118 



The Florists' Review 



February 3, 1921 



For St. Valentine^s Day 



Scotch Heather Sentiment 



By Sir Harry Lauder 

 SCOTCH HEATHER 



' /f-O'Va. Jy-, 



VO>X 



PERSONALLY WRITTEN FOR ROY F. WILCOX & CO., 

 MONTEBELLO. CALIF. 



SCOTCH HEATHER 



CUT SPRAYS 

 Fine Deep Lavender Flowers 



Lasting Quality Unquestionable 



Expressed to all parts of the United States satisfactorily. 



Short, $0.50 Per Bunch 



OF 12 SPRAYS 



12-inch 75 " 



16-inch 1.50 " 



20-inch 2.50 " 



24-inch to 30-inch 3.00 " 



30-inch to 36-inch 4.00 " " 



3t}-iachto4 3-inch 5.00 " " 



Order a regular shipment for February 



Terms: Cash for unestablished accounts 



ROY F. WILCOX & CO. 



MONTEBELLO, u'A,i.i« &««,. CALIFORNIA 



consistently busy in t lie shipping de- 

 partment, "fine stock of every descrip- 

 tion being always on hand. A slight 

 scarcity of field carnations was noted 

 bv Mr.Murata last week. H. R. R. 



SAN FRANCISCO, CAL. 



The Market. 



Frequent heavy rains^ frost and a 

 severe thunder storm, accompanied by 

 hail, have combined to injure outdoor 

 stock so seriously during the last week 

 that flowers are extremely high in price, 

 according to California standards. This 

 has caused a certain slump, in the retail 

 trade, but it is anticipated that matters 

 will become normal again with a week 

 or two of warm weather. 



Violets, having been to some extent 

 frozen and bruised by hail, are now 

 scarce, especially those of good quality. 

 If the weather continues normal, it is es- 

 timated that St. Valentine's day ought 

 to find violets in good shape again. 

 Short-stemmed roses are difficult to 

 procure and all kinds of roses, as well 

 as carnations, are scarce and costly. 

 Freesias and Paper White narcissi are 

 fairly plentiful, but high in price, be- 

 cause of the shortage of other stock. 

 The daffodil, dear as it is, can be found 

 in nearly every retail store. This hum- 

 ble spring flower is doing excellent serv- 

 ice in filling the gap where other stock 

 is scarce. Sprays of acacia are also 

 being used extensively for decorative 

 purposes. Orchids are fairly plentiful, 

 especially the Triansc variety, and there 

 are enough lilies of the valley for the 

 local trade. On the whole, it may be 

 eaid that the market is cleaned out 



VALENTINES 



For February 14th 



DAFFODILS, FREESIAS, 

 NARCISSI, STOCKS 



AND MANY OTHER SPRING FLOWERS 



California Floral Company 



Whotatale Dealera in Cat Flowera 



217 Winston St. LOS ANGELES, CAL. 



THE BEST IN THE WEST 



Cthfornia Dahlias and Cannu 



DAHLIA SEED 



THE LATEST AND BEST 



G. S. ARCHER, 



4M Nortb Marenfo Arc, 

 Alhambr* 



Lot Angeles, Cal. 



every day, but there is no rush to se- 

 cure goods. 



Various Notes. 



Mr. and Mrs. C. E. Critchell and 

 party were here on their way from Cin- 

 cinnati to Honolulu. They stayed at 



Rooted Carnation Cuttings 



PENINSULA NURSERY 



SAN MATEO, CAL. 



For Vaili'tlos and PrlceH, bop ad In 

 Hevlcw, .Jan. 6. 



the St. Francis hotel. On arriving they 

 were disappointed to learn that the 

 steamer on which they were to have 

 sailed had its sailing date canceled, so 

 they awaited the next sailing for the 

 islands. 



Members of the Retail Florists' As- 



