26 



The Florists^ Review 



Fbbhuabt 10, 1021 



daily. Fair quantities of Paper Whites 

 and Dutch hyacinths reach here and sell 

 well. Nice tulips, both double and 

 single, of various colors are included in 

 the daily shipments. Violets are more 

 abundant. Sweet peas are not plentiful 

 as yet. Carnations are not plentiful and 

 the warm weather has considerably soft- 

 tened them. Callas are plentiful and 

 are selling well and there is a little bet- 

 ter call for Easter liftes. Fine freesia is 

 seen and sells well. Valley is wonder- 

 fully good and sells well. 



Various Notes. 



At the East Main street store of 

 Salter Bros, were seen some good-looking 

 sprays of forsythia in full bloom. This, 

 combined in a window display of Dutch 

 hyacinths, was quite attractive. 



"Mr. and Mrs. Winfred H. Wilson, of 

 Hudson avenue, have recently returned 

 from a few weeks' vacation spent in 

 Florida. While there they visited their 

 daughter and also E. Perrin, quite well 

 known among the Eochester florists. 



Leo Davis, of the L. B. Samilow Co., 

 New York, and E. J. McCoy, of the 

 A. L. Randall Co., Chicago, were visitors 

 last week. 



Novel heart-shaped containers, painted 

 a vivid red, here and there decorated 

 with hearts and arrows and tastefully 

 filled with spring flowers, are the crea- 

 tion of Felix Alberts. The novelties 

 promise to be good sellers. 



Mr. and Mrs. Ferdinand J. Keller's 

 son and daughter, who left for California 

 October 30, 1920, by automobile, reached 

 their destination last week without mis- 

 hap. 



Charles H. Vick is making slow but 

 steady progress, although he is not able 

 as yet to see visitors. 



A bad accident happened Sunday, Jan- 

 uary 30, to Miss Lillian Wheeler, of Wil- 

 son 's, at her home, 620 Plymouth ave- 

 nue. She was about to descend the 

 stairs when she fell, undoubtedly in a 

 faint. Her arms and limbs were badly 

 bruised and the fall caused a slight con- 

 cussion of the brain. However, she is 

 making a good recovery. " 



William H. Dildine has been ill for 

 the ^last six weeks. At Christmas he 

 was operated on and his condition since 

 that time has been quite bad. He is 

 slowly on the gain. H. J. H. 



MIGHIOAN MEETING. 



Everything is shaping itself to com- 

 pletion of plans for the second annual 

 meeting of the Michigan State Florists' 

 Association, to be held at Masonic Tem- 

 ple, Saginaw, Mich., March 8 and 9. 

 The committees in charge of the differ- 

 ent departments have everything in 

 readiness for a big time. President 

 Hfnry Goetz says the convention is 

 going to be the biggest florists' gather- 

 ing Michigan has ever seen. 



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Eggert N. Zetlitz, Lima, O., reports 

 tiptop business, the result of publicity, 

 sincerely believed in by our veteran 

 confrere, who in leisure moments hies 

 away to a beautiful country home near- 

 by, where he indulges his floral tastes 

 to his full content. The store windows 

 are filled during the summer season 

 with flowers from the garden. Though 

 often tempted to retire, he finds a fas- 

 cination in the business that is irre- 

 sistible, regardless of the many changes 

 amounting almost to a perfect revolu- 

 tion of the entire structure, "greater, 

 possibly," says Mr. Zetlitz, "than in 

 any other business in a similar period of 

 time." » . , • 



The Flick Floral Co., Fort Wayne, 

 Ind., contemplates considerable build- 

 ing during the summer. When finished, 

 the whole range will have been re- 

 moved rearward, allowing the valuable 

 frontage formerly occupied to be avail- 

 able for dwellings. Manager Shrive said 

 that the dull weather of December was 

 responsible for the rose crop not being 

 so satisfactory as was anticipated, but 

 good prices were obtained and a heavy 

 crop is in sight for Easter, which is en- 

 couraging. Bulbous stock is in fine 



crop. 



• * • • 



James MacLanghlin, manager of the 

 Cleveland branch of the McCallum Co., 

 who has recently been appointed state 

 vice-president of the S. A. F. for north- 

 ern Ohio, reports most promising pros- 

 pects for the 1922 flower show, for 

 which preparation is being made. 



• • • • 



"Insofar as our business is con- 

 cerned," said W. W. Horlachcr, Day- 



ton, O., "the tightening of purses has 

 not in the least affected us and, to all 

 outward appearances, St. Valentine's 

 day will be fine. ' ' While cyclamens are 

 in the lead, owing, possibly, to the fine 

 plants, the call for cut flowers is not 

 confined to roses and carnations, as 

 baskets also are popular. Bouvardia 

 and buddleia are profitable, the white 

 buddleia grown on the ground, while the 

 pink variety is grown on side benches. 

