34 



The Florists' Review 



Mabch 81, 1921. 



You Will Make Money on the 

 — Flowers You Get Here — 



Note 



Chicago clocks have been set one hour ahead for the summer. 

 Unless you have done the same, it is one hour later in Chicago 

 than it is by your clock. To avoid disappointment 



Order Early 



F rNE ^ ft OMPANY 



30 E. Randolph St 



WHOLXBAXJl VUtRUTI 



LD.PlMMRMMpkS578 



CHICAGO 



Hentlon Tlw BcTlew when you write. 



ing schedule again this year. Those 

 who want prompt attention to their 

 orders should keep in mind the difference 

 in time. 



How Big and the Cost. 



W. J. Keimel has an interesting article 



in the annual just published by the 



American Bose Society. It is entitled 



"Cut Eoses Around Chicago" and in it 



Mr. Keimel gives the following figures 



as to the extent of the rose-growing 



industry here. They are: 



Space devoted to roses 10,000,000 sq. ft. 



Growers' investment $10,000,000.00 



Operating expenses, yearly 6,000,000.00 



Persons employed 2,000 



Mr. Keimel divides the operating ex- 

 penses under the following heads: 



Labor $2,000,000.00 



Coal 1,600.000.00 



Fertilizer 400.000.00 



Rose plants 400,000.00 



Insecticides 100,000.00 



Maintenance and miscellaneous 1,500,000.00 



Total $6,000,000.00 



Various Notes. 



By the now familiar method of abol- 

 ishing the position, the new West park 

 board has eliminated Jens Jensen as 

 landscape architect for that system. 

 Mr. Jensen has been identified with the 

 building, remodeling and maintaining 

 of the west parks since 1886. He has 

 built up a national reputation. At one 

 time he was superintendent of the West 

 park board, but for several years has 

 been giving the system his services as 

 landscape architect for $250 a month. 



The Allied Florists' Association spent 

 about $1,000 advertising Easter flowers 

 in four daily papers, using two Tuesday, 

 one Wednesday and one Thursday. A 

 big spring campaign is planned. 



Had more lily plants been available, 

 A. Lange thinks hia total Easter busi- 

 ness might have run as much as twenty 

 per cent above last year. Without them 

 the gain was between five and ten per 

 cent. Everything was sold except a few 

 large rose plants, which cost more than 

 most buyers wished to pay. 



Sensing the changed conditions, the 

 Alpha Floral Co. shunned high price ar- 

 rangements of plants and stocked 

 heavily on small potted stock. The re- 

 sult was a great increase in total sales 

 over last year, when a blizzardy Sun- 

 day wrecked the corsage business. 



Flowers for Profit 



YOUE 



Principal 

 Location in 

 The Market 



PROTECTION 



Can the retail greenhouse estab- 

 lishment meet the competition of 

 the exclusive retail store when 

 the actual cost of every cut flower 

 grown by the retailer must be 

 less than the wholesale market 

 values from Chicago ? 



In consulting our wholesale 

 market letters, you possess the 

 means of making the retail price. 



MAILED W^ITHOUT 

 CHARGE 



KENNICOTT BROS. CO. 



174 North Wabash Avenue 



CHICAGO 



Mention The Bcrlew when yon write. 



Johnson & Chronis had a handsome 

 holiday business out on the south side. 

 The wet weather Thursday and Fri- 

 day before Easter spoiled the oppor- 



tunity to get good holiday prices, ac- 

 cording to John Mangel, but Saturday 's 

 clear weather brought a big volume of 

 business into the Monroe street store. 



