Fbbiujaiiy 3, 1021 



The Florists^ Review 



25 



Salt Lake City Florist's Window Display Aimed to Gain Telegraph Orders for St. Valentine's Day. 



ami (ilic which li;is ihomiI succcssfii] ill 



past years is the cirt-nhii- letter. This 

 is an oiijxirtiinity to ^^et in direi-t touch 

 with ;in olii eustmrier. :iinl it sIkiuM lie 

 luecl caret'iilly. Iii^emiit\- liestowed in 

 tlie \\ritiii<r of this eirci[i;ir will insure 

 much husiiiess, 



Het;iilers wIki Wduld like to distribute 

 circulars to their regular customers and 

 do not relish the tiioufilit of the printing 

 hill for special letters can easily avail 

 themselves of the f(d<lers issued liy the 

 S. A. F. for the retail trade to use iit St. 

 Valentine's day. This method has one 

 ad\ ;i iitaj^e in econotny o\-er ne\vs[)aner 

 advertisinj,', that since tlie letters <jo 

 only to re<,nilar ciistomers, there will he 

 a greater iiroport ion of returns. 



Use Free Publicity. 



Then ap.ain, by having the mcinhers 

 of the sales force in-t nidi,! t , boom 

 sales fill- this day moi-c ,-:in ln' dune than 

 tlie average florist inioht re.-ilize. If 

 f"r ten days hel'ore Fehruarv II all the 

 clerks made a pidnf of ' nirnt h.ninL; 

 tlourr valiMitines to each cnstonu'r who 

 entered the store, how m.inv persons 

 w.Mild be dirc-tly rea,die,l bv' the most 

 efTective of .-,11 advertiMou-, prrsM.nl 

 '•""^"'•'•' 'I'l'i- f"i-m of .•olv.Ttisin.. 

 costs abscdutelv nothin" ,.x,.,.pt ; lif 

 tie extr.-i time to talk to ,..-,ch ,-ust'omer 

 who c,,,nrs ,,,. In iiianv stores tliis is 

 I'ein- ,1,„„, systematicallv, but in manv 

 "thers II ,s .-ibsnliitelv ne<rh.,.t c] until 



;' ''■■1>' '"■ '"" ''•■'■"i-e the ;ictu;il tim,. for 

 buyin^r. 



i'-i't, after all. the chief thin- is to 

 k<'e|) at It. whatever method is used If 

 florists will ,]<.vote the requisite effort 

 to advert isin<,r the fact that flowers are 

 111 best taste for valentines, then the 



future of jjood St. X'.aleut ine 's ;inni\-er- 

 sary will be assureil as one of the best 

 days in the year for this tnide. 



A CALL FOR CAMELLIAS. 



A few cl.'iys a-o 1 had a call for ca 

 nudlia tloweis foi- a ^(dden weddiny;. 

 The customer s.aid the bii.le of fifty 

 years aeii re(-ei\fd a wcdiline lionipiel 

 consistinii' laieidy of i;i niell i:is. pie 

 seiited to her by the |iropiie1or of a 

 f.;i'eenhouse in ( 'hicaj.;!!. XaturaHv, a 



dujdicate of that b po't was de-ired 



for her ;,rolden weddiu-. ., We sup|.lied 

 • ither (lowers insiead. Then w,' at once 

 resorted to the advertisements in The 

 Review, in the ho]>e of finding caimd- 

 lias in the list, but om se.an h was in 

 vain. \\'|. c-iine to tlu' conclusion that 

 ''"' '-amellia is un|ir(dit able .as a com 

 "ii'i'''ial (li>wer. or i! would be .-ol \ ci t i-e.l 

 ill The Ke\iew. Will y..ii kilidl.\ -i\e 

 lissome information ;iliout tlo' plant, the 

 teinpei.ature that suits it. its vriliie ;is a 

 l'i'"'iii'-<"|- ill the t-reenhons,. ;ind whii,- 

 it c;in be idit.-iined .' ('. I'. ( ', Kan. 



