50 



The Florists' Review 



FBftBUABi 3, 1921 



ORDER NOW FOR VALENTINE'S DAY 



CHOICE ROSES 



Sunburst Premier 



Columbia 



Russell 



Brunner 



White Killarney 



Beauties 



Milady 



Ophelia 



Pink Killarney 



Butterfly 



Richmond 



Carnations 

 Violets 

 Calendulas 

 Stevia 



Paper Whites 

 Mignonette 

 S^veet Peas 

 Easter Lilies 

 Pussy Willovr 



Box\srood 



Sprengeri 



Galax 



Ferns 



Adiantym 



Plumosus 



Smilax 



Mexican Ivy 



Leucothoe 



Oar Prices Never are Higher Than Others Ask for an Equally Good Grade of Stock 



F RNE ^ ft OMPANY 



30 E. Randolph St. 



WHOLXSAU; FU>RHTB 



LD.PlMMRMMHi6578 



CHICAGO 



better thail most items; even valley is 

 lower. 



The increase in the supply of carna- 

 tions has not been ^rcat, but the price 

 has fallen because the pressure on other 

 departments has been relieved. 



Sweet peas are in larger sujiply :iud 

 are of improved quality. They are the 

 favorite corsage flower. That similar 

 conditions to our own prevail in the 

 eastern markets is shown by increased 

 receipts of Hudson river violets. As 

 usual, there is a wide range of quality 

 and price on these. Singles also are 

 plentiful. Orchids are not crowding the 

 market quite to the extent they were, 

 partly because demand has revived 

 under the influence of lower prices. 

 Cattleyas are more plentiful. Stevia is 

 approaching the end of Its season. 



The green goods department is quiet 

 except, that prices tend to go up to 

 cover the increase in express. Flat 

 ferns are $5 per thousand. 



Valentine's Day Prospects. 



The wholesalers are looking for a 

 good St. Valentine 's day business, 

 larger in volume, if not in money, than 

 ever before. There is every indication 

 that stock of all kinds will be abundant 

 and that prices will afford the retailers 

 a goad margin of profit. (Consequently, 

 growers and wholesalers are urging the 

 retailers to make special effort to work 

 up the business for that day. There has 

 been a good increase in each of the 

 recent years and it is felt that anotlier 

 can be made with a little effort. 



Various Notes 



McKinley day did not create a ripple. 



If the Allied Florists' Association 

 jiurposes to justify its jierpetuation, it 

 looks as though the next few weeks will 

 afford an excellent opj)ortunity. 



W. A. Adams and Frank Fasternick 

 took over the Frauenfelder business 

 February 1. Mr. Fasternick is the 

 manager. Mr. Adams devoting his 

 personal attention to his own business 

 on North State street. Mr. Fasternick 

 was given a good send-off by his old as- 

 sociates with the E. Wienlioei)er Co., 

 where he has been ein])loyed almost con 

 tinuously for twenty years. 



Paul Weiss nnd C. J. Michelsen, with 

 their wives, have returned from a brief 



OUR DUTY 



EVERY ROSE that is grown, EVERfV CARNATION 

 that is produced has a definite value. 



OUR DUTY is to sell these highly perishable products 

 within the shortest time at such variation of 

 prices as are created by the inflexible law of 

 Supply and Demand. ROSES and CARNA- 

 TIONS must be sold each day of the year so 

 as to equal in the end a general average sale's 

 price to allow for the grower a reasonable 

 margin of profit above the cost of production. 



OUR DUTY is to make SALE'S PRICES so inviting to 

 stimulate the RETAIL DEALER to BUY 

 MORE— to satisfy the grower to PRODUCE 

 MORE and facilitate such distribution at a 

 maximum of satisfaction. 



"WHY OF COURSE." 



Kennicott Bros. Co. 



VIA N. Wabash Ave. 

 CHICAGO 



"Principal location in the market" 



H. B. KENNICOTT. President 



.1. E. POLLVVORTH. Secreiary and Manager 



vacation in California. They spent a 

 week with E. C. Amling at his new home 

 in the suburbs of Los Angeles and re- 

 port that Mr. and Mrs. Amling will be 



here in the spring to repay the visit 

 They also spent a couple of days with 

 Alois Frey, at his place near San Fer- 

 nando, and met numerous other former 



