Fbbuuaky 10, 1921 



The Florists^ Review 



iC^yftpfl lJ011VClry~grCpcMfClftC! 



The flortst* whose emrde appear on the paces eanrlnc fhle head* are prepared to ttl order* 

 from other Jlorlete for local dellvenr oa the usual baate* 



Largest 

 Retailers 

 in 

 Canada 



9 St. John St.,QIIEnF.C, CAN 



Member Florists' Tel. Delivery 



'or. St.Catherlne and Guy Sts- 



Montreal 



WINNIPEG, 



MANITOBA 



Member 

 Florists' 

 Telegraph 

 Delivery 



R. B. Ormiston 



96 Osborne Street 



Winnipeg, Man., Can. 



THE "KING" FLORIST 

 270 Hargrave St. 



Hember 

 F. T. D. Ass'n. 



VANCOUVER, B. C. 



BROWN BROS. & CO., Ltd. 



48 HASTINGS STREET, E. 



l^ BRITISH COLUMBIA orders 



Members Florists' Telegraph Delivery Assn. 



London, Ont., Can. 



J. GAMMAGE & SONS. Ltd. 



"The House of Flowers" 

 All Orders Carefully Executed 



Members Florists' Telegraph Delivery Ass'n. 



CANADA 



JOHN CONNON CO., Umited 



HAMILTON. ONT. 



Membei-8 Florists' Telegraph Delivery Ass'n 



CANADA'S FLORIST 



8-10 VV. 

 Adelaide 



Street 



Toronto 



Member Florists' Telegraph Delivery Association 



VANCOUVER. VICTORIA, 



B C B C 



" A. J. WOODWARD 

 BON VOYAGE ORDERS my specialty 



TRI IRO NOVA SCOTIA 

 1 l\\Jl\\Jy CANADA. 



^■T'lr. SUCKLING & CHASE. Ltd. 



REGINA, SASK., CANADA 



REGINA FLORIST CO.. Ltd. 



SPECIAL ATTE NTION TO F. T. D. ORDERS 



St. Catharines, Ont. 



Robt. L. Dunn ^^fe^^^"?.?'""'' 



SINCERITY 



What Is It 

 After All? 



YESTERDAY I was reading the latest book 

 on advertising, by Roy Durstine, entitled: 

 Making Advertisements and Making Them Pay. 



After 90 pages of cranking up— and mighty 

 good cranking at that— he finally says it all 

 simmers down to SINCERITY. 

 It's why every once in a while a chap that, 

 from the looks of him, you'd say couldn't give 

 away gold dollars, sells you something in spile 

 of yourself. 



His LOOKS didn't do it. 



His MANNER of talking didn't do it. 



His SINCERITY did it. 



Every once in a while some of you ask me '"what 

 in thunder I am trying to do in these ads. 

 Why don't I talk about something I have to 

 sell, instead of everything else under Heavens?" 



My only answer is, I am not selling anything 



but SINCERITY. 



When I have sold you that, you'll send me your 



F. T. D. business. 



Until then you don't want to send it, and I 



don't want you to. 



New York's 

 Favorite Flower Shop 



Fifth Avenue at 58th Stteei 



69 



SCRIM'S, FLORIST 



OTTAWA, CANADA 



Montreal, Que., 



825 St. Catherine St., W. 



HALL A 

 ROBINSON 



MbUoEiK 



f. T. D. 



Saskatoon, Sask., Can. 



Victoria Nursery Z'^elferlPthc'*^'"' 



f the west. 



Central and Eastern ONTARIO 



Orders carefully executpd 



THE PETERROROUGH FLORAL C^ 

 Peterborough. Canada 



