Maik 11 :^t. nti'i. 



The Florists' Review 



17 



Laid Out as a Landscape Planting, the Garden of F. R. Pierson Was Regarded as Markedly Successful. 



1 \ ii\i|;iy liic. They were sliowii in j^ar 

 (lens, oil till' (liiincr table, in vases suit- 

 alile tor the lioiiic. TliiTf won' two or 

 tliri'c I'xiiihifs of t'liniit urc ami art oli- 

 jccts wliicli would coiijx'rati' with llow- 

 rrs to hi'autit'v the lioiiit'. Tlii're was 

 <i|ui]iiii('iit for tlio cliickoii raiser — 

 which woiilil both bo of direct interest 

 to the seed trade an<l help indirectly t" 

 stimulate interest in K"r'l*'"i"tf- ^ •' 

 rions kinds of floricultural apparatus 

 were shown. Finally — yet tirst of all 

 there were the llowers themselves, si- 

 lently yet powerfully working to arouse 

 in the crowd that love for liviiij^ iieauty 

 which would find sat ist act ion only in 

 bein^; surrounijed with flowers. 



What They Add to Advertif^ing. 



Iiiileed, the slij^an and the show 

 ty|)ify the two in.ain currents of thought 

 in efl'ective tlorists' ad vert isinj^. Hither 

 llfiwers are to he bou;;ht for a |iarticular 

 pin]i(><e which only they can ade(piately 

 liillill and which the advertising will 

 \ividly siif,'j^est -or they .-ire to In' 

 bouj^ht "just to have ;irouiid,'' and tin' 

 .■id\(rtisin<^ will, i)erhaps less jiointedly. 

 iiiuind its readers of the abidino- jile.i-; 

 ore til livin^f with flowers. 



Of course, too, wli.at the flower show 

 iliil for a siiifile week in the year, but 

 with a larj;e nia;;iiilicence, the florist's 

 window may do in a small way, but 

 fifty two times as often. The show in 

 rile window will not rec(>ivo awards 

 from a committeo of formally appointeil 

 judtics. Hut it will, if efTcctive, receive 

 the \rt more valuable award of aftrai-t 



iiij;' a ciowd of' imndiasers, who are ii 

 the end the most iiii]M)rtant Jud;;es. 



\V. .\. II. 



•ROUND THE NEW YORK SHOW. 



•• L(.(d<. ma! '' 



'• i'es, dear, but don't touch; they are 

 wax," replied ''ma," touching a pod of 

 ;;ardeii peas to convince herself and sur 

 prised ti) find they were n.-itural and. 

 as W. F. ("lude and Philip Breitineycr 

 remarked later, durinj; an early morn 

 intf round, most appetizing. This ex- 

 liibit of \"ey:etables by Mrs. Charles M. 

 Schw.-ib. of horetto, I'a., won the gidd 

 medal and was one of the most .at 

 tractive features, kt'eping Gardener \. 

 Irel;nid bii-.\- explaininij the method of 

 forcinj;-. All were plainly labeled, in 

 strikiiifT contrast to the several exiiibits 

 of Hollanil liulbs. some of whic h were 

 not labeled and some incorrectly, which 

 means disappcdnt ment to the pur- 

 ih.ascrs, who note the names and e\ 

 pect to yet what they will lud. 



The exhiiiits of Hobl.ink \ .\tkins. 

 the .Tnliiis Koehrs Co.. F. K. Pierson and 

 A. N. Pierson, Inc., wi're faxur.tbly com 

 mentod upon. 



Carl Haffenburijer and irermaii 

 Kiudde made notes for use at the Cle^ e- 

 l.ind show next year, af,'reein}; that the 

 whole aj^fjcregation was the Kn'-'itest yet 

 .•(ttempted and cert.-iinly was nn inspir.i- 

 tion to the promoters of what is to 

 come. 



A host of visitors came from near 

 • ind far, i)rofessinnals and amateurs, all 



to see the jirocluit^ ot l'l()l;i. as .1. 1 ). 

 Hisele, president ol' Henry .\. Mri'er, 

 Inc., expressed it. ;iii exhibition truly 

 internat ion.'il insofar as the pl;ints 

 themstdves arc' concerned, tOr which a 

 full measure of praise is dui' the },M-o\vers 

 of the magnificent stock, whether 

 blooming plants, foli.i;4e pl.-mts or cut 

 flowers. W. M. 



EDUCATING THE PUBLIC. 



"What do you owe to a flower?'" 

 reads :i query in the Ari/oua Hejuib 

 lican for March Kl. .\lmost two 

 columns of sp.aci' is ibn'oted to a <-on 

 ti'st baseil uptiii this question. Il.acli 

 contestant must writi' ;i letter of not 

 o\er 'J.'iO words in which he (lescribes 

 some iiriiKirtant hap[>eiiing in his life 

 which was connected with a flower. As 

 a jirize for the best letter received by 

 this newspaper, a choice jtiickage of 

 I..uther Piirbank 'n seeds is to be given 

 to the winner. Other newspapers in 

 other cities are running this flower let- 

 ter contest and the grand jirize for the 

 best letter <liscovered will lie an auto- 

 grajdied edition of the P2-volumo set 

 of "Luther Tiurbank, His Methorls ami 

 Disco\eries. 



Denver, Colo. — At the P.ri;4hi Spot 

 < ireeiihoiises. Fifth iiiid .Fosephine streets, 

 business has been uninterruptedly |)ros- 

 perous all winter. This is the establish- 

 ment formerly conducted by Charles N. 

 Page, the present proprietors biing 

 (ieorge Downing and Willi.am K. Kash, 

 t lading as Downing <k Kash. 



