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The Florists' Review 



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FACTS about PRICES 



ARE YOU AWARE THAT 



TODAY'S PRICES ARE LOWER IN MOST 



CASES TH'AN WARRANTED 



BY REPLACEMENT COSTS? 



The declines brought about by the readjustment process have 

 been greater than warranted by COST OF PRODUCTION. 



TODAY'S BUYER BENEFITS 



Waiting for lower prices will be costly, for unquestionably they will be higher. We 

 have taken our losses, as have most manufacturers — you get the benefit IF VOU 

 UrV NOW. 



CONFIDENCE AND OPTIMISM 

 BEGET BUSINESS SUCCESS— 



Buying now iiw your Easter needs shows wisdom and foresight — for vou will 



SAVE MONEY 



and HI-; PREPARED FOR THE PROSPEROUS BUSINESS AHEAD. 



BEAR IN -MIND, too, that Florists' Supplies have advanced less than any com- 

 modities wr know of, and consequently declines must be of smaller percentage. 



M. RICE CO. 



WriVe for our 36 -page Catalogue of "Keystone Quality" Florists' Supplies, ^^'■"^ 



1220-22-24 Spring Garden Street, PHILADELPHIA, PA. 



Mention The IteTlew when you write. 



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SPRINKLEPROOF CHIFFONS 



Repel moisture, are more durable than ordinary chiffon and 

 cost no more than the cheaper sort. All widths and colors 

 delivered promptly from our immense stocks. WERBRO 

 RIBBONS are manufactured in our own factory 

 and sold at prices beyond the reach of competition. 



WERTHEIMER BROTHERS 



THE NATIONAL FLORAL RIBBON HOUSE 



Owners and Operators of WERBRO RIBBON MFG. CO 



PATERSON, N. J. BATH. PA. 



Office and Salesrooms: 17-25 East 24tli Street, NEW YORK 



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