24 



The Rorists* Review 



Fbbrdaby 17, 1021 



lunch there regularly and got acquainted 

 with other business men. I was taken as 

 a guest by one of my new acquaintances 

 one day to a luncheon of a business club. 

 It might have been the Rotary Club, the 

 KiwanisClub, the Optimists' Club, the 

 Exchange Club, or what not, but in my 

 case it was the Kiwanis Club. They had 

 such a good time that I determined to 

 join if possible. I found my classifica- 

 tion was open and shortly afterward I 

 was admitted to membership. Here I 

 made additional friends. I eventually 

 joined other clubs of a similar nature, so 

 that now I have a luncheon every day in 

 the week, except Sunday, when I go to 

 the chamber of commerce. I saw every 

 day men whose businesses were much 

 larger than mine taking time to do many 

 of the things I should have liked to do, 

 and I set to work to build up my busi- 

 ness organization to a point where I 

 .could be spared. I began placing re- 

 sponsibility on others at the store and 

 for those who responded to this added 

 responsibility I added to the salary, and 

 those who did not found their places 

 taken by employees who would. 



Charge to Advertising Expense. 



"From these business men with whom 

 1 became acquainted I found out how 

 they arranged their business atfairs so 

 as to have some spare time, and I bene- 

 fited accordingly. For a time I believed 

 that the money spent iu these outside 

 diversions was to be charged to profit 

 and loss, but now I know diiferently. 

 Both time and money spent should be 

 charged to advertising, and I will tell 

 you why. 



"During the first six months in the 



ization of a bowling team and baseball 

 team to represent the business, both of 

 wliich have worked wonders toward cre- 

 ating that spirit of cooperation between 

 employer and employee which is so much 

 desired. I have never had any labor 

 dissension since I changed my habits. 

 My employees know that if they have 

 any reasonable adjustments, they will 

 receive a fair hearing and we reason out 

 the matter. 



Trade Convention Helpful. 



"Here is another thing I discovered 

 later. Organization work among those 

 engaged in my own business is invalu- 

 able. This was another item of minor 

 expense I had formerly considered idiotic 

 and therefore never indulged in. Now I 

 know better. I never shall forget the 

 ideas I got at the first trade convention 

 I ever attended. I went with qualms of 

 conscience over the money it would take, 

 Iiut I came home with the knowledge 

 that the money had been well spent and 

 with the firm conviction that I would 

 never miss another. 



"If you charge the money spent and 

 the time lost from business trying to 

 l)romote the civic good to the advertising 

 account, you will find that the returns 

 are probably about as great for the 

 amount invested as returns from display 

 space. Both are necessary, for the one 

 ties up with the other. Then from the 

 selfish side, remember that anything that 

 helps your particular community helps 

 your particular business. 



"Understand, I am not trying to ad- 

 vise just how to get this acquaintance, 

 nor am I conceited enough to believe I 

 Iiave found the ideal way, but what I 



Acacia Pobescens Now in Bloom in F. E. Palmer's Conservatories. 



new location I advertised heavily and 

 naturally got returns. During the next 

 six iiiontlis the sum nppropri.atod for this 

 pur]>()so was about the same ,'ind the re- 

 turns were al)out twenty-five per cent 

 greater. I saw no rpiison why returns 

 from tlie same amount of advertising 

 should show such an increase. I finally 

 awakened to the fact that many of the 

 accounts were those of the ]>ersonal 

 friends I had made. That gave me a 

 different insight into the value of per- 

 sonal acquaintance. 



"And there is anotlier value tliat it 

 took me months to see; namely, the 

 effect on one's employees of one 's being 

 wiilely known and recognized as a 

 liooster. Ideas J picked up here and 

 there at luncheons ]irompted the organ- 



want to get across is that business will 

 increase in proportion to the number of 

 ])ers()nal acquaintances you have. Try 

 it once, and note the results." E. B. 



PALMER'S ACACIA PUBESCENS. 



