30 



The Florists' Review 



Fbbulauv 3, 1921 



It is siiKKi-slr.l iIkiI 111. llali"li:il :i-.-u, i:i I i..|i 

 ni.ik.' :i siuily of tliis |ir..l.l.Mi wiili Ih.' hIcm '■( 

 ilrvisiiii; .i siiiiplc .jiid st,iiiil:inli/i-ii -.\^ictii of 

 ^M'coiintiii;; ii.l.'Hili'M li. 111.' n.i.U ..f lli.' -.ninll 

 crciwiT. ir il sli.iiiM |.rM\.' I.ii^ilil.v .i ~.i ..I 

 liliiiiks imUIiI III" |.ri-|i:ii.'.l \ilii.li \\.iiil.| v\li.ii 

 lllli-il in f'r.iin il:i.v In ila.i. ;;i\. ih.' i;r..«.'r Ih.' 

 iiiforniat ion In* tit'.'ds ri-LMr.linu lii^ ..wn tMi^t 

 iM'ss. 'I'his inf.ir-nial inn is sa.ijv ia.lsiiiL: in iiin^t 



('Still. lishiui^nls anil its ali-rn.. i- lli.' ^.' .il 



many nl ..nr ilillicnil i.s. 



''Tlirsr arc siiiiic tilings idi yiiiir (mii 

 Kiderat idii at this iiurtiiif^. I'lrsiili's tliis 

 there arr I'm- ymir cnnsiiliiat imi sunn' 

 sii^<;r,s1 ions (if cliannns in the ciiiislitii 

 tion and hy-l.'iws wlii.li \iiiii ntliccis 

 tlioii^^lit, advisable. ' ' 



Secretai'v Aiiiitiaiiii |ii fsciit i .1 the re 

 port tliat. \v;is |iiililis|iri| in last wi'ckVs 

 issue dt' 'I'll!' K'e\ ii'W . 



Publicity Committee's Report. 



Tlieve \\;is lirounllt lielinc the meet 



inn the ]ilaii |iriiiMisi'.| l,\ thi natinn.-il 

 plililicit \- cdininit t ee at the inietinn nl' 

 the .S. A. !•'. e\eeiiti\i' liiiaiil .laiiiiary 

 L'.l and aiijiriivcd li\ that Innly. It Inire 

 the siniiatiires nl' ('liainnan Henry 

 Penn, President 'riidinas Ifnlan.l. Secre- 

 tary .lidm ^'(Mll|n, Treasurer .1. .1. Hess, 

 Georji'e Asnins, J. !■'. .Aminann, WaHac.. 

 J{. I'iersKii and ('. ('. i'dllu ..rt h. The 

 eoniniit t ec 's stateiiieiit rea.l: 



\Vc h.iM' jnst ilnsi..| till, tliiril \iai- ..f 111.. w.irU 

 "nf ciiri-.viim oil n.itinn.il a.lv.rlisinu' and. a^ v.ni 

 .arc a\\'.ari'. .-n*. new cnl.Tint; nii.'ii tic l.asi \i-af 

 (if nnr iirininal ) .vcar ^nlisiiiptiiin iili-.l;.'ns. al'lnr 

 uliicli {ill the lirsl year in.lividiial iiln.lm.s uill 

 liavc to Ik- r.-n.-u.al or s..nif ntli. r i.lan .Inxi^ci 

 for niisiiii; a fun. I 1.. ,::rv\ .ni ilii- wnk liiiIInT 

 Tliorc ai'c y.-t, ..f ■ ..m-.' .|iiii»- a nuniln'r ..f 

 indivi.Inal siiI.s.Tipt inn> ni.a.i.' lal.-r nn this s.-un. 

 I'lan that will .-ontinn.' in ilT.-.i at lia^t until 

 s.i!nc ntlicr plan is (ic\is.*.i and ad'ipt.'d. Sn tar. 

 this plan lias s.m'v.'.I its pnriinv,. w.dl. oM-n 

 tlionfli not s.i I'lpiiialdy as il slmul.l; it has 

 proved ipiitc snci-essf 111 in -pit. nf pric'ilcnts t.i 

 tlic contrary. 



In the thr.-c yiars in^t pa-t. tin- t"tal aiiciinl 

 nf .<i;i1 .(>.",(; CS has liccn (•..ll.-.tn.l ami .d tin- sum 

 .SI I.'i..'i(;i .111 has iMM-n jiai.i .mt f..i- a.| v. it i-iiiL- 

 -pane in siiidi rn.iL'ii/.inn- as ih.' f..llnwiim; 

 .Saturday Kvcniim I'ost. I.il. rar.v l>icc-I. 

