32 



The Rorists^ Review 



Mabch 31. 1921. 



in quality; some were too poor to sell, 

 even on a short market, while others 

 were good enough to command $5 per 

 hundred, although $4 was top for most 

 growers. There were few violets, with 

 generally little demand for them. Cat- 

 tleyas were so scarce that, starting at $1, 

 the price advanced to as much as $2 each 

 for the best. Some quite large con- 

 signments of gardenias came from the 

 east; they sold slowly because no chance 

 was given to work up advance orders 

 for them. Colored freesia was one of 

 the most popular of corsage and table 

 flowers. There was plenty of valley 

 and it sold well. Callas profited by the 

 shortage of giganteums. 



Of other flowers there is not much to 

 record; they were in such variable sup- 

 ply and demand that no general state- 

 ment would include all cases. 



On the whole it may be said that the 

 business was highly satisfactory, al- 

 though prices averaged lower than for 

 any recent Easter and an increased 

 quantity of stock failed to produce for 

 the growers an increased sum of money. 



Retailers' Reports. 



In a general way retailers are well 

 pleased with the Easter business. Most 

 of them had a first-class trade, in many 

 cases the best on record. Some were 

 stuck on plants, due to too high prices, 

 but they made good profits on cut stock. 

 It is a general report that the public 

 was in a buying mood different from 

 last year; while there were plenty of 

 buyers, they were disposed to limit their 

 expenditures. Consequently, the stock 

 that was left was of the more expensive 

 kinds. But most retailers had bought 

 conserv.itively and had liftle left. 



Poole's Piffle. 



The Easter business in Chicago retail 

 stores certainly was not helped, though 

 it might not have been hurt much, by the 

 efforts of Eussell J. Poole, secretary of 

 the aldermanic committee seeking to 

 reduce the cost of living. It will be re 

 membered that Mr. Poole accused the re- 

 tailers of profiteering at Christmas. 

 March 25 the following appeared in the 

 daily papers: 



Retail florists aro slionlint; tlio jirico of r.islcr 

 lilies and other flowers skyward, Knssi'll J. 

 Toole, immicinnl lii cost expert, warncrl ycstrr 

 day. 



"A ceneral investiention of wholesale :iiid \f 

 tail prices shows retail prices are bcinc tKiosted 

 from "00 1(> ".OOO per cent in some instances." 

 the report reads. "This is unfair merchandis- 

 InB." 



It was a coincidence that in tlio same 

 issue of the Trilmno carrying tlir above 

 the Fleisrhni.tn Floral Co. had an adver- 

 tisement (i('cii])ying nearly a full pngo 

 headed "E;ister Flowers at Most Kca 

 sonable Prices," while the Bohannon 

 Floral Co, used a similar space to a<lv('r- 

 tisc ' ' Xn Advance in Prices for Enster. ' ' 

 No doubt these helped to nullify Poole's 

 piffle, but the Allied Florists' Associa- 

 tion at once cnme to the front and se 

 cured the publication of the following 

 March 26: 



In a statement issned yesterdRy the Allied 

 Florists' Assoi iation ridicules the assertion of 

 Russell .T. Priole, city hi cost expert, that retail 

 florists are l.oostini; prices for Easter sales. 



"Mr. Poole his not ni.ide a fhoroueh investi- 

 Bation." the siat<ment says, "Flis assertion 

 that flower jirice^; arc lieinB boosted 2.000 per 

 cent is unrensonaM*'. That would mean that a 

 jilnnt costin;; $- at wholesale is being sold for 

 $40. 



"Easter lily blooms cost the retailer from 20 

 to .10 cents each, and are beinp: sold at from .T, 

 to 65 cents. The average net profit of Chlcaeo 

 florists for Easter will run from twelve to fif- 

 teen per cent." 



Daylight Saving. 



Chicago has gone on the daylight sav- 



We are Saving Daylight 



Remember all Chicago set clocks ahead one hour March 27. 

 Unless you did the same you should dispatch your order by wire 

 sixty minutes earlier than formerly. 



You Can Save Money 



By Using Flowers from Pyfer & Co. 



.«*The value you get here will make your business pay vou better than 

 ever before. SEND A TRIAL ORDER TODAY 



FINE NEW CROP OF RUSSELL ROSES READY NOW 



$8.00, $10.00, $12.00, $15.00, $18.00, $20.00 and $25.00 



per lOO, according to length of stem. 



We want you to try these Ru( sells because we know you will want more of them 



EXCELLENT ROSES 



Premier, Columbia, Milady: p ,^ 



Long fancy $20.00 to $25.00 



Choice medium 15.00 to 18.00 



Good shorts 8.00 to 10.00 



Ophelia, Sunburst, Hearst, Maryland, Pink and White Killarney: 



Long fancy $20.00 



Choice medium $12.00 15.00 



Good shorts 6.0<) 10.00 



Special fancy roses billed accordingly 



Other Choice Stock 



Carnations: p^j. j^q 



K.Tncy first -cl.iss stock $ 4.00 to $ 5.00 



(hiiicc medium stock 3.0O 



Sweet Peas: 



Fancy Spencers 2.00 to 3.00 



(1,000 lots— $15.00 and up> 

 Tulips: 



I-ancy colored — single and douhlc 6.00 8.00 



D.irwin 6.00 to 8.00 



Jonquils: 



Fancy stock 6.00 



Calendula -Orange King 4.00 6.00 



Pansies: I'ci ilozen bunches — $1.00 to $I..iO. 

 Violets: 



Smulc iir (louMc 75 i.oo 



Valley 8.00 



Pussy Willows .-,00 5.00 



Mexican Ivy 1 OQ 



Adiantum: I'cr 100 1.00 to 1.50 



Asparagus Plumosus: Per bunch 35 .50 



Asparagus Sprengeri: Per bunch 35 .50 



Ferns: Per 1,000 500 



SUBJECT TO MARKET CHANGE 



Our Motto: "Nothing is too much trooblc to pleas* a customer.** 

 L. D. Phone Central 3373 164 N. Wabash Ave , CHICAGO 



