Fbbbuaby 17, 1921 



The Florists^ Review 



25 



BANQUET AT ST. PAUL. 



Ammaiin Makes Address. ' 



Florists of the Twin Cities and other 

 flower centers of Minnesota gathered 

 at the St. Paul Athletic Club February 

 15 for a banquet under the auspices of 

 the Minnesota State Florists' Associa- 

 tion. The attendance was good, as 

 several out-of-town speakers of floricul- 

 tural note were on the program. Among 

 them was J. F. Ammann, secretary of 

 the National Flower Growers' Associa- 

 tion, who spoke on the organization 

 plans of that body perfected at Wash- 

 ington, January 27. Mr. Ammann 's ex- 

 position of the plan was in his stirring 

 fashion and aroused much enthusiasm. 



In his preliminary remarks Mr. Am- 

 mann touched on the obstacles in the 

 way of organizing the S. A. F., years 

 ago, which now occupies so important 

 a place in this country's floricultural 

 interests. He mentioned the many spe- 

 cial societies to which the S. A. F. has 

 been foster mother. Since no one would 

 state that any of these is unnecessary, 

 the sole basis for the assertion that the 

 trade is overorganized is, he said, that 

 the cost of belonging to so many so- 

 cieties was too large. To refute this he 

 declared that the annual dues of all of 

 them, save two, for the largest florists' 

 concern in the country would be less 

 than a bricklayer pays as annual dues 

 into his one organization. 



Referring to the report of the national 

 publicity committee presented to the 

 S. A. F. executive board at Washington 

 and printed in The Review February 3, 

 Mr. Ammann stated that the present 

 commercial and industrial conditions de- 

 manded increased effort and expenditure 

 for advertising. 



"Now, the question arises," he said, 

 "how can we best do it? The national 

 publicity committee, after much thou^dit 

 and careful consideration, submitted a 

 comprehensive and equitable plan for 

 raising future funds for cooperative ad- 

 vertising, to the board of directors 

 of the S. A. F. and to the National 

 Flower Growers' Association in ses- 

 sion at Washington, D. C, recently. 

 Both of these bodies have unanimouslv 

 endorsed this plan. It is, in substance. 

 a penny tax on all wholesale sales and 

 purchases of flowers both through the 

 commission houses and by individual ps 

 tablishments as well. Read this plan 

 carefully. Study it. Think .nbout it. 

 Satisfy yourselves that it is Just and 

 equitable. 



"This plan will be submitted to the 

 S. A. F. in meeting next August for 

 approval and adoption; then again to 

 the F. T. D. Association meeting next 

 October. In both cases we feel satis- 

 fied it will receive the approval of all 

 nicnihers, and if it does it will become 

 the universal plan for the cooperative 

 advertising of flowers both locally and 

 nationally. 



"Our first move will be to get as 

 many allied trade organizations for co- 

 operative advertising perfected in the 

 various comnninities as possible. These 

 will be much along the lines of that 



wonderful organization that is doing 

 such great work in cooperative adveitis- 

 ing, namely, the Allied Florists' Asso- 

 ciation of Illinois, at Chicago, where 

 funds are being raised on the percentage 

 plan and seventy-five per cent of such 

 is being used for local advertising and 

 twenty-five per cent contributed to the 

 national advertising fund. 



"Now, then, we have linked up with 

 this great movement the newly or- 

 ganized National Flower Growers' As- 

 sociation. Those who have given any 

 time and study to the matter of the 

 producing end of our business have come 

 to the conclusion that it is necessary 

 to organize on a business basis that 

 branch that represents the foundation 

 of the trade, which approximates ninety 

 per cent of all the money invested in 

 the flower business in this country. Care- 

 ful investigation has proved to us be- 

 yond a doubt that the producers of any 

 article, by virtue of that branch of a 

 business, are and primarily should be, 

 the national advertisers. In our case it 

 being the growers, we felt it right and 

 proper that the National Flower 

 Growers' Association should take a lead- 

 ing part and be a prime factor in carry- 

 ing on and financing the national ad 

 vertising campaign. 



