38 



The Florists' Review 



March 31, 1921. 



Look at all of the other ads first 



— then look at our prices 



Imported Waterproof Crepe Paper, 



15 beautiful floral shades to select from 



Per dozen, $4.50 



Per 100,$35.00 



MosSy per bale $1.35 



Chiffon 



Thrce-strlpc, white, plnk, violet, 



6-liich. per yard, 6Hc 



Bolt of 46 yards, 93.00. 



Thr«e4trip«, white, pink, violet, 



4-lach, per yard. Sc. 



Bolt of 45 yards, $2.25 



WindUr Smiling Service 



Dr. Du Snperiora Magnolia Leaves, brown and 



green, per carton, $l.SO; 



10 cartons, $13.50. 



JVrite for our new price litt 



WINDLER WHOLESALE FLORAL CO., 1310 Pine St, 



All 

 Phones 



ST. LOUIS, NO. 



BRAMPTON, ONT. 



Easter Business. 



There never was sucli an Easter. 

 Some of the florists hardly dared hope 

 that there would be such a demaaid for 

 stock, but those who prayed for a busy 

 holiday season could never have antici- 

 pated such a busy time as they expe- 

 rienced last week. Delightful, spring- 

 like weather rendered shipping easier 

 than ever and better conditions for 

 both wholesale and retail trade would 

 be difficult to imagine. 



Easter lilies were all sold out early in 

 the week, and roses and carnations, par- 

 ticularly, were much sought after. The 

 roses cut this Easter were particularly 

 fine and prices were lower than during 

 the last three or four years. Orchids 

 were shipped in large quantities across 

 the border, but the demand for these 

 flowers is increasing every year and 

 they now find their way to almost every 

 city and town in the Dominion, during 

 holiday times particularly. 



Violets, fortunately, held up, owing 

 to the few days ' dull weather last week, 

 and along with sweet peas and anem- 

 ones helped to fill many orders. The 

 large crop of short American Beauty 

 reses, which usually comes in at this 

 time of year, did not materialize suf- 

 ficiently early, but there will soon 

 be a heavy cut, succeeded by another 

 large crop in good shape for Motliers' 

 day. W. G. P. 



BOCHESTEB, N. Y. 



The Market. 



Last week business came with a rush. 

 Commencing early Monday morning, the 

 heavy demand came as a bomb dropped 

 from the sky, and this continued right 

 through until Sunday noon, when un- 

 questionably the climax was reached. 

 Throughout the city and the surround- 

 ing towns business was bigger and bet- 

 ter than ever, according to reports given 



GOLD LETTERS 



No.1 $3.50 per 1000 



No. 4 2.76 " " 



No. 6 2.25 " 



Script Words 18.00 " 



WE ARE THE LARGEST DISTRIBUTORS OP 

 GOLD LETTERS IN THE UNITED STATES. 



Prompt delivery guaranteed, as we carry a large stock 

 on hand at all times 



Frank Wischerth, 300 McDongal St., Brooklyn, N. Y. 



Special Season's Offer 



100 1000 



Imported Waxed Dahlias, assorted colors $ 1 .90 $ 1 7.50 



Imported Rambler Roses, assorted 75 7.00 



Imported Daisies, white, yellow 75 6.50 



Easter Lily Spray, with bud 6.50 



We also carry Roses, Carnations, Poppies, Sweet Peas, Nasturtiums and other 

 flowers in season. Complete sample assortment, $1.00. 



Lotos Nanufacturing Co., oyb^u^Ve., Chicago, 111. 



by the florists themselves. There was 

 only a limited supply of potted lilies on 

 the market, but everything else was 

 quite plentiful, except perhaps spiraeas. 

 Potted bulbous stock was in big de- 

 mand; in fact, there was scarcely any- 

 thing in a blooming plant but was sold 

 within a short time. The stores are 

 fairly well cleaned out. 



This was also a wonderfully good 

 Kaster for cut flowers. There was a 

 heavy demand for flowers, and stock 

 cleaned up well. Everything in cut 

 flowers was in splendid condition, ex- 

 cept violets, which were soft and possi- 

 l)lv weakened bv the warm weather of 



Mothers' Day Cards 



100 for $0.75 

 500 for 2.50 



200 for $1.25 

 1000 for 4.50 



C. C. POLLWORTH CO., 

 Milwaukee, Wis. 



late. There was an enormous demand 

 for them, however, and unfortunately 

 the supply was not equal to the demand. 

 Sweet peas were excellent and fairly 

 plentiful. Gardenias were also in fair 

 supply and sold well. Orchids were in 



