112 



The Florists^ Review 



Makch 31. 1921. 



Large Specimen Evergreens 



For critical landscape planting. Not culls or overgrown, but 



every one a specimen. Given plenty of room in the nursery row for perfect 

 development. All dug with hard ball of earth and burlaped. 



f\ Price E&fh 



«.?«1 Juniper Virginiana Glauca Blue Cedar* 7 to 8 feet tall $24.75 



Juniper Virginiana Schottii (Pyramidal; 7 to 8 leet tall 23.50 



Juniper Chinensis i Pyramidal > H leet tall 1 6.^0 



Juniper Chinensi- Pfitzeriana 6 to 7 feet spread 17.50 



Juniper Elegant. Lee (Golden Cedar) 4 feet spread 10.(0 



Juniper Virginiana Red Cedar) 5 to « feet tall 11.80 



Juniper Virginiana ( Bed Cedar) H to 7 feet tall 14.50 



P.cea Alba (White Spruce) 7 to S feet tall 12.fiO 



Picea Alba '"White Spruce 8 to 9 feet tall 14.50 



Pice « Pungens Colo. Blue Spruce (i to 1 -' feet tall $20.00 to 50.00 



Pinus Montana (Mt. Pine) 3^0 4 feet spread 13.50 



Pinus Au«triaca (Austrian Pine) 8 to 10 feet tall 24.75 



i Pinus Strobu* (White Pine) 4 to 5ftettall 4.85 



-' Thuya Occ. Pyramidalis (Pyramidal Arbor Vitae) 4 to 5 feet tail 7.65 



?:* Abies BaUamea( Balsam Fir) 8 feet tall VS.tO 



r Abies Concolor (Concolor Fir) 5 to (i feet tall 15.75 



Abies Concolor (Concolor Fir) (5 to 7 feet tall 17.80 



Abies Douglassii (Douglass Fir) 7 feet tall 10.25 



Abies Douglassii Douglass Fir) 4 feet tall « 75 



Abies Tsuga Canad nsis (Hemlock) ■ to (i feet tali 1 1 80 



Iji^^^^'i '^"^'s&>^%. Juniper Tamariscifolia (Creeping Juniper) 3j to 4 feet spread 13.50 



(V'^W/UVc^V W Taxus Cuspidata Jap. Yew; :U to 4 feet tall 7.75 



V.^^^^ CAR LOT ORDERS SOLICITED 



ROHLFS' NURSERIES, Davenport, Iowa 



volume of his Imsiiiess for the coiuiiif,' 

 year, it would lie an easier task to fi.x 

 prices. A study of exist iufj; eonditions 

 e()ni])are(l witli former experiences will 

 frreatly assist one in estiniatinj; future 

 volume of sales. 



It is the volume of sales that will 

 mostly affect the item of general ex 

 peuse, for all of us are f^enerally loaded 

 up with a fixed overhead expense 

 whicli is so heavy we must necessarily 

 watch this char>,'e closely. So much of 

 this cost is firmly tixed tliat the only 

 way fjeueral expt'use percentaf,'e can 

 he materially reduced is by increasing; 

 volume. Hut if \(dume is c<)nsideral)ly 

 decreased, net profits may easily be 

 more than wiped out. Therefore it is 

 f^eneral expense that is most (prickly 

 and surely .affected by an increase or 

 decrease in volume of sales. 



A careful analysis of t;eneral exju'nsi' 

 items, wliich, of course, iiudude oflicers' 

 or i)ro])rietors ' salaries, over a fixed 

 jieriod of years should enable one to 

 estimate (piile accurately in adv.iiu-e 

 tlie exi)ense ]iercenta};e on a given 

 volume of business. With us we find 

 that it is .averjiging thirteen i>er cent. 



Selling Cost. 



Selling percentages v.iry but little 

 with compiinies who secure their busi- 

 ness through commission salesmen. 

 Comii.'inies who work through salaried 

 salesmen or catalogues no doubt name 

 .■I figure within which business is jirotit- 

 ably secured. It costs us forty-five jier 

 cent to cover tlie salesman's commis- 

 sion for selling, delivering and standing 

 his shrinkage. 



I'nder jtacking costs we include ji.ack- 

 ing labor, materials used, and prepay- 



Seasonable Stock Ready Now 



Begnnia— Melallica. Mrs. M. A. Patten and Sandersonii. 2^-in , 

 $8 00 per 100. 



(iloire de Chatelaine, 2/^-in., $G.OO per 100. 



(Jrac-ili.s Luniinosa, Prima Donna, Miffnon and Erfordii Superba, 



$5.00 per 100. 



Fuchsia— Lord Byron. Mrs. E. (i. Hill Minnesota, Phenomenal, 

 Speciosa and Black Prince, 2X-in., %i\ 00 per 100. 



Manetf ia— Bicolor, good for vases and baskets, 2V^in , $6.00 per 100. 



Pel unia— Double, best named sorts, all colors, $C.00 per 100 for 

 2% in. pots. 



STORRS & HARRISON CO. 



PAINESVILLE, OHIO 



STAR BRAND ROSES 



"American Pillar" and nearly every 

 other good hardy climber. 



Send for our list. 



TT,. pONARD ft 

 '"• y, JONES CO 



Rob"rt Py'p. Pros 





WEST GROVE. 

 PENNA.. U.S.A. 



Ant Wintzpr V -P. 



ment of freight. Packing cost, we find, 

 lias shown ;i marked relat ionsliiji to 

 jtrices. As jirices liave advanced, the 

 iierceutage of packing cost has dimin- 

 ished. Kven tliougli lumber, nails, 

 twine and everything used, as well .as 

 labor .and freight, have increased 



Amprlopsis Veitchii or Boston Ivy 



3-.>ear 3 lo 4 ft. tops and extra heavy ro< ts. 

 much heavier than the usual grading, fin 

 for the Florists' trade. pg^ ,q pg,. ,qq 



Very heaviest grade $L'.50 $24.00 



3-year, good grade I'.SO 22,00 



2-year. No. 1 grade 1.50 14.00 



Alsu tire St. Kegis ^nd Eariy King Kasp- 

 berry an Snyder and Kldorido Biark'uerry 

 at right prices. 



S . Regis Raspberry. ..$14.^0 per 1000 

 Early King Raspberry. lo.OO per 1000 



Snyder Blackberry 1,5.0 » per 1000 



Eldorado Blackberry .. 15. W per 1000 



This is all extra fine stock strictly fresh. 



Ciin't be beat. 



U S^LE COUNTY NURSERV, U Salle. III. 



