102 



The Florists^ Review 



Fbbuuarv 10, 1921 



■^^'■^^.<*^^m^.'^^.'*^.'*^'^^<*^^^i?i.t^^^^^<0^.<^^'^^ 



i Pacific Coast Department 





!^ 



PASADENA, CAL. 



The Eldred Flower Shop has Leen ex- 

 ceedingly busy. A fine display ol' 

 orchids has occupietl the window of late. 



Mr. Jaeger, ot' the Orchid, is so hiisy 

 this winter that he will not be able to 

 go fishing. That is a serious ealauiity 

 I'or him, as he is a notorious man with 

 tho rod. This seems to run in this es- 

 tablishment, as Mr. Wolfskin is also a 

 pedigreed follower of Walton. 



The Jannoch Nursery has a large line 

 of roses of the best varieties, and Mr. 

 Jannoch intends soon to put in ten acres 

 of them. In the greenhouse is the larg- 

 est specimen of Asplenium Nidus-avis 

 that the wiitor has ever seen. 



R. y. ]?. 



LOS ANGELES. 



The Market. 



While everyone seems busy in the re- 

 tail stores, the general idea is that money 

 is not being as freely sjjcnt as at this 

 time last year. Customers are plentiful, 

 but they keep tighter hold on the purse 

 strings. Even in funeral work the me- 

 dium and low-priced designs arc most in 

 demand, this presumably being in line 

 with most other kinds of business. 

 There is a great deal of stock sold, far 

 more than usual at this time of year, 

 but it is overplentiful in almost all 

 lines and, consequently, lower prices are 

 asked. The scarcity of roses is probably 

 over for the season, while carnations, 

 both indoor and field, are plentiful and 

 good. Bulbous stock is getting more 

 plentiful daily and this eases the situa- 

 tion in smaller flowers. Daffodils of 

 good quality are still high in price. 

 Callas clean up well, owing to out-of- 

 town shipping. There is little local de- 

 mand for these. Not for years have 

 cattleyas been so abundant, the crop of 

 TrianiP coming in being of extra size and 

 quality. Although pluniosus is still 

 fairly plentiful, the stock of several 

 growers is much less than usual for this 

 time of year and a scarcity is liable to 

 develop at any time. Showy plants of 

 cyclamens and cinerarias, with a fine 

 showing of ferns, help out the pot plant 

 situation. While sonic of the whole- 

 salers say business is on the dull side, it 

 is quite apparent that the total business 

 done is larger than usual, for the amount 

 of stock coming in is phenomenal and 

 little is thrown away. 



Various Notes. 



A joint outing of the Florists' Club 

 and the American Florists' Exchange 

 was held .January 28j the occasion being 

 the election of officers for the former, 

 which resulted as follows: President, 

 H. N. Gage; vice-president, Frank War- 

 ner; secretary, George Hall, and treas- 

 urer, John Polder. Koy F. Wilcox was 

 in the chair and after the election the 

 meeting was turned over to H. N. Gage, 

 who is also president of the new ex- 

 change. Tom Wright gave a r6sum6 of 

 what had already been done in the mat- 

 ter of incorporation and brought for- 

 ward several offers of locations from a 

 prominent real estate man. The meeting 

 by resolution empowered Mr. Wright 



and his fellow directors to close the deal 

 for this, if possible, and as early as 

 possible, the necessary funds having 

 been put in his hands. Several new 

 members subscribed, including V. H. 

 Allen and Fred Dostal, and after several 

 legal matters connected with the pro- 

 posal had been discussed the meeting 

 adjourned. Those present were A. F. 

 Borden, F. II. Allen, 11. R. Richards, J. 

 Rolleri, F. R. Hills, Gebhard Prechtl, 

 F. Warner, M. Warner, Roy F. Wilcox, 

 Tom Wright, H. N. Gage, Alberi 

 (ioldenson, C. W. Ilatton, C. Groen, S. 

 Purdie, ,1. Dennison, Fred Howard, John 

 Bodger, IT. N. Lowe, George Hall and 

 Fred Dostal. Guy French, of Chicago, 

 who is now representing the American 

 Bulb Co., was also present as a visitor. 

 The opening of the Ambassador hotel 

 called for a great deal more work by 

 tlie Alexandria Florist than was re- 

 ])orted, and Mr. Barron says he wishes 

 to thank his brother florists in the city 

 t'or the great assistance thev rendered in 



making this a success. Over twenty 

 experienced men from the various retail 

 stores helped out with the decorations, 

 which were all in spring flowers, the 

 tables in the dining rooms being laid for 

 2,500 guests. Mr. Barron also speaks 

 highly of the "unalloyed devotion to 

 their business" of his own staff on this 

 and all other occasions. 



The Cedar Nursery, of Vermont ave- 

 nue, is sending in some of the finest flow- 

 ered cyclamens ever seen in this market. 

 The plants are of medium size, but a 

 solid mass of fine bloom, and they are a 

 great credit to the grower. 



A fine new delivery truck has been put 

 on the road by the Star Nursery, of 

 Montebello, Cai., and a large new green- 

 house is just about finished and filled 

 with Easter lilies. 



At Darling's Shop a specially fine dis- 

 play of roses and cyclamens is shown 

 this week and Manager John Gordon 

 reports business as being good. 



Gebhard Prechtl is cutting from a 



Carnations Roses 



Violets Heather 



Plumosus 



All other California Flowers and Greens 



Packed Right Shipped Anywhere 



L. A. FLORAL CO. 



The Houue of Quality and Service 

 236 EAST FOURTH ST., LOS ANGELES, CAUF. 



Write for Special Prices 



Mention The Review when you write. 





Famous Southern California 



VIOLETS 



For Long Distance Shipping 



AND EVERYTHING IN CUT FLOWERS AND SUPPLIES 



S. MURATA & CO. 



Oldest and Most Experienced Shipper* In Southern California 



380-386 S. Lo» Angeles St., LOS ANGELES, CAL. 



WE NEVER MIS3 



