44 



The Florists^ Review 



Mabcu 31, 1921. 



Elco Brand of Ribbons 



UNUSUAL LINE OF NOVELTIES 

 WITH PERSONAL SERVICE 



FEATHERWEIGHT SUNRAY 



SHIELD CHIFFONS 



Write for samples 



M. H. LEVINE CO., 874 Broadway 



NEW YORK CITY 



bought. There may have been Easters 

 when some higher prices were secured, 

 but none when a more satisfactory, all- 

 around Volume of business was trans- 

 acted and this is the more surprising 

 with the holiday coming on so early a 

 date and yet being favored with such 

 balmy weather. 



i Easter yearly becomes more and 

 more of a plant holiday. Coming as 

 ^arly as March 27, it was at one time 

 feared that lilies and other flowering 

 plants would be in short supply, ))ut 

 this did not prove true, except in the 

 fase of lilies. A large number of these 

 were grown and nearly all were flowered 

 0n time, some a little too early, yet the 

 (lemand was so strong that many thou- 

 sands more could have boon sold. There 

 were few unsold on the morning of 

 March 2(;. Plants carried, as a rule, 

 from three to six flowers and were 

 mainly of the giganteum type. Whole- 

 sale prices were $25 per hundred buds; 

 retail, double this price. Some formo- 

 sums wore seen and these were taller 

 and carried far more flowers than the 

 gigautoums. This is the lily par ex- 

 cellence for an early Easter and for 

 cutting. 



Kosos wore in good demand. Home 

 fine standards wore included. Tausond- 

 scliocn was more abundant than any 

 otlicr sort, but Hi.'iw.'itlia. Dorothy 

 Perkins, Paul's Scarlet Climber and 

 other ramblers, as well as numerous 

 polyanthas, hyl)ri(l perpetuais and hy- 

 brid teas, were sold, llydr.-uigoas were 

 never seen in greater ;ilinn(laiice or of 

 finer quality. They wore somewhat 

 overdone, esjiecially in the larger sizes. 

 Genistas were fine and sold well; so 

 did ericas and acacias. 



Azaleas were comparatively scarce 

 and high-priced. Some good white 

 marguerites and well flowered lilacs 

 gold well, as did bougainvilleas. There 

 was an immense (piaiitity of bulbous 

 stock in pans. The growers had li.'ird 

 work to hold some of this b.ack witii 

 outside temperatures of 84 degrees 

 early in Piaster week. There were some 

 cinerarias, primulas and cy<damens. Imt 

 fewer than had been expected. Pots 

 of lily of the valley found favor, as did 

 some nice gardenias. Not so niiiny 

 primus, mains, wistarias, (b'utzias and 

 other forced shrubs were seen as usual. 

 A few nice X'l-i'i^'^ of the yellow 

 Jasminuiii primulinum were offered. 

 There was only a moderate call for 

 ferns and foliage plants. Taken all in 

 all, more plants were undoubtedly sohl 

 than ever before at Boston. 



Cut flowers are a comparatively minor 



A beautiful, green enameled, adjustable 



Plant Stand 



It has a range in height from 26 to 52 

 inches, and you will find it invaluable 

 for decorative purposes and the display 

 of plants and baskets in your store and 

 window. 



Poppy design is carried throughout. 

 A beautiful ornament for any store. 



Price 



$3.00 each 



Percy Jones 



WholeMle Cat Flowers and Florist*' Supplies 



30 East Randolph Street 

 Chicasfo - - Illinois 



EASrER CORSAGE PINS 



Blue steel. Violet Heal, packed 250 in a box. 



3-in.. $3.60 per lOOO: SH-in., $3.75 per 1000. 

 CMh or New York Reference. F. 0. B. New York. 



M. DAVID KLEIN CO. 



1248 Myrtle Ave., Brooklyn, N. Y. 



discriminating 

 women — 



always go to the florist 

 who exercises care and 

 dilisfence in fillingf an 

 order. 



KLFlorists who use these 

 classic, yet inexpensive 

 waterproofed wood fi- 

 ber jardinieres for their 

 potted plants, ferns, cut 

 flowers and decorative 

 purposes display a keen- 

 ness to satisfy their cus- 

 tomers — 



€[, You, too, can enjoy an 

 added prestij^e and at 

 the small cost of but a 

 few cents per plant — 



€LSend for details re- 

 garding our trial order 

 proposition. 



Mono Service Co. 



NEWARK, NEW JERSEY. 