 C.illicr's AVcckly, l;..\u-\\ >>( K.vi..ws. 



.\ni.Ti.-an Miik'azin.v iintlnnk. 



( '.-lit iirv. IhiVp.T's. 



Srlilillnrs. Wiilhls W..rk. 



Mnnsey's. Siin-.d. 



Kvcrylmdv 's, In. 1. ■pen. I. lit . 



Life. la-. I ll.i.ik. 



Hearst's. M.tr..l«.|ilan. 



.In.lu-e. .M. L.-aiis Mairazia.-. 



Seieiilitii' .Vmerii.in. l..-~li.-'-. 



.\tlanti.- Mnllthlv. .\r;;.i~\. 



The lialaiH-.-. .slT.c.til 77. ha- I... n .-Np.-n.l.-l 

 fnr nllii'e w.irk ami all ..ih.-r .-Np'-iis.- in .aiiviiii. 

 en the i-aniiia'mri. Th.-s.- linir. - -hn\\ that al.niii 

 cifhtysix and en.' half p.-v . .nl ..f ihi- .nliii 



SMln ha- 1 II sp.-iit ill a.Itlal .i.l \ t-rl i-ilii; and 



al.ollt Ihirteell ami nil. -half p.-l . .-nl 111 lie 

 entire ni.ina^'ement ..f l h. . alnpa li_'ll. 



Now the .pie-tinii aris.-s. •-.Xr,. u,. i., r,-i i-.-n, h 



nr pr.--S on Inl- still L'f.-al.-r a i-iii. \ .■Iinhl - -■ " 



^'.lur cnminitlee has ;;iM-n llm inalter of a more 

 .-.piital.li- and Jnst plan fnr .-..lle.-l iii« the fiimis 

 l.ir fiilure work min-h .-.insi.leralinn ami, we 

 iiiii-t e.inf.s-, with a i;ri'al di'al of apprelieiisi.ui. 

 l!n\ie\.-r, -im-i- 111.- lirsl mnvcniciit of or^aniz 

 in:; alli.'d Ira.le a— ...i.i I inns for the pnrpnse of 

 .arr.\iiit; ..ii l.i.al .-oiiperalive advcrlisini,', we 

 liaM- \iai.h.-.l .arefiilly its pr. i^ r.-ss. and wliitc 

 th.-ia- are Ml ..illy a f.-u lili.-s wnrkini.' on this 

 plan, il li,-i- pr.i\.-.l nin-i -a. ■.■.--fill ill every 

 iiislamic Sn v(.- have .-.iim- In llie .■nii.'llisinn 



Ihal it i- 111 1.- .iiiiitalile )il.ili lhniil;;li whi.-li 



.a.li in.liiidiial and evii.v hr.imli nf llie Ira.h' 



.ill-ll.\ lii^ar- ils prnpnl-l inlla !.■ sliar.' nf 111.' C->> 



p. ■II-.-. 



W.' are ii.il iiliniimlfiil .d' lln- f-i.t. als... thai li.\ 

 all Ih.' laws nf 111. '1'. 'hall. lisim; all. I by iiiaii\' 

 pr.'.'.'.leiils ali'eady at hand, the produ.'cr is. and 

 pi'iniarily slioiil.l he. the national adv.'rtiser of 



Ills pro. ill. 1, Whi.'h in ..nr ease wellld he til.' 



uTnw.'i' .N.iw, -ill..' the m'ow.Ts ill e\.'r.\ .•it.\ 

 w h.'i'e lo.'a! .'(.."Ipei'at i\ f a.lvert isiiii; is hciiiu 

 larrii'.l out nii the percciilaiie plan tlirouj;li tin' 

 allie.l irad. ass. ..ia t i.iiis ar Hi I rihiit in;; ineiii 



her- of tlle-e ;l --n.'ia t inns, we d.'elll it perfi'ctlx 



I'iuht and pinper that a certain pei'ccnta;;e of 

 sii.'ll fun. Is I'.dlecte.l Ii.' put iiitn iiatiniial ad 

 v.'i'tisinK. as is liein^ .l.ui.' l.\ s.mi.' ..f tli.'S.' 

 allieil traite llssoeia t ions 



H'n.'e. w.' r.'.'omniend : 



I'ii-i. th'it iw.'iily liM' p.T .'.'lit .if all iii.iii.'.\s 

 . ..Il.'.l..! hy sii.h allh'.l tra.li' assn.'ia I hms lie 

 pai.l 1.. 111.. .Nalinlial Fl.iW.']' ( i I'.iu .'l'-' .\s-n 

 ' iai inn, 



S.'. .111.1. that 111.' Nalicnal Klouer drnwers' 

