100 



The Florists^ Review 



Mabch 24, 1921. 



I Pacific Coast Department ^ 



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LOS ANGELES, GAL. 



The Market. 



At last writing there was plenty of 

 stock for everyone and prices all in 

 favor of the buyer, but a rain of forty- 

 eight hours' duration had the effect of 

 taking stock off the market and a 

 scramble occurred for flowers. Much of 

 the outdoor stock could not, of course, 

 be gathered, while that which was 

 picked was water-soaked and unfit for 

 shipment. Field carnations and daffo- 

 dils suffered badly and the flowers that 

 were sent in were a sorry-looking lot. 

 The bright sunshine since the rain has 

 changed all this and it looks as though 

 there would be a good Easter supply. 

 Lilies of good quality will not be over- 

 plentiful, the early date of the holiday 

 having caused some growers to apply 

 heat early, thereby damaging the qual- 

 ity of the flowers. It looks now as if 

 there would be a glut after Easter. 

 Prices quoted are reasonable, all things 

 considered. Roses will probably be a 

 little on the scarce side, as the plants 

 have been producing freely all through 

 the season so far and have not had time 

 to recuperate. Those stand-bys, Russell 

 and Ophelia, look the most likely. In- 

 door carnations are good and about even 

 with the demand. Small flowers and 

 greens are plentiful. There will be a 

 sufficient supply of flowering plants, 

 judging from present appearances. 



Various Notes. 



The second general meeting and sup- 

 per of the American Florists' Exchange 

 promises to be an even greater success 

 than the first, the business of the mar- 

 ket having gone ahead rapidly. 



The sympathy of his many friends 

 was extended to T. II. Wright, of 

 Wright's Flower Shop, upon the death 

 of his mother, which occurred recently 

 after a long illness. Although 83 years 

 of age, she had been bright and in the 

 best of spirits up to within a few days 

 of her death. Mr. Wright's father died 

 about seven years ago. 



S. Murata's illness proved to be much 

 more serious than was at first thought 

 and developed into ^ case of typhoid 

 fever. Although his friends are not 

 allowed to see him, inquiries at the 

 hospital led to the statement that he 

 was doing as well as possible. At the 

 store, owing to the excellent system 

 carried out by a loyal staff, everything 

 ia going smoothly in Mr. Murata's ab- 

 sence. 



C. A. Brazee, the well known florist 

 and grower of bulbous stock, of Wil- 

 mington, Cal., was married recently, at 

 San Diego, Cal., to Mrs. Williams. Even 

 a bad case of daffodil poisoning has not 

 damped his youthful ardor or faded his 

 emile, though he admits it was a pain- 

 ful experience. Mr. Brazee suffers 

 more or less from this every year, dur- 

 ing daffodil time. 



Some of the finest Darwin tulips seen 

 BO far this season were at the store of 

 the California Floral Co. and it is 

 rumored that Victor Swanson, in addi- 

 tion to his known skill as a packer, is 

 developing an excellent flower grower. 



Bobert Livingstoa, of Columbus, O., 



the head of the well known seed firm 

 there, and Mrs. Livingston left this 

 week for home, after a stay in south- 

 ern California of about two months. 

 Their friend, Albert Knopf, of the 

 Redondo Floral Co., says that both are 

 well pleased with their visit. 



Propagation of Erica melanthera and 

 other varieties of heather is going on 

 rapidly and successfully at the Monte- 

 bello nursery of Roy F, Wilcox & Co. 

 A new batch of E. persoluta is just 

 being taken from the propagating cases 

 and others are about ready. A good 

 deal of young rose stock is being 

 grafted on Manetti and looks well. 

 Large quantities of 6-inch and 8-inch 

 kentias are being shipped, but Boy 

 Wilcox says that before long quantity 

 shipments, except in assorted sizes, will 

 be out of the question, large orders 

 having greatly depleted the stock. 

 Every corner in this big place now is 

 working and Mr. Wilcox feels gratified 

 at the way stock of all kinds is thriv- 

 ing; in fact, the question of room is be- 



coming so pressing that he is making 

 special offers at low prices to clear out 

 certain lines of nursery stock and get 

 more room. It may be noted that these 

 are not old or overgrown plants, but 

 good, marketable stock. He is certainly 

 beginning to reap the benefit of his 

 policy of keeping everything right and 

 in growing condition, no matter what 

 the expense may be. 



The "sold-out" signal on Easter lilies 

 was moved from the growing establish- 

 ment of Walter Armacost & Co. to their 

 store early this week, it being the policy 

 of this firm not to take more orders 

 than can be filled with stock of the 

 good quality for which it has become 

 so well .known. Manager Williamson 

 says there are two more large consign- 

 ments of the new baskets on the way 

 and they will be here in time for Easter 

 deliveries. 



George Hall & Co. report an improve- 

 ment in business over the last two 

 weeks. 



Polder Bros, are in with a fine cut 



Carnations Roses 



Violets Heather 



Plumosus 



All other California Flowers and Greens 



Packed Rigfht Shipped Anywhere 



L. A. FLORAL CO. 



The Hotue of Quality and Service 

 236 EAST FOURTH ST., LOS ANGELES, CALIF. 



Write for Special Prices 



Send Us Trial Order 



and Let Us Save 



You Money 



S. MURATA & CO. 



380-386 S. Los Angeles St., LOS ANGELES, CAL. 



Oldest and Mo«t Experienced Shippers in California 



WE NEVER MISS 