 ' In orchids, Vanda cffirulea, some plants 

 carrying two flower spikes, was noted. 

 It is a fine companion to the cattleya 



and enriches a corsage bouquet. 



• • • • 



John Boehner, Dayton, O., is highly 

 pleased with a batch of Lilium gigan- 

 teum. They are admired by his compet- 

 itors and are gratifying to the house 

 that furnished the bulbs. As buds are 

 visible, the possibility of being in bloom 

 for Easter seems favorable. With en- 

 couraging prospects for spring busi- 

 ness, plans are formed for further im- 

 provements. 



• • • * 



J. W. Rodgers, Dayton, O., commented 

 on the fact that January 13 was the 

 best of all the good days since Christ- 

 mas. Those who pay their bills promptly 

 on the fifteenth of each mouth are least 

 affected by the shortage in both flowers 

 and greenery, but, on the other hand, 

 are usually well taken care of. A mez- 

 zanine floor will be among the improve- 

 ments in the store this spring. It is to 

 be used as an office and rece])tion room 

 for traveling salesmen, who are always 



welcome at the Dayton headquarters. 



• •' • • 



Warren G. Matthews, Dayton, 0., 

 though virtually retired from business, 



still keeps in close touch with the prog- 

 ress of the trdde. "The Eeview keeps 

 me from getting lonesome," he said. 

 Rolf Zetlitz has the Matthews range. 

 The store is conducted under the old 

 firm name, and the continued manage- 

 ment of Miss Grace Rose, who men- 

 tioned that the semiweekly shipment 

 of greenhouse grapes from New York 

 was a business puller. Many combina- 

 tions of grapes and fiowers find their 

 way to the sick, and, while the margin 

 of profit is not large, the firm which 

 supplies the fruit is liberal in its deal- 

 ings. 



• • • • 



McKinley day was well observed at 

 Columbus, 0., where a statue of the 

 martyred president carried a large bou- 

 quet of red carnations and asparagus 

 on the left arm and was undoubtedly 

 noticed by thousands who passed the 

 front of the capitol. ' ' We do our best, ' ' 

 declared H. M. Munk, senior member 

 of the Munk Floral Co., to perpetuate 

 this custom, which should be more 

 generally recognized. We notice a 

 steadily increasing general demand, 

 and since the adoption of the Sunday 

 closing plan, Saturday night usually 



finds the icebox, as it is now, empty. 



• • • • 



Charles A. Duerr, Newark, 0., ad- 

 vocates publicity, as is seen by his dis- 

 playing the national slogan and the F. 

 T. D. sign. They give distinctiveness 



and attract attention. 



• • • • 



The Kent Flower Store, Newark, 0., 

 is operated by Kent Bros., who find that 

 by concentrating upon the florists' busi- 

 ness proper, with the handling of packet 

 seeds, they can give their patrons better 



service. 



• • • • 



"While it is getting to be an oft -re- 

 peated story, yet it is pleasant to re- 

 late," observed J. D. Imlay, of the Im- 

 lay Co., Zanesville, O., referring to the 

 excellent condition of the firm's business 

 and the rosy outlook for the future, 

 both in demand and supply. Solanums 

 for Washington's birthday are unusual, 

 but plants are grown in heavy clay soil 

 and are kept cool. It would be dif- 

 ficult to find a more thrifty lot. Lilies 

 are showing buds. Roses, both hybrid 

 and perpetual and rambler varieties, 

 are breaking nicely. With this firm's 

 area of glass, most of the «tock grown, 

 both in pjants and cut flowers, is dis- 

 posed of at the store. "In this way," 

 continued Mr. Imlay, "we are prac- 

 tically independent of the markets; 

 nevertheless, as growers, we are inter- 

 ested in the suggested community, or 

 cooperative, scheme. At the same time, 

 as viewed by an impartial outsider, we 

 believe that the natural law of seif- 

 prcservation will influence the most 

 ardent advocate of cooperation." 



• • • • 



A. Krut, of Butler, Pa., remarked that 

 "it has been one continual grind," 

 which was interpreted by the pleasant 

 young saleslady at the attractive store 

 to mean that the demand has been and 

 continues to be so good that the re- 

 sources of the greenhouses are taxed to 

 furnish the necessary stock, a highly 

 satisfactory condition of affairs nowa- 

 days. . ♦ , . 



"Good business accompanies few 

 flowers, and vice versa," observed Miss 

 Haas, of Haas & Son Posey Shop, Mead- 

 ville. Pa., adding that the F. T. D. is 

 esteemed as being the best medium for 

 publicity in the experience of this old 

 established concern. W. M. 