 .\s-.i,'iat inn then li.'..iiii.' rcspnnsihh' fnr tinan.'ini; 



Ii aiupaiiiii f.ir nalinlial a.lvcrtisiim, a.hiiiiir 



In 111.' amnimfs tiii'if.',! .i\.'i' in tli.'m li,\ the 

 alli.'d Ira.le or^aniza t inns sii.li ad.iitional sums 

 a- ih.'v e.'iii a. ipiirc thrnimh their nieiiihership 

 l',\ an ass.'ssnieiit on lM.'iss ai'ca from these 

 LTi.iWi'r- wh.i all' lint iisso.'iated witli allied tradi' 

 oi'L'a iiiz.-i t i.iii- ami from individual sulisi-riptions 

 availal'h- fj.'iii supply, material, hiilh and other 

 tirius heiielil iiii; from the progress of our tra.lc. 



'I'liinl. that the i'amiiait;ii of national adver 

 tisiin; l... niaiia.f.'.i a- lei-.-lofoii' hy a piihlicity 

 .'.inunitli'.'. prnvi.leil f.ir hy the eniistiliit inn am! 



hy laus of the S. .\ . F., Hilii till' r imni.'iida 



li.'n thai Ih.' pr. 'sill. tits, in luakiiiK appoinlmcnls 

 In sal. I e.iiiiinilte.'. .'ilw.i.xs k.'.'p ill iniiid the 

 ihr.'.' l.r.'imli,'- ..f ..ur tra.h', s.i that a fair 

 li'pi .'-.'iilal inn nf ea.'h uill always l>c on tlic 

 ennimit I.'.'. W.' al-n 1'.'. '.1111111. 'II. 1 that an .nl 

 \isnry I.., .'lid I.,' .-r.',! 1..1. ..iiisisiin^- nf tli.' presi 

 'lent nf .'a. h alli.'.l inni. ..i'i;a iiiza I inn . fnr en 

 ..perativi' a.hi'i'i isiii^. il h.'inu' tlie iliity nf this 

 hnar.l to nie.'l oil... a \.Mr in .ioint si-ssion with 

 ih.' liiil.li.iiy eommitlc.. of the S. A. F., prof- 

 .T.ilily duriiii; the national eonvcntion, for the 

 purpose of e.insideriiiL' and iilanniii^' fuliire .'am 

 jLiiu'iis for national adverlisiiiL'. 



W'.' iiiiKlit -late, fiirlhei', that Ihi- plan u,'i- 



• li-.'iisse.l with many ..I llie h^ailiii- men nf all 

 ilie aiiNiliar.\ trail.' .u yanizal huis. imlmliim 

 :;i'.iWi'rs. wlml.'sah'rs ami retaih-r-. ami all ar.' 

 heartily in acenrd with sinli a plan It li,is als.. 

 iiii't till' unanimous approval of ,\.iur puhli.it.v 



• 'ninmitl(>('. 



This will. ,ii ,'.iur-.'. i i that alln.l tr.i.l.^ 



, -s.ieiat i.iiis similar in tlmse alre.i.ly workiiii; sn 

 -ii.'.-e — tiilly in Chi.ai;!.. .Milwaukee ami nth.-r 

 iii.'- sliniihl h.' .ii'uaniz.'d in ev.ry .'ity wlmri' 

 ilei.' i- a ll..\\.'r market, liiviicj; all fho re- 

 tail, r- « li.il.-ah'i - ami L'r.iw.'i'- an nppnri unit \ 

 In I. .'.'.inn' lii.'iiili.'r- llii^reof. I..\ -.'IUiil; asi.l,. a 

 -mall p. 'I'.-. 'Ill, i:;. nf ih.'ir i..i','il hiisin.'s- .him 

 I'm' . ..."ipi'i'atiM' a.h.'i't i-im;. ami ue i... .111111. '11. 1 



i!i .'.|llll.lli|.. ,,--,--1,1,-111 plan a- fnllnws; 



III.' L'rnw.r P. p,i.\ nil.- p.^r . .-nt nn ids i-i..-iipi- 

 lle- r.'iail.l In pa.v nn.' pi-r e.'iit on hi- pur 

 .la-.'- .if plain- .111 IfiW.'r- ami •.;l'.'eii-. 



I'll.- \\ h.ih'-ah'i' In pa,\ .,ii.' p.T .-.■nl nn hi- 



-Vll wonl.l lie divided as follows: Seventy tiv<- 

 per cent t.i he use.l locally and twenty live per 

 cent nati.nially. 