Tlie most ])oi(ular of all acacias as 

 specimen plants or for garnishing cut 

 sprays is Acacia pubescens. One of tlie 

 largest and finest specimens of this 

 beautiful latc-winter-fiowering, hard- 

 wooded }ilant is to be found at tlie es- 

 tablisliment of F. E. Palmer, Inc., New- 

 ton street, Brooklino, Mass. Planted 

 out in the ground, this veteran jilant 

 entirely fills one end of a house some 

 tliirty feet wide and plans are under 

 wav to lengthen the liouse in the roar ot' 



the plant to give it more chance for 

 development. This grand old plant, with 

 its many hundreds of beautiful sprays 

 of flowers, carrying a delicate and de- 

 lightful fragrance, besides being an ob- 

 ject of beauty, possesses great com- 

 mercial value to the retail florist and 

 nothing in the show windows at this sea- 

 son is more appealing than sprays of 

 acacia, especially that most beautiful 

 and graceful of old varieties, pubescens. 

 F. E. Palmer, Inc., mailed patrons a 

 postal card, showing a photograph of 

 this plant and bearing an invitation to 

 come and see it. Each visitor was pre- 

 sented with a sprig of acacia. 



SAGINAW, MICH. 



Convention Notes. 



All committees are giving their at- 

 tention to complete plans for the coming 

 convention of the Michigan State Flo- 

 rists' Association, to be held in Sagi- 

 naw, March 8 and 9. From present in- 

 dications, the affair promises to be a big 

 success. 



The hotel committee, of which George 

 A. Witheridge is chairman, has some 

 low hotel rates to offer those attending. 

 The rates per day are as follows: 



BANCROFT HOTEL. 



Siuttlp room with liatli $2.50 



Double room with bath 4.00 



Single room without bath 2.00 



Double room without bath 3.00 



REN FRANKIJN HOTEL. 



Single room with bath $2.00 



Double room with bath 3.50 



Twin beds with bath 4.00 



VAGUE HOTEL. 



Single room with bath $3.00 



Double room with bath 4.00 



Single room without bath 1.60 



Double room witliout bath 3.00 



EVERETTE HOUSE. 



Single room with bath $2.00 



Twin beds with bath 4.00 



Single room without bath 1.00 



SHERMAN HOUSE. 



Single room without bath $1.00 and $1.50 



Double room without bath 1.60 



WESLEY HOUSE. 



Single room without bath $1.25 



Twin beds without bath 2.60 



FORDNEY HOTEL. 



Single room with bath $2.00 and $3.00 



Double room with bath 3.50 and 4.50 



Single room without liath 1.50 and 2.00 



Double room without bath 2.50 and 3.00 



Reservations should be made without 

 delay, either direct or to George A. 

 Witheridge, chairman of the hotel com- 

 mittee, 416 West Genesee avenue, Sagi- 

 naw, Mich. 



President Goetz urges all Michigan 

 florists to attend this annual affair, as 

 there is no better chance to renew 

 frieiidshi])s and get acquainted. For dis- 

 play space ap])ly to Ralph Grohman, ex- 

 hibition chairman,- 117 North Franklin 

 street, Saginaw, Mich. 



West Orange, N. J. — Fire, believed to 

 have been caused by a defective chimney 

 flue, did damage estimated at $1,000 

 • laiinary 2S to the boiler house on the 

 liroporty nf B. L. Worden. The green- 

 houses were not damaged. 



Biddeford, Me. — Mr. and Mrs. Charles 

 S. Strout coiitinueil on their way south 

 after attending the convention of the 

 American Carnation Society. They plan 

 to be gone about a month, stopping at 

 various points in Florida. 



Orlando, Fla. — Fred W. Fletcher says: 

 "The cliange in express classification 

 has, I fear, i)laced the last straw on the 

 shi])]iing of our products to the north; 

 we shall have to adjust our crops to the 

 new conditions and grow only such 

 things !is can be sent by parcel post." 



