Mabch 24, 1021. 



The Rorists^ Review 



17 



Laid Out as a Landscape Planting, the Garden of F. R. Pierson Was Regarded as Markedly Successful. 



everyday life. They were shown in gar- 

 dens, on the dinner t.'ible, in vases suit- 

 able for the home. There were two or 

 three exhibits of furniture and art ob- 

 jects which would cooperate with flow- 

 ers to beautify the home. There was 

 equipment for the chicken raiser — • 

 which would both be of direct interest 

 to the seed trade and help indirectly to 

 stimulate interest in gardening. Va- 

 rious kinds of floricultural apparatus 

 were shown. Finally — yet first of all — 

 there were the flowers themselves, si- 

 lently yet powerfully working to arouse 

 in the crowd that love for living beauty 

 which would find satisfaction only in 

 being surrounded with flowers. 



What They Add to Advertising. 



Indeed, the slogan and the show 

 typify the two main currents of thought 

 in effective florists' advertising. Either 

 flowers arc to be bought for a particular 

 purpose which only they can adequately 

 fulfill — and which the advertising will 

 vividly suggest — or they are to be 

 bought "just to have around," and the 

 advertising will, perhaps less pointedly, 

 remind its readers of the abiding pleas- 

 ure of living with flowers. 



Of course, too, what the flower show 

 did for a single week in the year, but 

 with a large magnificence, the florist's 

 window may do in a small way, but 

 fifty two times as often. The show in 

 the window will not receive awards 

 from a committee of formally appointed 

 judges. But it will, if effective, receive 

 the vet more valuable award of attract- 



ing a crowd of purchasers, who are in 

 the end the most important judges. 



W. A. H. 



'ROUND THE NEW YORK SHOW. 



"Look, ma!" 



"Yes, dear, but don't touch; they are 

 wax," replied "ma," touching a pod of 

 garden peas to convince herself and sur- 

 prised to find they were natural and, 

 as W. F. Gude and Philip Breitmeyer 

 remarked later, during an early morn- 

 ing round, most appetizing. 'This ex- 

 hibit of vegetables by Mrs. Charles M. 

 Schwab, of Loretto, Pa., won the gold 

 medal and was one of the most at- 

 tractive features, keeping Gardener N. 

 Ireland busy explaining the method of 

 forcing. All were plainly labeled, in 

 striking contrast to the several exhibits 

 of Holland bulbs, some of which were 

 not labeled and some incorrectly, which 

 means disappointment to the pur- 

 chasers, who note the names and ex- 

 pect to get what they will not. 



The exhibits of Bobbink & Atkins, 

 the Julius Roehrs Co., F. R. Pierson and 

 A. N. Pierson, Inc., were favorably com- 

 mented upon. 



Carl Hagenburger and Herman 

 Knoble made notes for use at the Cleve- 

 land show next year, agreeing that the 

 whole aggregation was the greatest yet 

 attempted and certainly was an inspira- 

 tion to the promoters of what is to 

 come. 



A host of visitors came from near 

 and far, professionals :ind amateurs, all 



to see the products of Flora, as .F. D. 

 Eiscle, president of Henry A. Drecr, 

 Inc., expressed it, an exhibition truly 

 international insofar as the plants 

 themselves are concerned, for which a 

 full measure of praise is due the growers 

 of the magnificent stock, whether 

 blooming plants, foliage plants or cut 

 flowers. W. M. 



EDUCATING THE PUBLIC. 



"What do you owe to a flower?" 

 reads a query in the Arizona Repub- 

 lican for March 13. Almost two 

 columns of space is devoted to a con- 

 test based upon this question. Kach 

 contestant must write a letter of not 

 over 250 words in which he describes 

 some important happening in his life 

 which was connected with a flower. As 

 a prize for the best letter received by 

 this newspaper, a choice package of 

 Luther Burbank 's seeds is to be given 

 to the winner. Other newspapers in 

 other cities are running this flower let- 

 ter contest and the grand prize for the 

 best letter discovered will be an auto- 

 graphed edition of the 12-volume set 

 of "Luther Burbank, His Methods and 

 Discoveries." 



Denver, Colo. — At the Bright Spot 

 Greenhouses, Fifth and Josephine streets, 

 business has been uninterruptedly pros- 

 perous all winter. This is the establish- 

 ment formerly conducted by Charles N. 

 Page, the present proprietors being 

 George Downing and William E. Kash, 

 trading as Downing & Kash. 