"There will be three classes of mem- 

 berships in the growers' association, 

 namely, classes A, B and C. 



"Class, A will include growers wh<) 

 are members of an allied trade associa- 

 tion and are contributing one per cent 

 of their receipts towards cooperative ad- 



vertising, from which twenty-five per 

 cent is turned into the treasury of this 

 organization. These shall by virtue 

 of such contribution automatically be- 

 come members of this organization with- 

 out payment of any further dues upon 

 filing with the secretary the list of 

 contributing growers with the glass area 

 represented, and all money in excess of 

 fifty cents per thousand square feet 

 annually shall be set aside for national 

 advertising. 



"Class B will include growers who are 

 members of a district growers' organiza- 

 tion and for whom said organization 

 pays into the treasury of this organiza- 

 tion as annual dues the sum of 50 cents 

 for each thousand square feet of ground 

 covered with glass owned or operated 

 by them. 



"Class C will include growers who are 

 not members of either of the above- 

 named organizations and who shall pay 

 as annual dues into this organization 

 the sum of $2 per each thousand square 

 feet of ground covered with glass 

 owned or operated by them, and all 

 dues in excess of 50 cents per thousand 

 square feet shall be set aside for na- 

 tional advertising. 



"It is, of course, understood that 

 firms may hold membership as well as 

 individuals. 



" Wliy should not the growers or- 

 ganize? But this question should no 

 longer be asked, for they are now or- 

 ganized. We have now an enrolled mem- 

 bership of over .300, though less than a 

 year old, a greater membership than the 

 Florists' Telegraph Delivery Associa- 

 tion had after being organized for over 

 six years. The National Flower Growers' 

 Association is a going concern. We be- 

 lieve it is founded upon real principles. 

 We believe it has in store a great fu- 

 ture. We invite every grower in this 

 country to become a part of us. ' ' 



NEW YORK FLORISTS' CLUB. 



Holds Ladies' Night. 



The New York Florists' Club met at 

 the quarters in the Engineering Socie- 

 ties' building Monday evening, Febru- 

 ary 14. President I. S. Hendrickson 

 presided and there were about fifty-five 

 members jiresent. The small number at 

 the opening was due to the fact that it 

 was ladies' night, and many came later 

 with the ladies. 



Roman .1. Irwin, for the dinner com- 

 mittee, re]iorted progress. 



The budget committee made a report 

 quite accei)table to the gathering. 



A. M. Henshaw, for the Allied Flo- 

 rists' A.ssociation of New York, an- 

 nounced that the growers of the vicin- 

 ity had held a meeting February 11, at 

 which they had perfected an organiza- 

 tion, as reported elsewhere in these 

 columns. 



The death of Thomas Boothe DoFor- 

 est, an esteemed member of the club, 

 was reported, and a committee, consist- 

 ing of A. L. Miller, Charles Rchenck and 

 W. R. Cobb, was appointed to prepare 

 memorial resolutions. 



Several fine exhibits were staged for 



the attention of the committee on 

 awards. 



Exhibits. 



Lehnig & Winnefeld, Hackensack, 

 N. J., through Roman J. Irwin, dis- 

 played two splendid cyclamen plants, 

 which gained a cultural certificate. 



Baur & Steinkamp, Indianapolis, Ind., 

 staged a vase of their new carnation, 

 Edna, which was awarded 86 points, en- 

 titling it to a ])reliminary certificate. 



.Fohn Eitel & Son, Greencastle, Ind., 

 showed a vase of their new carnation, 

 Leona, a sjjort from Enchantress Su- 

 ])reme, but it was not in -suflticiently 

 good condition to be judged, and the 

 committee exi>re.ssed a hope that it could 

 be seen again. 



After the business jiroceedings ended, 

 dancing was indulged in until a late 

 hour. A splendid orchestra rendered ex- 

 cellent music, and Peter Gerlaird, chair- 

 man of the house and entertainment 

 committee, saw to it that a good menu 

 of dainties and refreshments was 

 served. A feature of the evening was 

 the toe dancing of little Miss Booth, 

 daughter of the partner of that name in 

 the firm o*" B"^*h & Burke. .1. H. P, 



