40 



The Florists^ Review 



Mauch 24, 1921. 



Bend, Ind., was in the city arranging 

 for Easter supplies. 



C. B. Knickman, of McHutchison & 

 Co., was in town March 21 on his way 

 back to New York from the west. 



PHILADELPHIA. 



The Market. 



List prices give little idea of the real 

 condition of the market for cut flowers 

 from March 14 to March 19. Business 

 was dull. The appearance of some trad- 

 ers from another city who would take 

 flowers from the day before, anything i i 

 exceedingly large number, provided they 

 got them at their own price, was an 

 event of moment. It meant the clear 

 ance of an accumulation. It was not 

 considered as selling, the sum realized 

 was too small; it was just a good rid- 

 dance. 



This little instance is given to show 

 the condition of the market. Sweet peas 

 and roses were in heaviest supply. Car- 

 nations were lighter. Even with the ar- 

 rivals of improved stock from the south, 

 daffodils were less overdone, although 

 there were enough of them to keep down 

 the price. There were considerably 

 more gardenias. Snapdragon is becom- 

 ing more and more plentiful. Daisies 

 are a factor. Ten weeks' stocks have 

 appeared. There is a good supply of 

 lilies in all three varieties. 



Easter Prospects. 



The cut flower market at Easter is 

 strongly influenced by the weather and 

 by the plant market. Given favorable 

 weather and a good demand for the 

 plants that the retailers have bought 

 so generously, there are excellent pros- 

 pects for a good market. 



The Plant Market. 



Eeports from the many establishments 

 that make a specialty of Easter-bloom- 

 ing plants indicate a heavy demand. 

 Orders are going out in large numbers. 

 Much of the stock is fine. Some is poor. 

 Some will be late. On the whole, pros- 

 pects are excellent. 



Our Boys. 



A friend calls attention to an article 

 in a daily criticising the throngs who 

 attended the New York flower show 

 last week for their heartlessness be- 

 cause, while the show was in progress, 

 long rows of boxes brought over from 

 France were being piled on the pier at 

 Hoboken. It was said the show flowers 

 should have been used for our boys 

 who had given themselves for their 

 country. 



This is a mistaken view. The idea 

 that national amusement should be 

 given up for prolonged sorrow is 

 wrong. Our boys would not wish it, 

 nor would they w^ish to have this flower 

 show transferred to Hoboken pier; it 

 would be senseless. 



Our hearts have bled for our boys. 

 We have admired them. We have 

 suffered for them. The mere thought 

 of them is like a touch to a wound, 

 causing sharp pain. We .are divided 

 about bringing them home. For those 

 that come let it be as quietly and rever- 

 ently as for those who stay elsewhere. 



Berger's. 



"Berger's" is the name on the win- 

 dow of the leading flower shop of an 

 influential suburban district of Phila- 

 delphia. 



BETTER ROSES 



We never had a better supply of better varieties than 

 we can offer you at the present time. 



Look over our list, and you will note that we are quot- 

 ing practically every variety that is worth while growing;^ 



RUSSELL 

 PREMIER > COLUMBIA 



SHAWYER 

 HADLEY - RICHMOND 



DONALD McDonald 



SUNBURST - AARON WARD 



DOUBLE WHITE KILLARNEY 



and 



CECILE BRUNNER 



If you have no Roses of your own, and there is no re- 

 liable source nearby, why not arrange with us for two or 

 three regular shipments of Roses a week? It is well for 

 you to look for your supply where there is a big supply 

 to draw from. If you will caiTy some of our Roses in 

 stock all the time, you will find that your sales will be 

 increasing. 



Our Roses will make money for you. 



THE LEO NIESSEN CO. 



Wholesale Florists 



BnnchM: 1201-3-5 Race St. 



WASHINGTON * JHlLrVL-IJCal^A JTTIA 



BERGER BROTHERS 



Snapdragons, Sweet Peas, Lupins, Valley, 



Yellow and White Daisies, Daffodils, Roses 



and Carnations all the year round. 



ORDER EARLY. PLEASE. 



1609 Sansom Street 



PHILADELPHIA 



Choice Roses, Sweet Peas, Valley, 



Daffodils 



It would pleaae us to receive your next telegram 



THE PHILADELPHIA WHOLESALE FLORISTS' EXCHANGE 



1615 Ranstead Street, Philadelphia 



Our Motto "The Golden Rule" 



Real estate experts will tell you that 

 Berger's is situated in the heart of the 

 best location for miles around. Berger 's 

 has worked up to this dizzy altitude, 

 slowly and steadily, from a small be- 

 ginning. History is not the subject of 

 this paragraph, but news of the pres- 



ent. Improvements have just been 

 completed at Berger's that have given 

 the place the impress of refinement for 

 Easter. An ordinary, well equipped 

 flower store has been transformed into 

 u parlor, tastefully decorated, with the 

 atmosphere of commerce hidden away 



