14 



The Florists^ Review 



Fbbhuary 3, 1021 



*• If «i I • ' ^ t: 



i^S£>' 



t'-' 'm ' 





View of Retail Department. 



Noted for forty-four years for qual- 

 ity, reliability and complete service, 

 we desire florists (not yet custom- 

 ers) to send for our free 



FLORISTS' CATALOG 



OF 



Seeds, Bulbs and Florists' Supplies 



for the Garden, Field and 



Greenhouse. 



We are beginning our forty-fifth year in the seed business, and cannot help but feel gratified at 

 our con^antly growing li^ of cu^omers. The facit that our cu^omers come to us year after yeeur proves 

 that our seeds have been satisfactory, and that has been our aim— to supply seeds of such quality that 

 our patrons will be perfectly satisfied and will come back the next year, bringing along their friends. 

 To our patrons we would say that our future service will be of the same high class as in the pa^, and to 

 those who have never purchased seeds from us we would say, "Give us a trial"— you will then join the 

 ranks of those who have bought from us for years, and to whose commendations we owe the success of 

 our business. 



Quality — Service — Integrity 



BECKERT'S SEED STORE 



101-103 Federal Street 

 PITTSBURGH, PA. 



Per large trade packet, containing 

 about 4000 seeds, 



$3.00, postpaid on receipt of price. 



MR. GEORGE BALL. Glen Ellyn. IH. Chicago, November 9tb. 1920. 



Dear Sir:— We feel impelled to tell you the high praise that we have received 

 from our customers concerning your White Aster. In addition to its magnificent 

 form, it also has the advantage of being an excellent keeper and one of the best 

 sellers that we have to offer. We take great pleasure in recommending this 

 variety to anyone for cither commercial or private growing, as it is superior to 

 any other White Aster. Very truly yours, 



THE CHICAGO FLOWER GROWERS' ASSOCIATION. 



BALL'S WHITE 



ASTER 



The seed of this splendid Giant Aster of the Late 

 Branching type— the product of twelve years' selection to 

 develop a perfectly double flower, of flawless color— is 

 offered in 1921 for the first time. 



lu the Fall of 1908 a plant was fouud among Late Branching 

 White Asters on which the flowers were solidly double, so much so 

 that, from eight to ten flowers, only fifty seedlings were grown the 

 following year. • 



It has been grown and the seed carefully selected every season 

 since. In 1918, three-quarters of an acre netted $2,320. An 

 exceptionally good market helped, but this variety has always sold 

 for 50% more than ordinary White Asters. 



The flowering season comes between the early and late, when the 

 market usually is best. It grows to a medium height with full, dis- 

 tinctively centered blossoms, ideally formed for long distance shipping. 



Seedsmen wishing to catalogue this splendid New Aster, please write. 



GEO. J. BALL, 



: ORIGINATOR! 



GLEN ELLYN, ILLINOIS 