•\s ( . l-\ ( ■ i-onjeci uie--, I he r;inielli:i 

 III the l;ist «'enerati<.n or tw.. h;is not 

 '',■'■11 eoiisidere.l :, pi-,.|itable ,<, miner 



'•I'll Ibiwer. .\mono the hindi-; es i,, 



lis po|Jul;irit\- are its conip;! r.at i\ e slo\\ ■ 

 iii'-s of urowth and the i n;hle.pi:oy (,l' 

 its stem for luo.ierM reipii remen; s. I'l.r 

 jiajis. als,,. it has dillicultv in c..nipet 

 in«- with the lare-c tea ros.^s, which have 

 something (,f the s;mie be.aiily oi' form, 

 "ith the addi'd advantage ol' f i aur.a iice. 

 I-ess thati half a century a;;o. tlie ca 

 iiiellia w;is one of thi' ino>,t f.ashiniiable 

 flowers and was re;j;;irded ;is .almost in 



dispellsalile, i'speciall\- in desi;;n- o I' tile 

 more (daborate and fcji'm.-il sort, which 

 Were muidi ill \oeue at thai time. it 

 lia.s its own peculiar merits aiol |ir<iba- 

 blv will return to fa\or sooner or later. 

 In the last yr.ar m twci, liowv\er, it 

 ha> been omitle.l I'roiii most of the trade 

 catalcpyues. A lew 1. 1' the i;iiro|,e;in 

 si'edsinen olVei see.U o I' I'aiiMdlia ,japo 

 llic.-l. ( ieo. ( '. b'oedili;;. ot' I he j-'aiKdler 

 • 'reek .Xiir^eiie.. l"re-.no, (';il., oilers |Mit 

 ]'l;ints of the ^aiiie \ariet\-, listing; them 

 under the head of ' ' I'.ro.ad le;i\ cj l-;\(r 



-I eelis. 



I lioiii^h -ome ot' the more I'onimoii 

 kinds can be pro.luced direct l\ t'roni 



see(|. the tiller \;irietir^ ;ire usua|l\- 

 yr.'ltied oil seedling stocks oi nn ^toidvs 

 Uinwn t'roin eiitlines, which are in>erted 

 ill ^aiidy soil in ,lu|\- or .\uL;iist, in a 

 cold, shady ciddt^ranie. .Xt'ler the 

 plains ;ire Will sJ.arled. tlie\- pret'er :i 

 t^ood. striiiie. yellnw lo.aiii, whi. h should 

 be kept ill piitper ciuidit ion diirine' the 

 ^e.asoii by the orc;i sioii;i 1 ii^e ot' liijuid 

 iiiaiiuie er conunerci.a 1 (■ertili/er. 



The plant- should be moist ,al the 

 root 1 hrou^luMit ihe ye.ar. In thidr 

 period of ere.'itesi growth, -prill;; and 

 '•••irl.v -niiiiiier, they should be watered 

 t'leidy ;iiid syiiui^cd .at interv.als. Thev 

 leiiuire a col ereeiihoiise and will not 



el. dine forcine. lu the e;irl\- s|uin^, 



lii'we\er. ;i I'.a i r decree of li,.,at, will, 

 I'll iit\- ot' inoi-lure both (ill the foli.a-c 

 ••iml at t he roots, i- ;i ;;re;it a id to their 

 Ui'iwth. .\s soon .-i- the liisi -in.all 



lllUMI bud 111 ejus In -how, the heat 



iiiii^l be re, luce, 1 ;iu,l the teinper.afuro 

 should be kept a- low ,a - po-silde d U r- 

 ii'LT tile reni.ainder et' the suiuiner, with 

 siiit.able protertioii I'roin ihe -corcdiin^ 

 suii. I'lhler such tre.atmeiit. I aiiH^li.as 