■|'o make this |)Iiiii fntiroly ('(piitalde, an lis- 

 ses-menl of one per cent should Ih' made on all 

 -lock Koin^' throiiKh commission houses, wliellier 

 iis.'.l loially or slii|ipeil out. All wholcHalo 

 plant ami cut flower growers, shonlil apply this 

 one per . lilt on all stock sold liy tlieiii direct 

 ,'is wall, to make it alisoliitcly iinifonii. 



(Irowers who an' not adjacent to a lari;e 

 market or who sidl their own product, either 

 wlinlesah' or retail, could allot their propor- 

 Ihiiriti' share on a ^lass area liasis hy liecomiiit; 

 meniliei's ot some district t;rowers' organizations. 



The principal reas.ms for «ettin^' the .\iitioiial 

 Flower (Jrowers' Association to lake over the 

 tiiiancial end is to create a fxreater interest 

 anion;; the ;;i'ouers. who, l>y virtue of their 

 hu-imss as prodneers. slionhl he the leaders 

 in national adverlisinK^ ami also to enconraye 

 .'loser eo.'iperation anion;; tlieiii for the henctit 

 of the whole trade and at the same tiiiii' make 

 the S, .\, V. a sup.'rvisini; niediuiii rathiw Mian 

 a .■.ilh'.'t.ir. 



Growers ' Amendments. 



This re|>iirt had .'llready heeii pre- 

 sented at a iiridiiniiKiry ineetiiio of 

 ornwers' dideoates hidd .laiiuary 2(5, 

 wlieii a coniinittee h.ad iieen a|i|>ointed 

 to draft aineiidinents deemed to have 

 l)(>eii llie decision of tliose then ]iresent. 

 This comniittee, consisting of Karl 

 Mann, Carl Haoenlmr<jer, .). S. Wilson 

 and .1. F. Ammann, jiresented tlie fol- 

 low ino statement : 



There is no doiilit in the niiii.ls of any didecates 



lucre IS no .loiini in iiie nun. is or any delecares 

 presi'iit lint that the pl.'in read is a .just, fair 

 ,111(1 compr.'hi'iisive one. We must not forget, 

 h.iwever. that our organization is yet in tin- 

 inakiiiL' and llierid'nrc must ;;ii slowly in under- 

 takiii).' the jiart assimied to iis in this K:i;;antic 

 .'iilerprise ,111.1 yet shoiild support the plan in 

 every way «•■ .an. Therefore, we siii;;;est that 

 the r.'port ami iilan of the national puhlicily 

 nomiiiitli'e he approved as read, with the follow- 

 iim amendm.'iits: 'ill That this ori;anizatioii 

 ple.lu'i'S one-half of IIk; receipts from the assess- 

 ments based on (.'lass area aloiiK with all in- 

 .livi.lnal suiiseriptions secured, to be apt>roiiriate(I 

 to the iiahlieity campaimi, and that iJl not In 

 .'\ceed fen per cent of the sums eoiitriluit.'d 

 hy the local allied ll.ii'ists' associations he re- 

 s.-rvi'.l for exe.'iitive e.vpenses of tin' National 

 Flower iJrowers' .\ssociation upon condition of 

 I he ;;rowers' lo.ail assessments lieiiiK iiiereaseil 

 hy all .'illieil associations from the present on.-- 



!i ,ir .,1' i.iit. it.T i.eiif t.i ,,tii> iki.i' ../ftit 



,11 If of one per cent to one Jicr .'(*nt 



Mu(di disctission followed, ehietly o\er 

 the details of the jilail ;ind its ]iriilial)k! 

 'outcome. It was tliou>;ht, altoijether, 

 that this wns the most jiraet i(\-(ble 

 me.-ni- (.if cariyinn m, national tidver- 

 'i-inu, proxi.led the omwers' oroaniza- 

 tion m.'i intaine.l its identity ,'ts aif 

 .•loeiicy to solve other problems of its 

 members also. The plan, with the 

 .•iineiidments proposed, \\a- iin.'i nimoiisly 



.'l|.pro\(n|. 



I'his ai'li.m iiecessit.-it i'll tie' .h.'ino'e 



Exhibits that Dre'w the Attention of Visitors at Washington Sho'w Last Week. 



l.eil In I it'ht— Mainit-cirg Sweet I'oa. I'et.'rsoii .V Sons' lieuonhas anil ( '\ .'laiiieri-, .'Strout'8 Moiiiild, Hartie'- .Sceilliiig 



