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The Florists^ Review 



Fbbblakv 3, 1921 



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Pacific Coast Department 



Ross, Cal. — Walter Nivcu is planning 

 to embark in tlie nursery ami florists' 

 business soon. 



Pomona, Cal. — A. W. Pooley, who, in 

 addition to being a retail florist 

 and decorator, grows gl.adioli in con- 

 siderable quantity, has a number of new 

 things of the Kunderdii type, among 

 thon a red one which he considers ex- 

 ceptionally good. 



Yakima, Wash. — A florists' store, 

 under the name of Barton Florist, was 

 opened here tlie Monday before Christ- 

 mas at 313 to 319 Yakima avenue. The 

 new firm reports excellent holiday busi- 

 ness. An ollice constructed of steel and 

 glass had to be increased to almost 

 double its size to prepare for the Easter 

 trade, which promises well. 



LOS ANGELES. 



The Market. 



Wholesalers and retailers both report 

 excellent business for last week and, 

 although there has been a scarcity in 

 certain lines, there has been more than 

 enough in others to keep business well 

 up to the mark. Eoses, especially 

 Cecile Brunners, and good field carna- 

 tions have been among the scarce items, 

 but this is a condition that will soon 

 pass, as growers of roses say they will 

 soon be in crop again, while the length- 

 ening days and warmer nights will take 

 care of the outdoor crops. Now that 

 the impatient growers of heather have 

 about finished cutting the immature 

 stock, the growers of good heather are 

 getting their turn and, incidentally, 

 getting good ]irices for a good article, 

 \vhich is as it should be. 



Small flowers of most kinds are fairly 

 plentiful, but the demand for corn- 

 flowers, yellow daisies, Delphinium 

 Belladonna and a few other items is 

 away above the suj)ply. In plants, 

 cyclamens are still the best offering 

 and, outside of ferns and palms, almost 

 the only one of consequence. Greens 

 are shortening uji and arc in big de- 

 mand. 



Various Notes. 



At a dinner given recently in honor 

 of Wm. McAdoo and Franklin Lane, 

 the Athletic Club Florist had the table 

 decorations, which were of an unusually 

 choice ciiaraeter. Valley and Roman 

 hyacinths, cattleyas and large spikes of 

 phala'uopsls were freely used. The 

 decorations in the r(K)ms were princi- 

 pally in American Beauties and Kussell 

 roses. Bert Boteman and Anton Gralfs 

 were in charge. 



C. E. Morton, of Phoenix, Ariz., and 

 Mrs. Morton were visiting Los Angeles 

 last week. 



Henry Rcnard, of the W. Atlee Burjiee 

 Co., Philadelphia, Pa., has been visiting 

 the seed growers here and seeing the 

 country in coinjiany with John Bodger, 

 Jr., and Fred H. Howard, of Howard & 

 Smith. 



George Smith reports business in 

 landscape work active both here and 

 in Ventura county. 



Fine stock is always shown at the 

 Dostal-Wolters Flower Shop and the 



appearance of the store is a credit to 

 the staff and all concerned. Business 

 keeps up well here, doubtless owing to 

 the excellent way tlie work of all kinds 

 is turned out. J. McCarthy, of this 

 staff, is buying himself a new car and 

 F. Dostal says he has his aye on a good- 

 looking Cadilhic. 



(iel)hard I'rechtl has bought twelve 

 acres of land at El Monto as an addi- 

 tion to his Montebello nursery. This 

 land is of the same character as that 

 used by the big seed growers in that 

 section, subirrigated botlrom lands that 

 will grow anything, and the venture 

 will doubtless jn-ove successful. 



Polder Bros, report excellent business 

 and say the demand is far in excess of 

 tiie supply of cut flowers. They are 

 bringing in some of the finest pansy 

 plants ever grown in this section, ex- 

 ceptionally well grown and of an ex- 

 cellent strain. 



The E. C. Amling Co. reports business 

 as excellent, both local and ship])ing. 

 This firm will handle Alois P. Frey's 



entire crop of Bainbow freesias this 

 season, a few of the earliest being al- 

 ready in, as well as a splendid cut 

 of Purity. John Michelsen and Paul 

 Weiss returned to Chicago January 27, 

 Ernst Amling, of Orange, accompany- 

 ing them. The Chicago visitors say 

 they had a fine time here. 



Mrs. Chattin has opened a florists' 

 store in the new Ambassador hotel and 

 big business is reported right at the 

 start. 



W. Armacost & Co. will be in with a 

 big cut of roses for St. Valentine's day 

 business. At the store everyone is kept 

 on the jump, local and shipping business 

 being bigger and better than ever. 



Tom Wright, of Wright's Flower 

 Shop, is spending considerable time at 

 the greenhouses now, Harry Friend 

 taking care of the store. T. Shewbrook 

 has charge of the window displays for 

 this firm and they do him great credit, 

 being artistically arranged and attrac- 

 tive at all times. 



S. Murata & Co. seem always to be 



Carnations Roses 



Violets Heather 



Plumosus 



All other California Flowers and Greens 



Packed Right Shipped Anywhere 



L. A. FLORAL CO. 



The House of Quality and Service 

 236 EAST FOURTH ST., LOS ANGELES, CALIF. 



M'rile for Special Prices 



Famous Southern California 



VIOLETS 



For Long Distance Shipping 



AND EVERYTHING IN CUT FLOWERS AND SUPPLIES 



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Oldest and Most Experienced Shippers In Southern California 



380-386 S. Lo8 Angreles St., LOS ANGELES, CAL. 



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