MABcm 17. 19S1. 



The Florists' Review 



65 



graph DeWverYj^ 



Department- 



THE florists whose cards appear in 

 the Pink Part of The Florists' 

 Review are prepared to fill orders from other 

 florists, for local delivery, on the usual basis. 

 See index by towns on the following- page. 

 If your city is not represented, there is a 

 specially good opportunity for you. 



HENRY PENN'S MESSAGE 



Everybody sells something or loafs 



MYSTERY or MASTERY 



Have you ever stopped to think that there is no MYSTERY in success? It is not something 

 intangible to be stumbled upon by the lucky few. It is based on law, not luck! It is the result of 

 obedience to the laws that underlie business activity and human life! It comes from MASTERY 

 of these laws, and their application to one's work! To know these laws and to apply them con- 

 sciously and intelligently is sure to bring success whatever one's undertaking. MASTERY is the 

 key-word, not MYSTEI^Yl The change of one letter makes all the difference in the world. 



EVERYBODY SELLS SOMETHING 



Adjustment is the word of the hour. Business conditions are rapidly changing. Just a short time 

 ago, there were more buyers than there were goods. Now the opposite is true. There are more 

 goods than buyers. Instead of a seller's market, we have a buyer's marliet. All business, or, in 

 oiher words, all human activity, in its last analysis is dependent upon salet mar ship. The mechanic 

 sells his skill; the teacher sells his knowledge; the merchant his merchandise; the bookkeeper his 

 services. Are you dealing in ideas, merchandise, or service? Your business success depends 

 upon your ability to market your product, or, in other words, your success depends upon your 

 salesmanship. 



This measage U taken from the Sheldon Science of Businen, of which I mm a claas member at Boston, and I think it contains meat 

 for all florists. 



l24TremontSt. 



BOSTON 



" Whan You Think of Boaton Think of Ptnn 



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