good a volume of orders 

 would have meant fine prices, but this 

 week it was not enough to lift the 

 market at all. 



That the shipping demand should be 

 so heavy as it is seems remarkable to 

 many in view of the reports which come 

 from all points of the compass, to the 

 effect that everywhere bulbous stock is 

 more plentiful than ever before and 

 selling at such low prices other flowers 

 scarcely can compete. 



Easter Prospects. 



Except for pot lilies and, to a lessor 

 extent, other blooming plants, there 

 seems to be no eagerness to place Easter 

 orders. The pot stock is about nil sold, 

 but cut flower orders are neither so 

 large nor so numerous as one might ex- 

 pect. It looks like a big last-minute 

 rush, na retailers can not do business 

 without buying. 



There is no means of gauging the 

 eventual demand. Buyers apparently 

 are holding off, trying to get a line on 

 the retail demand; they want to buy 

 enough, but not too much. Within a 

 few days their orders will come with a 

 rush, for this surely will be a big Easter, 

 if not a record one. 



While nobody can gauge the demand, 

 it is easier to tell what the supply will 

 be. It will be less than in recent vears. 

 The supply of lilies is small. Not many 



[Continaedoti page 40.] 



